Attentive Signal: Mobile-First with Server-Side Tagging for Accurate Data Needed to Deliver Highest Marketing Performance

Steve Madden, GLD Shop, FragranceNet and SwimOutlet Among Brands Choosing Attentive Signal

Attentive, the AI-powered mobile marketing platform, is elevating its identity solution, Attentive Signal, with the introduction of new features—Enhanced Attentive Tag and Smart Resolution. These enhancements improve platform functionality and performance, enabling industry-leading brands such as Steve Madden, GLD Shop, FragranceNet, and SwimOutlet to achieve up to a 30% revenue lift through abandonment journey messages that leverage richer customer profiles for improved personalization across SMS and email.

Challenges in Modern Marketing

Marketers face significant challenges due to privacy regulations, browser changes, and fragmented data, which hinder the collection of critical customer signals essential for AI-driven personalization. For instance, Safari has reduced first-party cookie lifetimes from 30 days to just 7 days and has increased ad blocking. With 78% of shopping occurring on mobile devices, the tendency of consumers to switch devices, sessions, and email addresses complicates data collection. A recent IAB study found that 95% of marketers expect signal loss to worsen with the rise of privacy regulations.

Introducing Attentive Signal

Attentive Signal is built on the most durable and long-lasting identifier: the phone number. By utilizing server-side tagging and smart resolution, brands can learn from their customers over months and across various browsers. This capability allows brands to identify more visitors and create comprehensive profiles, fueling personalization through Attentive AI.

Benefits of Attentive Signal Features

The result is a rich identity graph that connects trillions of customer interactions and over 120 billion message engagements into unified customer profiles used by Attentive AI to drive personalized experiences at scale across SMS and email.

• Michael Nadboy, CMO of FragranceNet.com, reports a 24% increase in sends and a 17% boost in revenue, attributing these improvements to the Enhanced Attentive Tag and Smart Resolution features.
• Charlotte Meier, Senior Digital Marketing Manager at SwimOutlet, notes a 28% increase in sends and a 26% boost in triggered messaging revenue, highlighting the platform's ability to recognize customer behavior and preferences reliably.

Key Features of Attentive Signal

1. Identity Graph: Builds comprehensive profiles by combining first- and zero-party data, engagement data, and data from integrated platforms.
2. Rich Data Capture: Continuously stores event data from both identified and anonymous visitors, enhancing the customer view with historical data when a visitor is identified.
3. Unique Identifiers: Collects multiple sources of unique identification to connect fragmented customer data, including personal identifiers and e-commerce IDs.
4. Mobile-Optimized: Designed for mobile consumers, relying on phone numbers as a reliable ID while boosting visitor identification through frequent SMS engagement.
5. Enterprise Grade: Ensures data protection with encryption and security protocols, complying with privacy regulations such as GDPR, CCPA, and CPRA.
6. Enhanced Tag (Beta): Utilizes server-side technology for persistent cookies, enabling reliable identification across sessions.
7. Smart Resolution: Matches site visitors across devices and browsers using multiple unique IDs and machine learning, even when cookies are unavailable.

Availability

The core identity features—Identity Graph, Rich Data Capture, Unique Identifiers, Mobile-Optimized, and Enterprise Grade—are included within the Attentive Platform. Smart Resolution and the Enhanced Attentive Tag are premium Identity AI features available for purchase as part of AI Pro.

With the launch of these enhanced features, Attentive is poised to provide brands with the tools needed to connect with customers in a more personalized and timely manner, driving stronger performance and deeper customer engagement. For more information on Attentive Signal, visit the Attentive website.