News

Guideline Expands Ad Intelligence Suite with $20 Billion in New Advertising Data

Guideline has expanded the data foundation of its Ad Intelligence Suite by adding more than $20 billion in advertising spend and pricing data through several new data partnerships. The enhancement increases the platform's visibility across agencies, publishers, advertisers, and digital media channels, providing brands and media buyers with more comprehensive benchmarks for campaign planning...

marketing 28 Jul 2026

OLX Report Shows Europe's EV Demand Rising as Chinese Brands Gain Market Share

Europe's electric vehicle market continues to build momentum, with consumer demand maintaining strong year-over-year growth despite signs that the industry's rapid expansion is entering a more stable phase. According to a new report from OLX Group, demand for EVs remains robust across several European markets, while Chinese automotive manufacturers are steadily increasing their share of the...

marketing 28 Jul 2026

CoBALT Brings AI Business Engagement Platform REALIZER to U.S. Market

CoBALT has entered the U.S. market with its AI-powered business engagement platform, REALIZER, through a strategic partnership with the Korean American Chamber of Commerce of Washington State (KACCWA). The platform will debut as the official AI business engagement solution for WABA Korea Expo 2026, where it aims to help exhibitors automate relationship management, accelerate post-event...

marketing 28 Jul 2026

P.F. Chang's Creates Marketing Communications Division, Promotes Patrick Benson to Director

P.F. Chang's has promoted Patrick Benson to Director of Marketing Communications while establishing a dedicated Marketing Communications department, signaling a broader shift toward integrated brand storytelling, influencer marketing, and digital engagement. The move reflects how restaurant brands are increasingly investing in unified marketing organizations that combine public relations, social...

marketing 28 Jul 2026

FORM Adds AI POSM Recognition to GoSpotCheck for Real-Time Retail Execution

FORM has expanded its GoSpotCheck retail execution platform with a new AI-powered point-of-sale materials (POSM) recognition capability designed to help consumer packaged goods (CPG) brands and retailers monitor in-store marketing execution in real time. The enhancement automatically identifies promotional materials, verifies display compliance, and extracts campaign and pricing data from store...

marketing 28 Jul 2026

Theo Ai Appoints Former Bristol Myers Squibb GC Sandra Leung to Board to Advance Enterprise Legal AI Strategy

Theo Ai, a provider of AI-powered litigation defense intelligence software, has appointed Sandra Leung, former Executive Vice President and General Counsel of Bristol Myers Squibb, to its Board of Directors as the company expands its enterprise legal technology strategy. Leung previously served on Theo Ai's General Counsel Advisory Board, where she advised the company on litigation risk...

digital transformation 28 Jul 2026

Unisport Appoints Denise Karkos as Global CMO to Accelerate International Marketing Strategy

Unisport has appointed veteran marketing executive Denise Karkos as its Global Chief Marketing Officer, signaling a renewed focus on strengthening its global brand strategy, customer engagement, and international expansion. The leadership move brings decades of enterprise marketing and eCommerce experience to the soccer retailer as it scales its digital presence, omnichannel customer experience...

marketing 28 Jul 2026

Kogan Boosts Ecommerce Approval Rates Above 98% With Riskified AI

Riskified, a provider of e-commerce fraud and risk intelligence solutions, has announced the results of its partnership with Kogan.com, one of Australia's largest online retailers, demonstrating how artificial intelligence is reshaping fraud prevention and customer approval strategies for enterprise e-commerce businesses. According to the companies, Kogan achieved approval rates exceeding 98%...

customer experience management 27 Jul 2026