InMobi Advertising, a leader in content monetization and marketing technologies, has launched the next generation of its Consent Management Platform (InMobi CMP). This self-service solution empowers mobile publishers to stay aligned with global privacy regulations, enhancing compliance, user trust, and ad revenue.

1. Global Privacy Platform (GPP) Support

   • InMobi CMP now supports GPP compliance across all mobile apps (Android, iOS, and Unity) and websites. This addition ensures compliance with multiple state regulations in the U.S., including CCPA in California, CPA in Colorado, CTDPA in Connecticut, UCPA in Utah, and VCDPA in Virginia, all of which are part of the MSPA framework.

2. Unity-Compatible UI Customization

   • The platform offers expanded customization for Unity-built apps, allowing publishers to personalize color schemes and font styles on consent prompts, seamlessly integrating the CMP with app design. This focus on UI enhances user experience and improves consent rates by making it easier for users to understand and manage their data preferences.

Industry Insights on Privacy and Consent Management
As privacy regulations like GDPR and CCPA evolve, compliance becomes critical for mobile publishers seeking to maintain user trust. According to InMobi's survey, while 87% of mobile users expect privacy protection, only 42% feel that apps deliver on this promise. Bridging this trust gap can directly impact engagement, as 77% of users indicated that trust in an app influences their willingness to make in-app purchases.

Expert Opinions on Privacy-First Design

1. Abhay Singhal, CEO, InMobi Advertising

   • “Implementing robust consent management practices like the InMobi CMP demonstrates transparency and builds user trust, leading to higher engagement and advertiser demand for consented traffic.”

2. Mia Chen, CEO, BrainWave Games

   • “Prioritizing user privacy is essential for building trust. Our consent management process focuses on simplicity and seamless app integration, making privacy compliance user-friendly and efficient.”

Why Consent Management Matters for Mobile Publishers
In today’s data-conscious environment, implementing a consent management platform (CMP) provides visitors with a transparent, user-controlled experience over their data. CMPs like InMobi’s enable users to update data permissions easily, reinforcing a transparent and trust-based data relationship, which can drive user satisfaction and increase app engagement.

With InMobi CMP’s latest features, mobile publishers can confidently navigate the complex landscape of privacy regulations while enhancing user experience and trust. Through GPP support and Unity UI customization, InMobi enables publishers to meet compliance requirements and improve consent rates, paving the way for stronger engagement and ad revenue growth.