Impact XM, a leading global experiential marketing agency, has announced the acquisition of Touch Associates, a UK-based B2B brand experience agency. This strategic move enhances Impact XM’s presence in the UK and Europe, reinforcing its commitment to delivering insight-driven, award-winning brand experiences that create lasting impact.

Strengthening Experiential Marketing Capabilities

Expanding Reach in Europe

Impact XM’s acquisition of Touch Associates reflects its broader strategy to expand globally while maintaining high-quality, immersive brand experiences.

• The integration strengthens event production, custom exhibit design, meetings, and attendee engagement capabilities.
• Clients will benefit from a seamless approach to brand activations, with expertise in tech-driven event solutions and large-scale experiential marketing.

"As we expand our footprint in Europe, bringing Touch into the Impact XM team is a strategic step forward," said Jared Pollacco, CEO of Impact XM. "Experiential marketing is evolving, and brands are seeking high-impact ways to connect with audiences. Touch’s expertise perfectly complements our capabilities."

Leveraging Touch’s Strategic Expertise

Touch Associates, with 95+ global employees, has built a reputation for high-touch, strategic event planning. Now, as part of Impact XM, the team will gain:

• Expanded creative, technological, and production resources.
• Access to Impact XM’s fabrication and AV expertise.
• A more integrated approach to large-scale event execution.

"Impact XM’s strong US presence and extensive in-house capabilities will open new doors for our clients," said David Bottrill, Managing Director of Touch. "We are looking forward to combining our strategic expertise with their world-class execution."

Driving Innovation in Experiential Marketing

Reimagining Brand Experiences

This acquisition enables both companies to offer a broader suite of services to their existing and new clients, helping them move beyond traditional event marketing and into fully immersive brand experiences.

"Together, we can help clients reimagine their events and expand into fully immersive, experience-led engagements," said Colette Murphy, Managing Director of Touch.

The Impact XM and Touch Associates merger represents a powerful synergy that enhances experiential marketing capabilities on a global scale. With expanded expertise, cutting-edge technology, and innovative strategies, the two firms are set to redefine brand engagement and deliver unparalleled event experiences worldwide.