Merkle, dentsu’s leading customer experience transformation consultancy, has announced a strategic partnership with Airship and Salesforce Marketing Cloud to reshape how brands design and deliver mobile-first loyalty experiences. The collaboration integrates Salesforce’s loyalty infrastructure, Airship’s mobile engagement capabilities, and Merkle’s data-driven strategy to help marketers transform customer signals into real-time, personalized actions.

Building Mobile-First Loyalty at Scale

In the age of mobile commerce, loyalty programs must evolve beyond points and rewards. The new mobile-first loyalty framework unites the best of three ecosystems:

• Salesforce Marketing Cloud’s Loyalty Management provides the scalable backbone for earning, redeeming, and managing loyalty across every channel.

• Airship enhances engagement through real-time, personalized interactions across mobile apps, web, and digital wallets.

• Merkle orchestrates the data, identity, and strategy layer—turning loyalty into a responsive, living system that adapts to customer behavior.

“Modern consumers are constantly on the move,” said David Novak, Global Head of CRM at Merkle. “By combining Salesforce’s loyalty platform with Airship’s mobile intelligence, we can help brands create real-time value exchanges in the palm of their customers’ hands.”

A Unified Loyalty Experience Across Every Mobile Touchpoint

The partnership empowers marketers to design mobile-centered loyalty programs that function seamlessly across apps, web, in-store, and digital wallets. Leveraging Airship’s unified wallet and Salesforce’s bi-directional integration, Merkle’s clients can now activate signal-based campaigns and deploy loyalty journeys faster than ever before.

Key advantages include:

• Faster time-to-market with Salesforce-aligned loyalty journeys.

• Cross-platform efficiency through unified Android and iOS integrations.

• Consistent brand experience via Airship’s wallet, RCS, and push notification ecosystem.

• Reduced operational complexity by eliminating the need to manage multiple code bases or cloud environments.

Redefining the Value of Loyalty

“Customers expect loyalty programs that offer convenience, savings, and connection,” said Brett Caine, CEO of Airship. “Together with Merkle and Salesforce, we’re helping brands deliver personalized, real-time experiences that drive measurable growth.”

David Adler, Product Management Director at Salesforce Loyalty Management, added that this collaboration addresses one of marketers’ biggest challenges—mobile integration complexity. “With Airship, brands can now deliver best-in-class loyalty experiences without managing multiple technologies or environments. Merkle brings deep Salesforce expertise to make this possible.”

Why It Matters

This alliance signals a broader industry shift toward mobile-first loyalty ecosystems that merge data, personalization, and seamless technology. As consumer expectations evolve, loyalty is becoming a dynamic, real-time exchange—where relevance, convenience, and immediacy drive lasting relationships.

With this new solution, Merkle, Airship, and Salesforce are redefining what modern loyalty looks like—always-on, always-personal, and always in your customer’s hand.

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Cogent Security, the company behind the world’s first AI taskforce for vulnerability management, has launched Cogent Community—a free, AI-powered platform designed to help security practitioners transform raw threat intelligence into actionable insights.

The tool combines VulnCheck’s leading vulnerability intelligence with Cogent’s domain-trained AI agents, delivering instant access to verified exploit data, plain-language vulnerability breakdowns, and tailored remediation guidance.

“Cogent’s platform transforms vulnerability management programs, letting them operate with higher efficiency and lower risk exposure,” said Gourav Nagar, head of information security at Upwind Security. “Offering Cogent Community for free is a major win for the entire security industry.”

Turning Chaos Into Clarity

Modern security teams are drowning in fragmented intelligence streams—from vendor advisories to exploit databases—and often spend hours reconciling duplicate data or validating real-world risks. Cogent Community aims to automate this process, offering three key capabilities:

• Discover Feed: A customizable, real-time stream of vulnerability and exploit intelligence with trending disclosures and topic tracking.

• AI Research Assistant: Natural-language, cited deep-dives into CVEs and exploits, including impact assessments.

• Community Agent: AI-powered remediation and mitigation recommendations tailored to a company’s assets, ownership, and business context.

As AI-driven cyber threats accelerate—fueling faster vulnerability exploitation and broader attack surfaces—defenders are increasingly turning to AI to regain parity.

Powered by Partnership

The platform is the product of a partnership between VulnCheck and Cogent Security, combining VulnCheck’s evidence-backed exploit data with Cogent’s agentic AI models. Together, they provide a system that not only identifies what matters most but also prescribes next steps—bridging the gap between threat intelligence and operational response.

“Our goal was simple: give security practitioners a free tool to stay ahead of threats,” said Vineet Edupuganti, co-founder and CEO of Cogent Security. “Cogent Community cuts through the noise, makes sense of intelligence, and enables faster remediation against AI-powered adversaries.”

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Digital Realty (NYSE: DLR), a global leader in cloud- and carrier-neutral data center and interconnection solutions, has deepened its collaboration with NVIDIA to advance next-generation AI infrastructure design and deployment. The initiative centers on Digital Realty’s Manassas, Virginia campus—now home to NVIDIA’s new AI Factory Research Center.

The research center supports several key NVIDIA programs, including the Omniverse DSX blueprint for AI factories and digital twins for gigascale AI facilities. It also explores advanced liquid cooling systems, power management innovation, and energy efficiency breakthroughs—efforts aimed at shaping best practices for AI infrastructure across the industry.

Building the Foundation for Scalable AI

As AI workloads rapidly outpace traditional compute needs, Digital Realty’s expertise in large-scale infrastructure is helping define the next standards for AI-ready data centers.

“The infrastructure requirements for AI are fundamentally different from traditional data center workloads,” said Chris Sharp, Chief Technology Officer at Digital Realty. “Meeting these demands requires deep collaboration between infrastructure providers and technology innovators. Our work with NVIDIA reflects a shared commitment to tackling the technical challenges that enable AI at scale—from cooling and power optimization to network architecture.”

AI-Optimized Design for the Future

Digital Realty’s Manassas site, part of its expansive global portfolio, delivers high-density power, advanced cooling, and robust connectivity—all optimized for computationally intensive AI environments. The company’s collaborative model allows it to tailor data center solutions to specific workload needs while maintaining the performance, reliability, and sustainability standards enterprise customers expect.

By integrating NVIDIA’s AI research with its infrastructure capabilities, Digital Realty aims to set a new benchmark for the AI data center ecosystem—bridging innovation and scalability for the next generation of AI-driven enterprises.

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RainFocus, the event marketing platform known for unifying audience engagement data, has announced “Connecting Journeys” as the theme for its annual flagship conference, RainFocus INSIGHT 2026. Scheduled for January 20–22, 2026, at the Hyatt Regency in Salt Lake City—and virtually worldwide—the event will explore how connected experiences are transforming event strategy, customer engagement, and data-driven marketing.

Building Cohesive Customer Journeys

This year’s theme centers on a growing industry realization: events are no longer standalone touchpoints but essential connectors in the broader customer journey.
“A successful event strategy must be a continuous customer journey, not a siloed moment,” said Rodney Hart, VP of Events at RainFocus. “At INSIGHT, we’re showing how unified data turns every interaction into a personalized, seamless experience that strengthens the entire marketing ecosystem.”

The focus on integration comes as event marketers face rising pressure to deliver measurable outcomes and real-time personalization—a trend accelerated by AI’s growing influence in experience design.

INSIGHT Premiere: The Virtual Kickoff

RainFocus will kick off its 2026 program with INSIGHT Premiere, a virtual preview event on November 5, 2025.
The session will feature Ashleigh Cook, CMO of RainFocus, moderating a panel of industry heavyweights, including Nicola Kastner (CEO, Event Leaders Exchange), Brent Turner (EVP, Opus Agency), and Mike Bushman (CTO, RainFocus).

The discussion will spotlight three urgent challenges facing event professionals:

• How AI is reshaping event execution and bridging skills gaps

• Rethinking event measurement to prioritize actionable KPIs

• Balancing innovation with operational efficiency

The Premiere will also unveil the INSIGHT 2026 session catalog, giving attendees a sneak peek into workshops, panels, and keynotes from top enterprise leaders.

Where Data Meets Experience

RainFocus INSIGHT has earned a reputation as one of the most forward-thinking conferences at the intersection of event technology, marketing, and data intelligence.
Each year, it brings together leading voices from brands such as DocuSign, Ellucian, The Executive Leadership Council, Jamf, Microsoft, Salesforce, SHRM, and Workday, among others.

The event is expected to deepen conversations around AI-driven personalization, cross-channel analytics, and customer data unification, all of which are shaping the next era of event-led growth. With marketing budgets under scrutiny and ROI expectations rising, RainFocus aims to help teams use event data as a strategic asset—not just a performance report.

AI at the Center of Modern Event Marketing

AI continues to dominate marketing technology, and event management is no exception. From predictive engagement to automated content recommendations, RainFocus and its partners are demonstrating how intelligent systems can deliver more human-centric experiences at scale.
INSIGHT 2026 will showcase real-world applications of these technologies, positioning AI not as a replacement for creativity, but as a catalyst for personalization and performance.

Registration and Early Access

Early-bird registration for RainFocus INSIGHT 2026 is now open at rainfocus.com/insight, with discounted pricing available through November 30, 2025. Attendees who register early will receive an exclusive gift and gain access to pre-event resources designed to maximize their INSIGHT experience.

For marketers, event strategists, and tech innovators alike, “Connecting Journeys” promises to deliver more than a conference—it’s a blueprint for how the world’s most data-savvy brands are turning every event into a living, evolving customer experience.

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Marketers have hit a breaking point with their technology stacks. After years of layering automation, analytics, and personalization platforms, most say their martech tools are more headache than help. But a new study from Hightouch, the data and AI platform for marketing, reveals the real culprit isn’t technology fatigue—it’s disconnected data.

The report, Has Martech Failed Marketers?, is based on 384 in-depth conversations with marketing leaders across industries. Its findings expose a growing rift between marketing ambitions and execution, especially in the AI era.

Martech Promised Growth. Data Chaos Delivered Frustration.

Despite record investments in marketing technology, nearly every marketer surveyed said their tools aren’t living up to expectations. The reason? The platforms can’t perform when the underlying data is scattered, incomplete, or trapped in silos.

According to the report:

• 95% of marketers struggle to find or target audiences effectively.

• 75% of martech pain points trace back to data issues, not the tools themselves.

• Only 10% believe they’re using AI effectively.

• Less than 2% say their AI-driven personalization efforts are successful.

“The next wave of marketing innovation is not about adding more software,” said Tejas Manohar, Co-CEO and Co-Founder of Hightouch. “It’s about activating the data foundation that makes AI actually work.”

AI Can’t Fix Bad Data

Marketers have been eager to adopt generative and agentic AI, but most organizations aren’t ready for it. The reason is fundamental: AI is only as good as the data it’s trained on.

Without unified, accurate data, personalization becomes guesswork, automation breaks down, and AI insights lose relevance. Even as the martech landscape now exceeds 15,000 tools, the research shows most teams are struggling to connect the dots between platforms and outcomes.

“Speed and scale mean nothing if you cannot reach the right people,” Manohar added. “This is a wake-up call for every marketing leader chasing AI. Data is not just part of the strategy. It is the strategy.”

The Data Disconnect Behind the Martech Mess

The study found that while marketers often cite “too many tools” as their top pain point, the deeper issue is data readiness—a lack of unified systems and standardized data pipelines. Many marketing departments still depend on engineering teams to access or integrate data, creating delays and bottlenecks that limit agility.

This “pain behind the pain” affects every marketing outcome—from audience segmentation to campaign measurement. Whether B2B or B2C, industries like retail, fintech, entertainment, healthcare, and SaaS all share the same obstacle: fragmented data systems that prevent AI and analytics tools from realizing their potential.

Reframing Martech: From More Tools to Smarter Data

For years, martech has been about assembling the “perfect stack.” Hightouch’s findings suggest that this mindset is shifting. Rather than expanding their toolkits, marketing teams are now prioritizing data connectivity and activation—ensuring information flows freely between CRMs, analytics platforms, and AI engines.

The report echoes a broader industry trend. With the rise of data clean rooms, composable CDPs, and privacy-first frameworks, marketers are recognizing that success depends less on the number of tools they own and more on how intelligently those tools share and act on data.

The Conversation Continues: Data as the New Martech Battleground

To explore these findings, Hightouch will host a live webinar on November 13, featuring Scott Brinker, Editor of chiefmartec.com and a leading analyst in the space. He’ll be joined by Lizzie Yarbrough, Head of Product Marketing at Hightouch, and Adam Greco, Product Evangelist.

The panel will dive into why data has become the central bottleneck in marketing and outline steps companies can take to build the unified data foundations AI depends on.

As marketers push toward more advanced personalization and AI-driven automation, one truth is clear: technology can’t fix what disconnected data breaks. The winners in this new era of marketing won’t be those with the biggest stacks—they’ll be the ones who make their data work smarter.

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NAVER D2SF–backed Nota AI, a pioneer in AI model compression and optimization, has officially listed on the KOSDAQ market, marking a major milestone for South Korea’s deep tech sector. The company’s public debut reflects investor confidence in the growing global demand for lightweight, efficient AI systems that can operate on the edge rather than in the cloud.

From Startup to Public Company: The NAVER Connection

Founded in 2015, Nota AI was an early bet for NAVER D2SF, the corporate venture capital arm of tech giant NAVER. D2SF’s backing positioned Nota AI to scale its innovations in AI model optimization—a field that’s quickly becoming mission-critical as enterprises wrestle with the spiraling costs of large AI models.

Nota’s proprietary platform, NetsPresso®, enables developers to compress and optimize AI models without sacrificing accuracy or performance. This technology is central to what’s now being termed “AI lightweighting”—a process that trims resource-hungry AI models so they can run efficiently on smaller devices and embedded systems.

As enterprises push AI deeper into physical systems like autonomous vehicles, drones, and robotics, Nota’s edge-oriented approach is attracting increasing attention. Its partnerships with NVIDIA, Samsung Electronics, Qualcomm, Arm, and Sony underscore the strategic importance of this space.

The Power of Physical AI

In a market dominated by cloud-based AI infrastructure, Nota AI’s edge-first strategy sets it apart. Its optimization technologies directly tackle one of AI’s biggest challenges: energy and compute efficiency. This is especially vital for “Physical AI” applications, where latency, cost, and real-time decision-making define success.

In recognition of its technical edge, CB Insights recently named Nota AI among the “2025 Global Innovative AI Startups 100.” The company’s flagship video intelligence solution, Nota Vision Agent (NVA), extends its AI capabilities to real-world monitoring systems. Using a Vision-Language Model (VLM), NVA applies generative AI to analyze complex video streams directly on-device—boosting privacy, speed, and reliability.

Post-IPO Growth and Global Strategy

Following its KOSDAQ listing, Nota AI plans to double down on R&D and expand into new high-demand sectors. The company is eyeing key markets in the United States, Europe, and the Middle East, targeting global semiconductor firms and device manufacturers that are integrating AI at the hardware level.

Nota also sees significant opportunity in defense, aerospace, and industrial automation, where edge AI can deliver mission-critical intelligence without reliance on cloud connectivity. Strategic collaborations with embedded technology leaders are expected to accelerate this expansion.

Financially, Nota AI is showing impressive momentum. Annual revenue jumped from $2.52 million in 2023 to $5.89 million in 2024, with projections reaching $10.17 million by 2025. The company aims to achieve profitability by 2027, a target that seems plausible given its global client base, which includes Fortune Global 500 enterprises and the Dubai Roads and Transport Authority (RTA).

Building an “AI Everywhere” Future

Nota AI’s CEO, Myungsu Chae, views the IPO as more than a capital event—it’s a statement of intent.

“This IPO is a crucial strategic decision that goes beyond mere capital procurement,” said Chae. “It’s an opportunity to earn the trust of the global market and establish a robust foundation for exponential future growth.”

Chae emphasized that Nota AI’s long-term vision—“AI Everywhere”—focuses on enabling intelligent systems to operate seamlessly across devices, networks, and industries. By bridging the gap between high-performance AI and real-world deployment constraints, the company is positioning itself at the heart of the next era of AI adoption.

A Benchmark for South Korea’s AI Ecosystem

Nota AI’s successful listing also signals the maturity of South Korea’s AI innovation ecosystem. With strong backing from NAVER and collaboration with global tech leaders, the company exemplifies how homegrown startups can compete in a market long dominated by U.S. and Chinese players.

As AI becomes more embedded in everyday devices—from smart cameras to autonomous vehicles—model efficiency will be the new currency of innovation. Nota AI’s breakthrough in model compression places it in a sweet spot to lead that transformation.

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In a major step toward digital transformation in life sciences, Anthill has introduced Anthill Cloud™, a next-generation content and engagement platform designed for the Pharma, MedTech, and Biotech industries. The launch marks a bold move to unify content creation, governance, and omnichannel activation—three pain points that have long slowed innovation in healthcare communications.

A Unified Ecosystem for Modern Pharma

Anthill Cloud merges AI, modular content, and personalized engagement in one connected ecosystem. Built for speed, scalability, and compliance, it enables commercial and medical teams to streamline workflows without compromising regulatory standards.

“With Anthill Cloud, commercial and medical teams no longer need to choose between agility and compliance,” said Rasmus Kalms, Chief Product Officer at Anthill. “We’ve created a new content excellence ecosystem that redefines how pharma companies approach their omnichannel strategy.”

At its core, Anthill Cloud addresses the inefficiencies plaguing traditional pharma marketing—from global campaigns disconnected from local markets to costly content duplication and lengthy approval cycles.

Inside Anthill Cloud: Three Core Tools

The platform is powered by three specialized tools that work in harmony:

• Arcane™ – Anthill’s Generative AI engine built for pharma content discovery, reuse, and creation. It cuts production time, lowers costs, and eliminates redundant manual processes.

• Activator™ – A content authoring system using pre-approved templates and modular assets. Integrated with Veeva PromoMats and Veeva MedComms, it allows compliant, scalable content deployment.

• Amplify™ – A self-detailing solution that delivers personalized omnichannel experiences for healthcare professionals (HCPs), enhancing rep efficiency and engagement quality.

Together, these tools create an always-on ecosystem for compliant, data-driven content excellence.

Solving Pharma’s Content Bottleneck

Life sciences organizations are facing a digital content crisis. Product launches often outpace local adaptation needs, digital asset libraries grow chaotic, and regulatory approvals delay time-to-market. Anthill Cloud tackles these pain points through:

• Scalable AI-driven content creation with built-in compliance.

• Automated modular authoring that ensures discoverability and efficiency.

• Personalized HCP engagement journeys informed by real-time insights.

• Integration with Veeva and other DAM systems for seamless governance.

This integrated approach not only accelerates content delivery but also ensures every message reaches the right professional with precision and context.

Industry Context: Digital Maturity Meets AI Innovation

As the pharmaceutical sector accelerates its digital maturity, AI-enabled platforms like Anthill Cloud are becoming critical infrastructure. Competitors such as Veeva and IQVIA have introduced automation tools, but Anthill’s modular and connected ecosystem gives it a distinctive edge—offering full lifecycle visibility from content creation to HCP interaction.

By fusing Generative AI with regulatory discipline, Anthill positions itself at the intersection of innovation and compliance—a rare balance in a tightly regulated space.

The Road Ahead

Anthill will showcase Anthill Cloud at the Veeva Commercial Summit Europe in Madrid, where attendees can experience live demos and consult with Anthill experts about transforming their content operations.

For life sciences marketers, the message is clear: agility and compliance are no longer at odds. Anthill Cloud promises to turn content complexity into competitive advantage—one modular asset at a time.

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ArisGlobal, an AI-first technology leader in life sciences and creator of the LifeSphere® platform, has introduced NavaX™ Agents, a groundbreaking evolution in its AI strategy. The launch brings agentic intelligence—AI systems capable of reasoning, acting, and collaborating autonomously—to the LifeSphere Unify ecosystem.

This new suite marks a pivotal step in ArisGlobal’s mission to infuse intelligent automation across the life sciences product lifecycle, bridging advanced AI with domain-specific expertise.

The Rise of Agentic AI in Life Sciences

At the core of this release is the NavaX Super Agent, designed as an intelligent orchestration layer. It coordinates multiple specialized AI agents, each handling narrow but complex tasks, to achieve broader, multi-step goals without manual oversight.

ArisGlobal’s NavaX Agents are domain-trained digital entities built to think, learn, and adapt within the LifeSphere Unify environment. Unlike traditional AI models that rely on static rules, NavaX Agents leverage contextual reasoning and continuous learning, ensuring every action is informed by human input and organizational intelligence.

“The introduction of NavaX Agents Suite marks a defining moment in our leadership of agentic AI for life sciences,” said Jason Bryant, SVP of Product Management – AI at ArisGlobal. “We’re delivering systems that think, act, and evolve alongside users, driving measurable ROI through efficiency, quality, and actionable insight.”

MedDRA Coding Agent: The First Step Toward Intelligent Autonomy

The first of the NavaX series, the MedDRA Coding Agent, revolutionizes medical coding workflows. It mimics human-level judgment while maintaining full auditability and transparency—a critical requirement in regulated industries.

By applying context-aware autonomy, this agent eliminates the inefficiencies of rule-based systems and accelerates coding decisions with unmatched precision. The innovation recently earned Frost & Sullivan’s 2025 Global New Product Innovation Award, solidifying ArisGlobal’s leadership in operational AI for life sciences.

Building the Future of Connected Intelligence

Following the success of the MedDRA Coding Agent, ArisGlobal is expanding the NavaX Agent Suite to encompass broader functions across the product lifecycle. Upcoming additions include:

• Signal Detection and Assessment Agents to enhance pharmacovigilance and risk management.

• Regulatory Intelligence Agents for faster, insight-driven compliance.

• Distribution and Quality Agents that streamline global operations.

All NavaX Agents will integrate seamlessly with LifeSphere Unify, connecting Safety, Regulatory, Quality, and Medical Affairs into one intelligent ecosystem.

“Our NavaX Agent universe will seamlessly connect every domain across the product lifecycle,” said Aman Wasan, CEO at ArisGlobal. “Unlike third-party AI tools, NavaX Agents are native collaborators designed to enhance LifeSphere’s core capabilities—driving speed, quality, and deeper insight.”

A Collaborative Path Forward

ArisGlobal is collaborating with top pharmaceutical companies to refine and expand NavaX Agents using the latest large language model (LLM) and reasoning technologies. This co-development approach ensures each agent aligns with real-world challenges in regulatory science, safety monitoring, and medical operations.

By embedding responsible AI principles into every layer of LifeSphere Unify, ArisGlobal aims to help life sciences organizations achieve faster insights, higher compliance, and ultimately, bring safer therapies to patients more efficiently.

With NavaX Agents, ArisGlobal is not just building tools—it’s defining a new AI paradigm for life sciences, one where automation is not just intelligent but also trustworthy and domain-aware.

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