Koddi, a leader in retail and commerce media technology, has announced a strategic partnership with Grubhub aimed at enhancing Grubhub's marketing platform. This collaboration introduces advanced advertising capabilities that enable Grubhub’s merchants to leverage automated optimizations, detailed reporting, and a self-serve campaign creation interface to drive better performance and sales.

Key Features of the Partnership

1. Enhanced Pre-Checkout Advertising

   • Grubhub merchants can now access advanced pre-checkout advertising tools that include:
     • Bid Automation: Automatically fine-tunes budgets and bids to optimize campaign performance.
     • Advanced Targeting: Utilizes precise audience parameters to reach specific customer segments.
     • Granular Performance Reporting: Provides insights into key metrics such as share of voice, time live, and return on ad spend (ROAS).

2. Data-Driven Decision Making

   • Merchants are empowered to make informed decisions based on real-time data. Key performance metrics allow them to optimize campaigns effectively, enhancing their advertising strategy.

3. Intuitive User Interface

   • Koddi has developed a custom-built interface that simplifies the campaign performance monitoring process, providing merchants with deeper insights and greater control over their advertising spend.

4. Optimization of Customer Interactions

   • Koddi's first-party data-driven technologies ensure that customers receive the most relevant options based on their behavior and preferences. The platform supports over 10 audience parameters, allowing for millions of targeting combinations.

5. Continuous Improvement

   • Koddi and Grubhub are committed to testing new features and advertising placements, ensuring that merchants achieve the highest impact and return on investment.

Expert Commentary
Adam Krueger, Director of Merchant Ads and Engagement at Grubhub, remarked, “Grubhub is a valuable marketing channel for merchants to grow their sales and reach our tens of millions of customers. We’re excited to expand the services we provide our partners to include greater advertising capabilities.”

Nicholas Ward, Co-Founder and President of Koddi, added, “Grubhub is a pioneer in online delivery that has centered its business around innovation. Our partnership has focused on delivering real value to customers and merchants alike, and we’ve rolled out advanced features to enhance advertising effectiveness.”

Future Developments
Koddi is recognized for powering several of the world’s top commerce media networks and plans to introduce new revenue-driving offerings in the coming months. These initiatives will focus on generating demand and optimizing inventory for commerce media programs, tapping into the $100 billion commerce media opportunity.