Similarweb Ltd., a leading digital market intelligence company, announced the appointment of Lisa Campbell and Barak Eilam to its Board of Directors, following strong support from shareholders at the recent general meeting. Both Campbell and Eilam bring extensive experience in scaling and leading successful SaaS and technology companies, further enhancing Similarweb’s strategic growth and leadership in the industry.

Background and Experience of New Board Members

• Lisa Campbell: With over two decades of experience in business strategy and marketing, Campbell most recently served as Chief Marketing Officer at OneTrust, where she played a pivotal role in expanding the company’s market presence and brand recognition. Prior to OneTrust, she was the Chief Marketing Officer at Autodesk, Inc. Campbell’s expertise in managing global eCommerce, industry strategy, and marketing across various sectors makes her a valuable asset to Similarweb’s board. She also serves on the board of Dropbox Inc. (NASDAQ: DBX), contributing her insights to the Audit, Nomination, and Governance committees.

• Barak Eilam: As the current CEO of NICE Ltd. (NASDAQ: NICE), Eilam brings a wealth of experience in executive management and business development. Under his leadership, NICE has achieved significant global expansion and innovation, particularly in customer experience and data analytics. Eilam has a strong background in sales, product management, and technology, having previously led NICE’s American division and founded its Interaction Analytics Global Business Unit. His expertise in driving strategic initiatives and leading high-performing teams will be instrumental as Similarweb continues to solidify its position as a global leader in digital intelligence.

CEO’s Statement

Or Offer, Co-Founder and CEO of Similarweb, expressed his excitement about the new board members, stating, "I am thrilled to welcome Lisa and Barak to our Board of Directors. They each bring extensive experience in growing and scaling software companies, and a deep understanding of business strategy and technology that align perfectly with Similarweb’s vision for the future. The recent additions to our Board, including Kipp Bodnar, CMO of HubSpot, reflect our commitment to investing in top-tier leadership, as part of our broader strategic efforts to become the world’s leading digital data company. I am confident that Barak, Lisa, and Kipp’s insights and guidance will contribute to our ongoing success and innovation, as we continue our mission to empower businesses with unparalleled digital intelligence."

Strategic Vision

Or Offer highlighted the importance of the new appointments, adding, “Lisa and Barak’s impressive track records in driving growth and navigating the complexities of the technology sector make them exceptional additions to our board. Their guidance will be instrumental as we continue to execute on our strategic priorities and deliver value to our shareholders.”

The addition of Lisa Campbell and Barak Eilam to Similarweb’s Board of Directors marks a significant step in the company's ongoing efforts to enhance its strategic growth and leadership. Their combined expertise in scaling software companies, business strategy, and technology will be crucial as Similarweb continues to empower businesses worldwide with cutting-edge digital intelligence.

WP Engine, a global leader in web enablement and premium WordPress solutions, announced the appointment of Samuel ("Sam") Monti as Chief Financial Officer. In his new role, Monti will oversee WP Engine's financial operations, including corporate development, accounting, tax, treasury, financial reporting, and analysis, guiding the company’s financial strategy and growth.

Samuel Monti's Background and Experience

• Extensive Experience: With over 30 years in public and private equity, Monti has a proven track record of driving financial growth and sustainability for technology companies. He has held executive leadership roles at two Fortune 500 companies, managing global accounting, finance, and operations.

• Key Achievements:

  • Most recently served as CEO at Crownpeak, where he was instrumental in rebuilding the go-to-market (GTM) organization and establishing a scalable, sustainable cash profile.
  • Led significant transactions, including the sale of Mitratech to HgCapital and the merger of Spredfast and Lithium Technologies.
  • As CFO of Epicor, Monti led a strategic growth transformation that resulted in a 2.5x increase in the company’s revenue growth rate, contributing to its valuation exceeding $7 billion.

Statements from Leadership

• Heather Brunner, Chairwoman and CEO of WP Engine: "Sam is a highly accomplished executive whose strategic acumen and proven track record of building sustainable growth is a huge asset to our leadership team as we continue to scale our operations globally. We’re thrilled to have Sam join WP Engine in our mission to deliver unparalleled WordPress solutions to our customers."

• Samuel Monti, CFO of WP Engine: "I’m excited to be part of WP Engine’s values-driven team that inspires excellence at all levels and propels the company's place as a leader in the web enablement space. I look forward to working with this talented team and enhancing the financial strategies to drive long-term success and give customers confidence online."

Monti’s Vision for WP Engine

At WP Engine, Monti aims to ensure the company’s continued strong financial health while supporting its strategic growth initiatives. His expertise in financial planning and performance management will be pivotal as WP Engine expands its global presence and enhances its product offerings to meet the evolving needs of WordPress users.

Educational Background

Monti holds an MBA from The Weatherhead School of Management at Case Western Reserve University and a BS in Accounting from Miami University.

Samuel Monti's appointment as CFO marks a significant addition to WP Engine's executive team. His leadership and financial expertise are expected to drive WP Engine’s ongoing global expansion and fortify its position as a leader in the web enablement space.

DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has achieved ISO 27701 certification, the first international privacy standard that offers a certification path for organizations to demonstrate robust privacy systems and controls. This certification builds on DV’s existing ISO 27001 certification, achieved in October 2022, and reinforces DV’s commitment to being a trusted partner in the digital media industry.

About ISO 27701 Certification

• Foundation of ISO 27001: ISO 27701 extends the scope of ISO 27001 by specifically focusing on Privacy Information Management Systems (PIMS). It sets requirements and guidelines for establishing, implementing, maintaining, and continually improving PIMS within the context of the organization’s overall Information Security Management System (ISMS).

• Validation of Privacy Compliance Program: The certification confirms the quality and maturity of DV’s privacy compliance program, ensuring alignment with global privacy standards and demonstrating the company’s dedication to safeguarding personal data.

Key Benefits of DV’s ISO 27001 + ISO 27701 Certification

• Enhanced Information Security: Provides a structured framework for responsibilities and business processes that ensure comprehensive information security across the organization.

• Privacy Compliance: Helps DV maintain compliance with major global privacy regulations such as GDPR and CCPA, showcasing a commitment to upholding stringent privacy standards.

• Risk Reduction: Strengthens DV’s existing ISMS to reduce privacy risks to individuals and the organization, enhancing overall security and data protection.

• Market Differentiation: Positions DV as a market leader in privacy and security, making it a preferred vendor for top-tier platforms, publishers, and advertisers worldwide.

Statements from DV Leadership

• Beatrice Botti, Chief Privacy Officer at DoubleVerify: "Achieving the ISO 27701 certification is a significant milestone that highlights DoubleVerify’s steadfast commitment to privacy, security, and compliance. This certification is a testament to the robust systems we have in place to ensure compliance with global privacy regulations. It provides our customers, external stakeholders, and internal teams with the assurance that we are operating at the highest standards of privacy protection. By extending our existing ISO 27001 certification, we are reinforcing our role as a leader in safeguarding personal data within the digital media industry."

DoubleVerify’s ISO 27701 certification reinforces its reputation for excellence in privacy and security practices, providing best-in-class services to clients and stakeholders. This achievement strengthens DV’s position as a leader in the digital media industry, offering confidence to clients that their data is managed with the highest levels of security and privacy standards.

appyReward, a leading digital rewards platform, is thrilled to announce its latest integration with Formstack, a top online form and survey builder. This integration allows businesses to automate the distribution of digital rewards, such as Tango Reward Links, Amazon Gift Cards, and prepaid Visa and Mastercard options, upon the completion of forms or surveys.

Key Features of the Formstack Integration

• Automated Reward Delivery: Streamlines the reward process by automatically sending digital rewards to participants once they complete a form or survey, removing the need for manual intervention.
• Diverse Reward Options: Provides a variety of incentives, including Tango Reward Links, Amazon Gift Cards, and prepaid Visa and Mastercard, to cater to different preferences.
• Seamless Integration: Easily integrates appyReward with Formstack, enhancing existing workflows and making reward distribution efficient.

Benefits for Users

• Increased Participation: Incorporating incentives directly into forms and surveys encourages higher participation rates and boosts engagement.
• Enhanced Engagement: Whether used for customer feedback, employee surveys, or lead generation, the automated reward process helps strengthen relationships with participants.
• Efficient Workflow: Businesses can focus on core activities while appyReward handles the reward distribution, making the process smooth and efficient.

Statements from Leadership

• Michel de Amorim, CTO of appyReward and European Regional CEO: "The integration with Formstack perfectly aligns with our mission to streamline the digital rewards process. By automating incentive delivery, businesses using Formstack can focus on what truly matters—strengthening engagement with their customers and employees."

The integration of appyReward with Formstack further demonstrates appyReward’s commitment to innovative solutions that address the evolving needs of businesses worldwide. Notable clients like BlackRock, NetApp, the University of Wisconsin, The College of New Jersey, and Alfasigma have already benefited from appyReward's advanced digital rewards platform.

Cvent, a leading provider of meetings, events, and hospitality technology, has announced its acquisition of Splash, a prominent event marketing technology company. This strategic move aims to bolster Cvent’s event marketing offerings by integrating Splash’s user-friendly platform, which enables marketers to create impactful, measurable, and repeatable event programs.

Key Highlights of the Acquisition

• Expansion of Event Marketing Tools: The acquisition will combine Cvent's comprehensive event management solutions with Splash's intuitive platform, enhancing capabilities for creating, executing, and measuring event programs.
• Increased Market Reach: With over 500 leading organizations, including more than 60 Fortune 1000 companies, already relying on Splash, the integration will significantly broaden Cvent's customer base and market influence.
• Strengthening Event Strategy: This acquisition aligns with trends identified in the Gartner® Magic Quadrant™ for Event Technology Platforms, highlighting the growing importance of field marketing events for lead generation and business growth.

Benefits for Marketers

• Streamlined Event Execution: Marketers will benefit from advanced tools that simplify event registration, boost attendance, and support the execution of repeatable event programs.
• Enhanced Brand Awareness: The integration provides access to cutting-edge event marketing templates and a customizable asset library, ensuring a consistent and impactful brand experience.
• Improved Measurement and Strategy: Robust reporting solutions and MarTech integrations will enable marketers to measure event results, refine strategies, and drive sales velocity.

Statements from Leadership

• Matthew Curry, Interim CEO of Splash: “We admire Cvent’s long-time innovation and leadership in the meetings and events space. For over a decade, we have empowered marketers to create valuable, repeatable events through our powerful, intuitive tools. With Cvent, we look forward to accelerating event marketing success, making it more accessible, measurable, and impactful for businesses worldwide.”
• Reggie Aggarwal, CEO & Founder of Cvent: “The technology-driven convergence of marketing and events is an exciting growth opportunity. Pairing Splash’s expertise in field marketing events with our robust event and marketing platform further strengthens our ability to empower marketers to create and execute on-brand, high-impact event programs that deliver real results.”

Cvent’s acquisition of Splash marks a significant advancement in the event marketing sector, combining Cvent’s event management solutions with Splash’s innovative marketing tools. This integration promises to enhance event strategy, improve measurement, and drive greater business success for organizations globally.

Odeeo, a leading global platform specializing in in-game audio advertising, has successfully closed a strategic funding round of over USD $5 million. This funding round saw participation from both existing investors and new backers, including Atinum Investments, one of Korea’s largest early-stage investment funds. This investment will support Odeeo’s ambitious global expansion plans.

Key Highlights of the Funding Round

• Strategic Investment Partners: Atinum Investments joins Odeeo’s existing investors, Play Ventures and Anton Gauffin, to provide substantial financial backing.
• Expansion Focus: The funding will accelerate Odeeo’s growth in key markets, especially in North America and Asia, enhancing its global presence and operational capabilities.
• US Expansion: Odeeo is expanding its US team with key hires and leadership relocations, including Co-Founder and President Elad Stern, who has moved from Tel Aviv to New York.

Statements from Key Figures

• Sang-Ho Park, Managing Director of Atinum Investments: “Atinum prides itself on unearthing companies with high growth potential. Odeeo has the intrinsic value a VC seeks in its investments. Odeeo has the magic combination of technology, people, traction, and scalability and it perfectly complements our portfolio.”
• Amit Monheit, Odeeo CEO and Co-Founder: “We are delighted to welcome Atinum Investments to the Odeeo family, and we’re excited that they share our vision for how the power of audio can evolve the gaming industry. Their expertise in gaming and tech, as well as their strong presence in one of gaming’s largest markets, will be critical to helping Odeeo meet the worldwide demand for our offerings.”
• Elad Stern, Co-Founder and President of Odeeo: “In-game audio has become much more mainstream in the past two years, and nowhere is more critical to adoption than the US market. I’m very excited to be moving to New York to open Odeeo’s first full American office and work with the US team to champion in-game audio solutions to the world’s biggest advertisers and agencies, many of whom are already partners of ours.”

Strategic Goals and Market Expansion

• North American Market: Odeeo’s expansion in North America will involve growing its US team and establishing its first full office in New York. This move is aimed at enhancing its presence and operations within the US.
• Asian Market: Odeeo plans to leverage its partnership with Atinum to increase its footprint in Asian markets, including Korea and Vietnam, complementing its existing operations in Japan.
• MENA Expansion: The recent partnership with Evolution Media Group marks Odeeo’s entry into the MENA region, further broadening its market reach.

The successful $5 million funding round positions Odeeo for accelerated growth and market expansion. With strategic investments and leadership moves, Odeeo is set to enhance its global presence and continue driving innovation in the in-game audio advertising sector.

Zeotap, a leading Customer Data Platform (CDP) and data solutions provider, has announced a strategic partnership with ID5, a top identity provider in the digital advertising sector. This collaboration aims to address the growing challenge of audience targeting and monetization in a cookieless digital landscape. The integration of ID5’s identity technology with Zeotap’s data solutions offers a privacy-compliant alternative to third-party cookies.

Key Benefits of the Partnership

• Cookieless Data Activation: The integration of ID5’s identifiers into Zeotap’s ID graph allows for effective data activation and audience targeting across the programmatic ecosystem without relying on third-party cookies.
• Enhanced Reach and Targeting: Zeotap CDP clients can now extend their customer data with ID5’s identifiers, improving both first-party and third-party reach. Additionally, Zeotap’s third-party data segments will now include ID5 identifiers, ensuring effective audience targeting on the cookieless web.
• Privacy Compliance: The partnership supports privacy-compliant data activation, respecting user privacy while enabling personalized advertising experiences.

Technology Overview

• ID5’s Identity Resolution: ID5 utilizes both probabilistic and deterministic methods to provide precise and scalable identity resolution. As a widely adopted currency in the programmatic ecosystem, ID5 is supported by major demand-side platforms (DSPs) and supply-side platforms (SSPs), enhancing its value in the industry.
• Universal ID Solution: The collaboration between Zeotap and ID5 aims to offer a universal ID solution that balances transparency, control, and privacy, ensuring effective audience engagement and data activation despite the decline of third-party cookies.

Statements from Key Figures

• Matt Bennathan, Chief Commercial Officer at Zeotap: “We are delighted to partner with ID5. Providing alternative and incremental reach beyond cookies, the proven ID5 methodology will add tremendous value to activation use cases across both CDP and Audience clients. Mathieu and the team wrap everything in service excellence; very much in keeping with the Zeotap ethos. Such a good match of people and technology!”
• Mathieu Roche, CEO and Co-Founder of ID5: “ID5’s partnership with Zeotap shows our commitment to addressing complex addressability challenges. By integrating the ID5 ID into Zeotap’s ID graph, we will empower marketers and publishers to maintain effective audience targeting and data activation despite signal loss. This collaboration not only enhances ROI for advertisers but also strengthens the open internet by supporting transparent, user-friendly identity solutions that respect privacy to enable personalization at scale.”

The strategic partnership between Zeotap and ID5 represents a significant advancement in the digital advertising industry, offering a robust solution for audience targeting and data activation in a cookieless world. By integrating ID5’s privacy-compliant identifiers with Zeotap’s data solutions, the collaboration aims to enhance marketing effectiveness while respecting user privacy and supporting the open internet.

SlashNext, a leader in next-gen AI cloud email and communications security, has unveiled Project Phantom, an innovative solution designed to combat phishing and malware threats. This new offering includes zero-trust stealth mode browsers that bypass common obfuscation techniques used by threat actors, providing robust protection against sophisticated cyber threats.

Key Features of Project Phantom

• Zero-Trust Stealth Mode Browsers: These advanced browsers mimic human interactions to navigate and analyze CAPTCHAs and other obfuscation methods that often block traditional security tools. This unique approach allows SlashNext to uncover and address threats hidden behind these barriers.
• Enhanced Threat Detection: By interacting with CAPTCHA-protected malicious URLs, Project Phantom improves the detection and blocking of phishing and malware threats that are often missed by conventional methods.
• Advanced Threat Analysis: SlashNext’s Proactive AI utilizes cutting-edge techniques such as computer vision, natural language processing (NLP), document object model (DOM) inspection, and nested link analysis to preemptively detect over 800,000 new URL threats daily.

The Challenge with CAPTCHAs

• Obfuscation Techniques: CAPTCHAs, while designed to verify human interactions and improve user experience, are frequently exploited by threat actors to obscure malicious content. This can hinder security services from accessing and analyzing phishing sites.
• Malicious URL Protection: Over 60% of malicious URLs delivered via email are protected by CAPTCHA services, complicating threat detection efforts.

Benefits of SlashNext’s Project Phantom

• Comprehensive Threat Coverage: Project Phantom effectively bypasses CAPTCHA barriers from services like Cloudflare and Google, enhancing the detection of advanced threats across trusted platforms such as SharePoint, Google, Microsoft, and Adobe.
• Superior Detection Capabilities: SlashNext’s AI technology processes over 200 million URLs daily, identifying 99.99% of URL-based threats with minimal false positives. This proactive approach provides a crucial 48-hour detection advantage over traditional security methods.

Statement from Leadership

• Patrick Harr, CEO of SlashNext: “Over 60% of malicious URLs delivered via email are protected by CAPTCHA, which is why we developed this unique technology to detect these threats before they compromise users. Our patented Zero-Trust Stealth Mode Browsers behave exactly like a human user, interacting with CAPTCHAs to access phishing and other malicious content hidden behind these barriers for AI analysis. As a result, we uniquely detect and block these threats that others routinely miss.”

Invitation for Cybersecurity Professionals

Cybersecurity experts are encouraged to observe Project Phantom’s capabilities in action. The URL scanning tool offers valuable insights for security analysts and researchers, showcasing its effectiveness in securing email and browsing environments from phishing and malware threats.