QVC Group, Inc. has announced a contract extension for David Rawlinson, securing his role as President and CEO through December 31, 2027. Under Rawlinson’s leadership, QVC has navigated major challenges while driving profitability. With a renewed focus on live social shopping, the company aims to accelerate growth in the evolving retail landscape.

QVC’s Transformation Strategy: WIN Growth Strategy

1. Wherever She Shops

• Expanding live shopping content across platforms where consumers engage.
• Strengthening presence in social media and streaming platforms.
• Enhancing mobile and digital shopping experiences.

2. Inspiring People and Products

• Positioning QVC as a leading live social shopping content engine.
• Curating exclusive, high-quality products that inspire human connection.
• Leveraging interactive and community-driven shopping experiences.

3. New Ways of Working

• Embracing technology and process improvements to optimize operations.
• Funding expansion into new platforms and attracting new audiences.
• Innovating digital-first retail strategies to enhance agility and efficiency.

Executive Insights

David Rawlinson, President & CEO of QVC Group:
"QVC is now more nimble and profitable, positioning us for a return to growth. As shopping rapidly shifts to social and streaming platforms, we are leveraging our content creation and selling expertise to capture market share. We still believe retail can be joyful and human."

Greg Maffei, Executive Chairman of QVC Group, Inc.:
"David has successfully driven profitability through strategic initiatives like Project Athens. The Board is confident in his ability to lead QVC into its next phase of growth as a live social shopping company."

With David Rawlinson’s extended leadership and the WIN growth strategy, QVC Group is set to transform into a leading live social shopping powerhouse. By integrating content, commerce, and technology, the company is well-positioned to capture the next wave of digital retail innovation.