Minute Media, the global sports media and technology company, has acquired VideoVerse, the AI SaaS platform best known for its flagship product, Magnifi. The move strengthens Minute Media’s ambition to deliver a fully integrated creation, distribution, and monetization solution for sports content rights holders, teams, and leagues worldwide.

With Magnifi’s real-time AI-driven video editing and highlight generation capabilities, Minute Media gains a powerful layer of automation and creativity that complements its existing distribution and monetization platforms.

Inside the Deal

VideoVerse’s Magnifi platform uses computer vision, machine learning, and NLP to automatically detect key game moments, create highlight reels, and push them to digital platforms at speed. Its GenAI-enabled features—including multilingual subtitling, automated thumbnails, metadata generation, and a rules-based engine—make it an all-in-one editorial workspace for content teams.

By integrating these capabilities, Minute Media can now:

• Deliver real-time, short-form highlights to fans at scale.

• Offer sports rights holders a full-stack solution from creation through monetization.

• Enhance its STN Video platform with AI-powered content automation.

Leadership Commentary

“We are thrilled to bring the passionate teams and robust capabilities of VideoVerse into the Minute Media family,” said Asaf Peled, Founder and CEO of Minute Media. “With VideoVerse’s technologies, our partners and clients will experience the very best in AI-powered creation, distribution, and monetization.”

Vinayak Shrivastav, Co-founder and CEO of VideoVerse, added: “This is a defining moment in our journey. Partnering with Minute Media amplifies our global reach and accelerates our ability to help rights holders unlock greater value from their content in real time.”

Why It Matters

The acquisition reflects the growing importance of short-form, AI-enhanced content in sports media. As fans increasingly consume highlights and snackable content on-demand, leagues and publishers face pressure to deliver faster, smarter, and monetizable video experiences.

By merging Minute Media’s global distribution network with VideoVerse’s AI-driven editing tools, the combined entity is positioning itself as a go-to partner for leagues, federations, and publishers looking to maximize audience engagement and ROI.

The Bottom Line

Minute Media’s acquisition of VideoVerse signals a bold step toward AI-first sports content operations. For rights holders, the value proposition is clear: faster highlight delivery, deeper engagement, and stronger monetization opportunities—powered by one integrated platform.

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