Tricentis, a global leader in continuous testing and quality engineering, has announced its strategic expansion into Latin America. This move reinforces Tricentis’ commitment to providing AI-powered quality engineering solutions worldwide, enabling businesses to reduce risk, accelerate digital transformation, and deliver software faster and at scale.

1. Strategic Expansion into a High-Growth Market

• Latin America is witnessing rapid technological growth and a surge in digital transformation efforts across industries.

• Tricentis plans to capitalize on key market opportunities by strengthening its partner ecosystem and expanding local talent.

• The company’s investment aligns with the region’s increasing adoption of AI and software modernization initiatives.

2. Appointment of Tonatiuh Barradas as Vice President of Latin America

• Tonatiuh Barradas brings leadership expertise to guide Tricentis’ growth strategy in the region.

• Barradas highlights Latin America’s dynamic tech landscape and the critical need for AI-powered software testing solutions to support accelerated software delivery.

3. Market Insights and Regional Challenges

• A global survey by Tricentis reveals that 50%+ of Latin American tech professionals prioritize accelerating software development.

• 48% focus on improving software quality, and 44% aim to automate manual testing processes.

• 75% of professionals admit they do not perform all necessary tests, leading to project delays and increased costs in 70% of companies.

• These statistics underscore a pressing need for robust quality engineering solutions that Tricentis addresses with AI-powered automation.

4. Leadership Vision and Impact

• Kevin Thompson, CEO of Tricentis, emphasizes the critical balance between speed and software quality.

• Tricentis automates manual testing tasks to free development teams for higher-value strategic work.

• The company aims to deliver improved governance, reliability, and measurable business transformation results for Latin American enterprises.

Tricentis’ expansion into Latin America marks a significant milestone in its global growth strategy, addressing urgent market demands for agile, high-quality software delivery. With Tonatiuh Barradas at the helm locally and a robust AI-driven platform, Tricentis is well-positioned to empower Latin American businesses on their digital transformation journeys.

CustomColoringPages.com is an innovative creativity platform that enables users of all ages parents, teachers, therapists, and kids to instantly generate printable coloring pages. By converting simple text prompts or uploaded images into crisp, black-and-white line art, the platform offers a personalized and easy way to bring creative ideas to life. Officially launched today, it aims to provide a fresh, accessible solution for screen-free creativity.

Features of CustomColoringPages.com:

• Text-to-Image Generation: Users can type imaginative descriptions such as “a T-Rex baking cookies” or “castle with dragons and flowers” and instantly receive printable coloring pages.

• Photo-to-Image Conversion: Upload photos of people, pets, or drawings to transform them into custom coloring pages.

• Mobile and Printer Friendly: The platform is optimized for seamless use on all devices and designed to facilitate easy printing for families and classrooms.

• Library Creation: Users can save generated pages in personal libraries and print custom coloring books.

Designed for Various Users:

• Parents: Looking for easy and creative screen-free activities for children.

• Educators: Seeking customizable pages aligned with classroom themes and lessons.

• Therapists: Using art as a therapeutic tool for emotional expression and support.

• Artists and Hobbyists: Exploring new ways to visualize and develop creative ideas.

Global Reach and Accessibility:

• The platform is gaining traction internationally, especially in regions like India, Southeast Asia, and Latin America.

• It is optimized for performance across all screen sizes and does not require user sign-up, ensuring easy and quick access for everyone.

CustomColoringPages.com is transforming the way people engage with creativity by combining AI technology with simplicity and accessibility. Whether for fun, education, or therapy, this new platform offers a unique, personalized coloring experience that meets the needs of a diverse global audience.

In 2025, Women We Admire proudly recognizes The Rising Star Women Leaders in Marketing — a distinguished group of women transforming marketing across sectors. These leaders are at the forefront of innovation, strategy, and impact, executing customer-focused campaigns that drive brand growth and loyalty across industries such as:

• Technology

• Cybersecurity

• Consumer goods

• Healthcare

• Finance

• Manufacturing

• Nonprofit organizations

As marketing evolves into a strategic pillar of business growth, these women are setting new standards through cross-functional leadership, data-driven strategies, and purposeful storytelling.

Spotlight on Notable Honorees

Phaedra Cucina – Intel

Role: Recruitment Marketing Director, U.S. & Canada
Expertise:

• Brand strategy and retail marketing

• Product launch management and brand architecture

• Social impact, CSR, and DEI

• Employer branding and talent attraction

With over two decades of experience, Cucina brings a holistic approach to brand development and recruitment marketing.

Melissa Roels – Uniting Voices Chicago

Role: Director of Marketing
Approach:

• Purpose-driven and community-based marketing

• Creative campaigns that drive action and connection

• Over a decade of experience in building lasting brand impact

Roels emphasizes the synergy of purpose, creativity, and community in successful marketing initiatives.

Alexandra Hurtado – Anvilogic

Role: Director of Product Marketing
Strengths:

• Technical background as a sales engineer

• Cybersecurity marketing expertise

• Narrative-driven product positioning

• Leading initiatives in a competitive SIEM startup environment

Hurtado blends storytelling with technical insight to market cybersecurity products effectively.

Honoring a Diverse and Impactful Group

This year’s Rising Star list features accomplished marketing professionals from a wide array of companies and sectors. These women demonstrate the power of diversity, innovation, and leadership, including but not limited to:

• Aliana Miller (Roblox)

• Lianna Badran (American Parkinson's Disease Association)

• Michelle Snell (Circana)

• Janele Marek (Chesapeake Regional Healthcare)

• Erica Wiggins (George P. Johnson Experience Marketing)

• Makanaohaililani Waikiki (Purple Mai’a Foundation)

• Shira Re’em (LucidLink)

• Lindsey Williams (Walmart)

• Tami Iverson (Pacific Coast Producers)

• Kimberly Lachell (Globus Medical)

• Kimberly Saving (Accenture)

• Jennifer Rudy (Microsoft)

• Maria Lee (Flex)

• Carly Anderson (Cargill)

• Lina Tinsley (Mars)

• Jennie Zafft (Avison Young)

• Tamara Sinichkina (PepsiCo)

• April Jones (Ford Motor Credit Company)

• Diana Destin (Johnson & Johnson)

• Ashley Kelly (Meta)

• Carol Wentworth (Thermo Fisher Scientific)

• Lauren Calenda (Pfizer)

• Leah Rice (Medtronic)

The Rising Star Women Leaders in Marketing for 2025 exemplify the evolving role of marketers as strategic visionaries. From developing compelling narratives to leading analytics-driven campaigns, these women are not only shaping the present but also redefining the future of marketing.

Join us in recognizing and celebrating their extraordinary achievements in advancing marketing excellence across the globe.

5WPR, a leading integrated PR and marketing agency, has announced the expansion of its Mental Health Care practice. This enhanced service line is specifically designed to help brands address the rising public and organizational demand for effective mental health solutions through strategic, multimedia communication.

As mental health becomes a global priority, this expansion demonstrates 5WPR's commitment to supporting businesses and brands that are actively promoting emotional well-being and cognitive health.

Highlights of the Expansion

Strategic Focus on Emerging Needs

5WPR’s expanded offering aims to support organizations working across various mental health subdomains, including:

• Digital therapeutics and telehealth platforms

• Wellness and lifestyle brands

• Clinical mental health services

• Mental health tech innovations

• Employer benefit and employee assistance program providers

This practice is designed to help clients normalize mental health conversations, introduce breakthrough technologies, and build trust in therapeutic and support services.

Integrated Communications Approach

5WPR leverages a full suite of integrated communications strategies, including:

• Multimedia storytelling

• Cross-platform content distribution

• Strategic media relations and thought leadership

• Influencer engagement and LinkedIn strategy

These tools are tailored to inform, engage, and inspire both consumer and professional audiences.

Agency Leadership Perspective

"Mental health is no longer a niche topic, it's a defining issue of our time," said Matthew Caiola, CEO of 5WPR. "As public awareness grows, organizations must show up with authenticity and insight. Our expanded Mental Health Care practice equips clients to engage in this space with credibility, helping them build lasting trust and cultural relevance."

Why This Matters for Brands

5WPR’s expanded capabilities help mission-driven organizations adapt to a dynamic mental health landscape by:

• Breaking stigmas around mental health through communication

• Driving ROI through authentic brand engagement

• Building culturally relevant and trusted brand identities

From therapy apps to corporate wellness programs, the agency provides results-driven campaigns aligned with brand values and purpose.

With this expansion, 5WPR reinforces its commitment to purpose-driven sectors and the evolving mental health marketplace. As more organizations recognize mental health as a priority, 5WPR is positioned to lead with authenticity, creativity, and measurable impact across digital and traditional platforms.

Prodege, a leader in consumer insights and market research innovation, has announced a powerful enhancement to its research management platform, Pollfish. By integrating proprietary Conversational AI technology into Pollfish’s existing AI suite, Prodege enables users to unlock deeper qualitative insights in real-time making research faster, richer, and more actionable.

This integration marks a significant step forward in democratizing access to scalable, human-driven insights for researchers, brands, and marketers across industries.

Features of the Conversational AI Integration

1. Real Conversations at Scale

• Engage in thousands of simultaneous conversations with real people.

• Mimics the quality and depth of one-on-one interviews.

• Taps into Prodege’s verified panel for articulate and authentic responses.

2. Natural Language Chat Interface

• Facilitates human-like interactions with respondents.

• Helps uncover the “why” behind behaviors and preferences.

• Enables deeper exploration beyond multiple-choice responses.

3. End-to-End Qualitative Research

• Use as a standalone qualitative tool or in combination with quantitative surveys.

• Provides a full-cycle research experience within a single platform.

• Ideal for iterative and agile research workflows.

Benefits for Researchers and Marketers

1. AI-Powered Insights and Summaries

• Automatically generates executive summaries aligned with research goals.

• Reduces manual analysis time with AI-curated takeaways.

• Supports faster interpretation for time-sensitive decision-making.

2. Accelerated Time to Insight

• Delivers findings significantly faster than traditional qualitative methods.

• Helps businesses make quicker, data-informed choices.

• Supports real-time campaign adjustments and product innovations.

3. Cost-Effective and Scalable Solution

• Automates labor-intensive aspects of qualitative research.

• Enables high-volume research without proportional cost increases.

• Suitable for both large enterprises and small teams.

4. Built by Researchers, for Researchers

• Developed and supported by Prodege’s in-house research experts.

• Offers flexibility for DIY researchers and full-service execution.

• Maintains research rigor while enhancing operational efficiency.

Strategic Vision from Prodege

“Our mission is to make high-quality, human insights accessible to anyone and everyone seeking answers to business questions,” said Mike Oberholtzer, SVP, Insights Operations at Prodege. “By embedding Conversational AI directly into Pollfish, we’ve made it dramatically easier to bring richness to quantitative data and understand the ‘why’ behind consumer behavior—without sacrificing speed or scale.”

This vision reinforces Prodege’s ongoing leadership in reshaping how insights are gathered, processed, and delivered for modern business needs.

With the integration of Conversational AI into Pollfish, Prodege has taken a major leap forward in revolutionizing qualitative research. This powerful upgrade empowers brands and researchers to engage with audiences in more meaningful ways—uncovering deeper insights, faster, and at greater scale than ever before.

As the demand for smarter, more agile research tools continues to grow, this innovation positions Pollfish and Prodege at the forefront of AI-driven consumer understanding.

As the age of AI Commerce reshapes consumer behavior, Parcel Perform is leading a pivotal transformation by integrating AI Decision Intelligence across its platform. With consumers increasingly guided by AI tools in discovering and selecting online retailers, the competitive edge is no longer just product or price it’s the delivery experience.

Parcel Perform, a leading AI-powered Delivery Experience Platform, is doubling down on what it does best: helping businesses win customer trust through operational excellence, powered by data, automation, and now, strategic AI capabilities.

The Strategic Vision Behind AI Decision Intelligence

“The dawn of AI Commerce fundamentally changed the rules for attracting and retaining customers,” said Dr. Arne Jeroschewski, CEO and Co-Founder of Parcel Perform. “Our expanded AI Decision Intelligence capability ensures our clients become—and remain—the first choice for today’s AI-empowered shoppers.”

Parcel Perform recognizes that AI is not just enhancing online shopping—it is becoming the gatekeeper. Search engines, voice assistants, and recommendation engines increasingly guide buyers toward the most reliable and customer-centric e-commerce experiences.

What Is AI Decision Intelligence?

AI Decision Intelligence is Parcel Perform’s new core capability that fuses data monitoring, predictive analytics, and intelligent automation. It ensures delivery processes are proactive, transparent, and optimized—making the entire e-commerce journey seamless and trustworthy.

AI Tools Include:

• Proactive AI Data Monitoring: Constant oversight to detect potential disruptions early.

• AI Summaries: Daily insights that drive operational learning and real-time responsiveness.

• Targeted AI Recommendations: Tactical suggestions to enhance performance.

• AI Navigator: A chat-based interface for platform data exploration and decision support.

Transforming the E-Commerce Journey with AI

1. Checkout Optimization

• Hyper-accurate Estimated Delivery Dates increase buyer confidence.

• Real-time carrier selection based on historical data and live performance.

• Helps drive conversion and reduce cart abandonment.

2. Post-Purchase & Delivery Excellence

• Automated alerts for in-transit issues, ensuring proactive customer service.

• Daily AI Summaries offer personalized updates, reducing WISMO inquiries.

• Enhances customer trust through consistent and transparent communication.

3. Returns Management Streamlining

• Smart return routing based on cost and customer convenience.

• Deep analytics to pinpoint root causes of returns for long-term improvement.

4. Empowering Logistics Teams

• Business Intelligence dashboards give a 360° view of logistics performance.

• AI Navigator boosts productivity by guiding users toward optimal data use.

• Ensures all teams—from operations to CX—are aligned and informed.

Building on a Foundation of Data Quality

Parcel Perform processes millions of logistics data points daily, ensuring that the AI outputs are accurate, reliable, and actionable. This data-first foundation allows the platform to deliver on its AI promises without compromise—resulting in real operational superiority that AI systems and consumers alike can recognize.

“Success now hinges on delivering an experience so consistently excellent that it becomes the clear choice—often highlighted by AI-driven tools,” says Dr. Jeroschewski.

Why AI Decision Intelligence Matters in AI Commerce

• AI assistants, search engines, and voice tools will prioritize e-commerce platforms that demonstrate predictable, high-quality delivery performance.

• Only businesses that embed practical, data-driven AI into their operations will stand out in a world where algorithms influence consumer decisions.

• Parcel Perform’s platform bridges the gap between logistics excellence and AI visibility, ensuring brands are not just operationally sound—but algorithmically preferred.

The era of AI Commerce is here, and Parcel Perform is providing the tools needed to succeed in it. With AI Decision Intelligence, e-commerce businesses can deliver exceptional, reliable experiences that align with what both human customers and AI agents value.

By thinking bigger on AI and operationalizing data insights at every customer touchpoint, Parcel Perform’s clients are equipped not just to adapt—but to thrive.

For 35 years, Jones Knowles Ritchie (JKR) has shaped the identity of some of the world’s most iconic brands from Burger King and Budweiser to Dunkin’ and Walmart. Rooted in the philosophy of being "Distinctive Everywhere," JKR has earned a global reputation for creative brilliance. Now, under the leadership of James Nixon (Global CEO), Sara Hyman (Chief Growth Officer), and Tosh Hall (Global Chief Creative Officer), JKR is evolving once again proving that brands no longer need to choose between strategic rigor and creative excellence.

As Nixon puts it:

“Brands today are defined by how they behave, not just what they say. We’re building a branding business of the future—grounded in distinctiveness, powered by strategy and creativity, and amplified through every customer interaction.”

Experience-Led Growth: A New Agency Standard

Recognizing a fundamental shift in brand behavior and consumer expectations, JKR has significantly expanded its Experience offering. Spearheading this transformation are industry veterans Sam Smith and Matt Michaluk, whose combined 20+ years of experience at WPP have included groundbreaking work for L’Oréal, Netflix, and Hyundai.

Their mission? To make experience the center of brand building.

“Brand experience is no longer a ‘nice to have’—it’s a battleground for relevance,” explains Michaluk. “Up to 75% of brand building now stems from experiential touchpoints.”

This strategic focus positions JKR to help clients align brand promise with customer experience, ultimately driving brand relevance and loyalty.

Unifying Strategy, Identity, and Experience

Today’s branding challenges often stem from fragmentation—too many partners, siloed execution, and disjointed brand expressions. JKR’s integrated approach unites strategy, identity, and experience into a singular, cohesive model.

“Our leading clients think of distinctiveness as an operating system,” says Sara Hyman. “They need an agency that can influence every moment, every interaction, and every connection.”

This philosophy allows JKR to reduce partner complexity and deliver a consistent, distinctive brand experience at every touchpoint—from in-store to digital, packaging to product design.

Strategic Firepower: Introducing Melanie McShane

To deepen its commitment to strategy, JKR has appointed Melanie McShane as its first-ever Executive Strategy Director, reporting to Chief Growth Officer Lee Rolston. With a rich background at Wolff Olins and Siegel+Gale, Mel has led transformative work for Google, Netflix, Microsoft, Uber, and more.

“Mel will help guide clients through complex brand transformations,” says Rolston. “With her leadership, we’re unlocking growth through deeper strategic insights and driving relevance in an ever-changing market.”

Since joining, McShane has already contributed to strategic breakthroughs for clients like Walmart, Mozilla, and Yahoo, solidifying JKR’s position as both a creative leader and a strategic powerhouse.

Proven Results, Bold Ambitions

This integrated, future-focused model is already delivering tangible results:

• 25% YoY growth in new sectors such as tech, retail, finance, and non-profits.

• 16% increase in new business across the US, UK, and Europe.

• A growing roster of global clients seeking a full-service branding partner that brings together identity, experience, and business strategy.

“We’re not just evolving with the times—we’re building what branding needs to be next,” says Nixon.

A Branding Business for the Future

JKR’s journey from a design-first agency to a strategy- and experience-led creative powerhouse marks a new era—not just for the firm, but for branding itself. By uniting creativity, technology, and strategy under one philosophy—distinctiveness everywhere—JKR is redefining how brands behave, connect, and grow.

As consumer expectations rise and AI reshapes discovery and decision-making, the brands that thrive will be those that deliver cohesive, memorable experiences. JKR is helping its clients do exactly that—with intelligence, innovation, and imagination.

In an increasingly digital-first world, where marketing budgets are under pressure and performance must be accounted for down to the dollar, 800.com is giving businesses the tools they need to succeed. The cloud telecom leader has announced a new integration with Google Analytics 4 (GA4) a powerful step forward in unified marketing measurement.

This integration brings together website interactions and phone call data, giving marketers and business owners complete visibility into customer journeys. With this move, 800.com reaffirms its commitment to providing sophisticated, easy-to-use analytics tools that drive cost-effective decision-making.

“Our customers want sophisticated marketing analytics in an easy-to-use platform—and that’s exactly what 800.com delivers,” said Tom English, VP of Marketing at 800.com.

A Full-Funnel View: From Click to Call

The new GA4 integration empowers users to track, analyze, and attribute phone call data alongside web-based interactions. As businesses seek greater insight into what truly drives conversions, 800.com’s integration with GA4 enables:

• Call Attribution to specific ad campaigns, keywords, or referral sources

• Lead Qualification Tracking through custom events like duration, voicemail, or SMS

• Conversion Funnel Visibility that includes clicks, page views, and call interactions

• ROI Measurement with real data on how phone leads contribute to business goals

This unification allows marketers to go beyond surface-level metrics and gain a comprehensive understanding of buyer behavior—online and offline.

Custom Events for Deeper Segmentation

Unlike legacy systems, the 800.com-GA4 integration leverages custom events to tailor call tracking to each business's needs. Whether tracking voicemails, missed calls, answered calls, or SMS messages, users can tag and segment leads for targeted follow-up.

This level of data granularity allows marketers to:

• Identify high-intent callers

• Track lead quality across channels

• Fine-tune targeting based on real behaviors

• Optimize messaging for phone-based engagement

Smarter Spending: Optimize Based on Real Conversions

With GA4’s advanced reporting capabilities, the integration ensures businesses can optimize ad spend based on actual conversions rather than vanity metrics like clicks or impressions. This is critical in an era of economic volatility, where every marketing dollar must be justified.

800.com users can now see how calls contribute to broader marketing success, including:

• The role of phone leads in customer acquisition

• Which channels and campaigns drive the most valuable phone interactions

• Where to allocate budget for maximum marketing efficiency

Expanding the Martech Ecosystem

The GA4 integration is part of 800.com’s broader initiative to become the industry’s most comprehensive call tracking solution. In addition to GA4, the company is rolling out integrations with:

• Google Ads for ad attribution

• Meta Ads for social performance insights

• Slack for internal team alerts and collaboration

• More integrations coming soon

Compared to larger, cost-prohibitive alternatives, 800.com offers an ideal mix of advanced functionality and small-business-friendly pricing. It’s no wonder the platform boasts a 4.7-star rating on both G2 and Capterra, with thousands of satisfied users.

Why It Matters Now

With GA4 now fully replacing Universal Analytics, businesses need tools that are built for this new analytics landscape. The integration with 800.com makes it easier than ever for businesses—especially SMBs and e-commerce brands—to track performance across every touchpoint in the customer journey.

In a world where some leads call instead of click, 800.com ensures those valuable interactions don’t go unmeasured.

“We’re helping businesses understand the full picture—web, call, conversion—so they can grow smarter,” adds English.

The Future of Call Tracking is Integrated

800.com’s direct integration with Google Analytics 4 marks a pivotal advancement in marketing measurement. As customer journeys become more complex and budgets tighter, businesses that succeed will be those that track and understand every meaningful interaction—including phone calls.

By connecting call tracking with web analytics, 800.com is helping businesses turn data into decisions, clicks into calls, and calls into conversions.