Evidnt, a leader in AI-powered retail intelligence, has launched the Hot 250 CPG Brands list, a groundbreaking ranking that highlights the consumer packaged goods (CPG) brands experiencing the fastest sales growth across U.S. retail channels. This list is not just about bestsellers; it's a real-time reflection of category outperformance, driven by insights from Evidnt’s proprietary Retailer IQ platform.

Leveraging anonymized, daily Point-of-Sale (POS) data from over 28,000 independent retailers and on-premise locations, the Hot 250 provides unparalleled visibility into emerging trends, shifting consumer demand, and growth momentum on retail shelves.

Why the Hot 250 Matters

The Hot 250 CPG Brands list is a game-changer for consumer goods companies, providing a new, data-driven approach to tracking market performance and uncovering growth opportunities. Key benefits of tapping into the Hot 250 include:

1. Identifying High-Growth Competitors & White Space Opportunities

The list highlights the fastest-growing brands, helping companies spot competitors on the rise and gaps in the market they can capitalize on.

2. Real-Time Consumer Insights

Powered by machine learning, the Retailer IQ platform provides granular insights into consumer behavior, breaking down data by demographics, regions, and retail formats to give companies a deeper understanding of who their customers are and where they are shopping.

3. Performance Tracking Across Geographies, Retailers, and Formats

Brands can track performance and measure growth at a regional level, making it easier to optimize marketing strategies and adapt to shifting consumer demands across different channels.

4. Precise Measurement of Sales Lift and ROI

The Retailer IQ platform empowers brands to measure the ROI of marketing campaigns with precision, offering real-time sales lift data and insights into category share movement. This allows for timely adjustments to pricing strategies, media spend, and promotions.

Spotting Breakout Growth Early

Evidnt’s Retailer IQ has already helped brands like COSRX, Rap Snacks, and Liquid Death identify market momentum before they became mainstream successes. By using real-time insights, marketers and agencies gain a critical first-mover advantage in planning, targeting, and investment.

New Brands on the Rise

• No Whey! Foods, a leader in allergen-friendly confectionery, is gaining rapid market velocity.

• Pyunkang Yul, a beauty brand, is outperforming legacy skincare brands, appealing to culturally resonant, niche audiences.

How It Helps Brands Stay Ahead

For both challenger brands breaking through and established players monitoring disruptors, the Hot 250 and Retailer IQ platform provide essential strategic intelligence to stay ahead in a rapidly changing market. Brands can:

• Optimize spend by adjusting pricing and media strategies based on real-time insights.

• Improve marketing and promotional efforts by directly linking them to measurable sales outcomes.

• Adapt quickly to new consumer demands and trends, ensuring sustained growth.

The Hot 250 CPG Brands list is more than just a ranking; it’s a tool that allows brands to stay competitive by making informed, data-driven decisions. With real-time insights from Evidnt’s Retailer IQ platform, businesses can optimize their marketing spend, track their growth momentum, and outmaneuver competitors in an ever-evolving marketplace.