Contentstack leader in digital experiences, has launched Contentstack EDGE, the first adaptive digital experience platform (DXP) designed for the AI era. This next-generation platform unifies headless CMS, real-time customer data, AI-driven personalization, automation, and front-end hosting to deliver adaptive, real-time brand experiences.

Highlights of Contentstack EDGE

• First Adaptive DXP for AI-Powered Experiences

  • Reacts in real-time to every customer interaction.
  • Ensures experiences remain authentically on-brand with AI and data-driven decision-making.
    
    

• Built on a Composable, Future-Ready Architecture
  

  • Combines headless CMS with real-time customer data platform (CDP).
  • Backed by Care Without Compromise™ support and no-fail AI guarantee.

Industry Impact & Shift in Digital Experience Platforms

• Moves away from rigid, monolithic DXPs to a flexible, composable architecture.
• Follows Contentstack’s acquisition of real-time CDP pioneer Lytics, enabling seamless AI-driven personalization.
• Recognized as a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Experience Platforms.

Core Capabilities of Contentstack EDGE

• AI-Powered: Brand-aware generative AI and automation for intelligent content creation and distribution.
• Data-Driven: Real-time, first-party customer data integration for precise, omnichannel messaging.
• Personalized: Predictive modeling and content analytics to deliver dynamic, real-time customer experiences.

Industry Leaders on Contentstack EDGE

• Gurdeep Dhillon, CMO, Contentstack

  “Brands need adaptive experiences that create always-relevant, always-personal connections with their audiences. Contentstack EDGE delivers the experience edge they need.

• Bill Mitchell, Senior Director, MongoDB
  

  "Simply publishing content isn’t enough. Content + Data + Timing is the winning formula, and Contentstack delivers on this vision.”

• Neha Sampat, CEO, Contentstack
  Brands must move toward a data-first, AI-driven, hyper-personalized approach. Retrofitting old technology won’t get them there—Contentstack EDGE will.”