At the NRB 2025 International Christian Media Convention in Grapevine, Texas, Bill Abbott, President & CEO of Great American Media, joined industry leaders to discuss the future of values-driven media. The panel, moderated by Adele Malpass (Daily Caller News Foundation), featured insights from Raymond Arroyo (Fox News), Cheryl Chumley (The Washington Times), and Yurisan Cordero (TelevisaUnivision).

The discussion focused on the growing demand for faith- and family-focused storytelling, the rise of digital platforms, and how media leaders are shaping the industry's future.

The Demand for Faith & Family Content

• Faith-based and values-driven content is expanding rapidly as audiences seek uplifting, inspirational, and family-friendly alternatives to mainstream entertainment.
• Abbott highlighted the success of Great American Media, which has built a loyal audience by staying committed to faith, family, and country.
• Christmas programming has been a standout genre, with Abbott previously pioneering its success at Fox, Hallmark, and now Great American Media.

Great American Family’s Growth

• Unlike many networks facing viewership declines, Great American Family saw significant audience growth in Q4 2024, according to Nielsen.
• The “Faith & Family Sundays” programming block has been a major success, featuring 30 consecutive weeks of new original series episodes.
• Popular shows include:
  • County Rescue (Season 2)
  • When Hope Calls
  • Vindication (Season 4)

“Our audience tunes in expecting to be uplifted and inspired,” Abbott said. “Other networks may shock and surprise, but we provide entertainment without compromise—delivering high-quality storytelling that aligns with our values.”

Faith-Based Media in the Digital Age

• As audiences shift from traditional cable to digital platforms, streaming and social media are playing a crucial role in faith-based content distribution.
• Abbott emphasized that Big Tech and digital platforms should apply fair and consistent standards to faith-driven content.
• Great American Pure Flix, the company’s faith and family streaming platform, has expanded its reach, making values-driven entertainment more accessible than ever.

“The technology of storytelling has evolved, but the need for faith-affirming narratives remains constant,” Abbott stated. “As long as audiences continue seeking these stories, we’ll be here to tell them.”

With the growing demand for uplifting, faith-based entertainment, Great American Media continues to expand its reach through television and digital platforms. Abbott’s insights at NRB 2025 reinforce the importance of values-driven content in shaping the media landscape.