AtData, a leader in email address intelligence, data security, and digital trust solutions, has launched its latest innovation, SafeToTrust. This solution is designed to assist retailers and marketers in combating promotional abuse and coupon fraud. With the rise of digital scams, SafeToTrust promises to protect businesses from losing revenue to fake accounts and deceptive practices.

1. SafeToTrust Overview:

   • SafeToTrust flags and blocks disposable, bot-generated, and fake emails.
   • Prevents the creation of fraudulent accounts that exploit coupons and promotional offers.

2. Combatting Promotional Abuse:

   • Digital scams, including fake accounts and multiple email addresses, cost U.S. retailers hundreds of millions in losses.
   • SafeToTrust ensures legitimate consumers receive promotions, safeguarding the brand’s reputation and revenue.

3. Expert Insights:

   • Brian Burke, AtData’s VP of Product, highlights the importance of protecting promotional campaigns from fraudulent activity.
   • SafeToTrust identifies toxic emails linked to coupon and promotional abuse, ensuring businesses deliver offers to genuine customers.

4. Enhancing Customer Connections:

   • AtData’s solutions, including SafeToTrust, help marketers create meaningful connections with consumers.
   • The company's email validation and identity resolution tools enhance customer communication quality, increasing campaign effectiveness.

AtData’s SafeToTrust is an essential tool for retailers and marketers looking to protect their promotional efforts from fraud and abuse. By improving email validation and eliminating fake accounts, SafeToTrust helps safeguard a brand’s integrity and ensures offers reach real customers.