Milieu Insight, a global leader in digital survey and brand tracking technology, has appointed Kerry Mclaren as its CEO for the UK. With her extensive commercial expertise and deep market knowledge, Mclaren will lead Milieu Insight’s UK expansion, strengthen strategic partnerships, and enhance the company’s market presence. This appointment marks a pivotal step in Milieu Insight’s global growth strategy, reinforcing its commitment to delivering client-centric, data-driven solutions.

Mclaren’s Extensive Experience in Market Research

Proven Track Record in Sales and Strategy

With over 20 years of experience in sales leadership, client relations, business development, and strategic partnerships, Mclaren brings a wealth of expertise to her new role.

• Previously held key leadership positions at YouGov, including Head of Commercial UK.
• Played a crucial role in expanding YouGov’s presence in the UK and MENA region.
• Led the growth of online data products such as Omnibus, BrandIndex, and Profiles.

"Kerry’s deep industry expertise and knowledge of the UK research market make her the perfect choice to spearhead our UK expansion," said Sundip Chahal, CEO at Milieu Insight. "Her ability to align client needs with actionable solutions will be instrumental in providing businesses with fast, accurate insights."

Reuniting with Sundip Chahal for UK Expansion

Mclaren and Chahal first collaborated at YouGov in 2011, where they played a key role in transforming the Middle East market research landscape. Their shared experience in driving digital transformation and educating businesses on modern research methodologies will be valuable assets in bringing Milieu Insight’s innovative solutions to the UK.

Driving Milieu Insight’s Growth in the UK

Responsibilities and Strategic Goals

As UK CEO, Mclaren will:

• Grow Milieu’s UK customer base by establishing strong client relationships.
• Expand strategic partnerships to enhance the company’s market presence.
• Collaborate with international teams to strengthen Milieu Insight’s global footprint.
• Deliver high-value, real-time consumer insights for UK businesses to make data-driven decisions faster.

"Milieu is built on trust, collaboration, and delivering real value to customers. We focus on what truly matters: a smooth, intuitive platform that centralizes data. I’m excited to bring these values to the UK and help businesses unlock the power of data-driven decision-making," said Kerry Mclaren, UK CEO of Milieu Insight.

Milieu Insight’s Vision for the UK Market

Revolutionizing Consumer Insights

Milieu Insight has disrupted traditional market research by providing real-time, actionable insights through a seamless, AI-driven platform.

• Enables companies to understand consumer trends quickly and efficiently.
• Offers data-backed strategies that drive business growth and innovation.
• Focuses on ease of use, transparency, and efficiency in delivering insights.

With Mclaren’s leadership, Milieu Insight is set to empower UK businesses with cutting-edge solutions that drive better decision-making and competitive advantage.

Mclaren’s appointment marks an exciting new chapter for Milieu Insight’s expansion into the UK. Backed by a strong track record in commercial strategy, sales leadership, and digital transformation, she will play a crucial role in elevating Milieu Insight’s presence and delivering next-generation market research solutions.