DoubleVerify, a leading software platform for digital media measurement, has announced a new integration with Spotify. This collaboration will enhance media quality authentication on Spotify, allowing advertisers to measure fraud and viewability for video campaigns run through the Spotify Ads Manager.

• Objective of the Integration

  • The primary goal is to ensure that advertisers can protect their media spend and optimize performance across all platforms where they reach audiences.
  • This integration expands DoubleVerify’s independent measurement capabilities specifically for Spotify’s video advertising.

• Key Benefits for Advertisers on Spotify

  • Fraud Measurement: DoubleVerify will help advertisers detect invalid traffic (IVT) and fraud, ensuring that ads are viewed by real users rather than bots or hijacked devices.
  • Viewability Verification: Advertisers will receive detailed reports on whether their ads had the opportunity to be seen, helping to assess the effectiveness of their campaigns.

• Growth in Video Content Consumption

  • Spotify has reported a 44% year-over-year increase in video streams, indicating a growing opportunity for advertisers in this space.
  • As users increasingly consume video content, it is crucial for advertisers to ensure their campaigns are both visible and free from fraud.

• Statements from Leadership

  • Mark Zagorski, CEO of DoubleVerify, emphasizes the importance of protecting media spend and optimizing performance across platforms.
  • Chloe Wix, Global Director of Product Marketing at Spotify, highlights the growing trend of video consumption on Spotify and the importance of transparency and effectiveness in advertising.

The integration between DoubleVerify and Spotify empowers advertisers to confidently measure the effectiveness of their video campaigns. By providing comprehensive fraud measurement and viewability verification, this partnership ensures that advertising efforts on Spotify are both efficient and impactful.