As consumer expectations for secure, branded, and interactive communication rise, businesses must adopt innovative messaging solutions to build trust and engagement. Recognizing this shift, Twilio, a global leader in customer engagement platforms, has partnered with Singtel, Asia’s leading communications technology group, to launch Rich Communications Services (RCS) Business Messaging in Singapore.t

This collaboration enables businesses to deliver secure, branded, and interactive messages directly to consumers’ mobile inboxes, bridging the gap between traditional SMS and modern, immersive messaging experiences.

The Growing Demand for Secure and Interactive Messaging

Twilio’s 2024 Consumer Preferences Report highlights the importance of trust in customer communication:

• 79% of Singaporean consumers trust a brand more when messages include a verification badge.
• 68% feel branded text messages enhance a company’s credibility.

By enhancing SMS with RCS, businesses can create richer, more interactive experiences while assuring customers of message authenticity.

Why RCS Business Messaging?

Benefits of Twilio’s RCS Solution

1. Enhanced Engagement – RCS supports rich media, interactive buttons, and real-time communication, making messages more dynamic.
2. Improved Trust & Security – Verified sender badges reinforce brand legitimacy, reducing fraud risks.
3. Seamless Upgrade from SMS – Messages are automatically upgraded to RCS on supported devices without extra costs.
4. Zero Code Changes Required – Businesses can activate RCS instantly in the Twilio Console without modifying APIs or configurations.
5. Advanced Insights & Metrics – Real-time read receipts and engagement analytics enable businesses to measure customer interactions effectively.

What Industry Leaders Are Saying

• Robert Woolfrey, VP, APJ, Communications at Twilio:
  “Consumers demand trusted and immersive experiences. RCS bridges the gap between SMS and interactive messaging, ensuring secure, dynamic communication. We’re excited to partner with Singtel to empower businesses in Singapore.”
• Terence Lai, VP, Digitalisation, Products & Partnerships at Singtel:
  “Businesses must evolve with consumer expectations. Our collaboration with Twilio helps businesses deliver richer, more interactive messaging experiences.”

Twilio’s Expansion in Asia & Beyond

Singapore is the first Asian market to adopt Twilio’s RCS Business Messaging, following successful deployments in the U.S., France, Germany, the UK, Mexico, and Brazil. This expansion reinforces Twilio’s commitment to global innovation in customer engagement.

With the rise of privacy concerns, brand verification needs, and interactive communication, RCS Business Messaging is the future of customer engagement. Twilio and Singtel’s partnership equips businesses in Singapore with a trusted, scalable, and immersive messaging solution that meets evolving consumer expectations.