LinkedIn content creators just got a major boost.

Global social media management platform Metricool today rolled out LinkedIn Analytics for personal profiles, tapping into the newly released Member Post Analytics API from LinkedIn. This marks a big step toward democratizing data for professionals, freelancers, and solopreneurs looking to turn their personal presence into measurable brand equity.

Until now, tracking post performance on personal LinkedIn profiles required either guesswork or scattered insights. With this integration, Metricool users can now access in-depth analytics—impressions, video views, engagement metrics, follower trends—all within a single dashboard.

Personal Branding, Meet Real Data

LinkedIn has seen record-breaking engagement over the past year, fueled by the rise of creator-style content, industry storytelling, and a shift toward authentic thought leadership. The platform is no longer just for résumés—it’s where B2B influence is built.

Yet, while company pages have had access to analytics for years, individual professionals have been mostly left out of the data loop.

“This launch reflects our commitment to empowering professionals and creators to grow smarter and faster,” said Juan Pablo Tejela, CEO and co-founder of Metricool. “Now, anyone can make data-driven decisions about their LinkedIn strategy—without spreadsheets or guesswork.”

What You Can Track

Starting today, Metricool users can access LinkedIn personal profile analytics via their existing dashboard. Key features include:

• Follower Trends: View follower count growth over time, segmented by custom date ranges.

• Post Performance: Drill down into impressions, reach, reactions, comments, and reposts for each post.

• Video Metrics: Track total watch time, views, and unique viewers—essential for video-heavy strategies.

• Content Strategy Optimization: Aggregate content metrics to understand what formats and topics perform best.

This data helps users identify high-performing posts, experiment with timing, test new content formats, and optimize for engagement and reach—all within their existing social media workflow.

Not Just for Creators—Agencies Win Too

While the integration is a big win for individual users, social media managers and agencies handling multiple client profiles stand to gain even more. Previously, managing multiple LinkedIn personal accounts meant relying on screenshots and manual exports. With Metricool's unified dashboard, agencies can now offer professional-level reporting for personal profiles, not just company pages.

The integration also dovetails with LinkedIn’s broader push into creator support, including new post formats, video tools, and engagement features. Sam Corrao Clanon, LinkedIn’s Director of Product, noted the importance of the move: “Our new APIs give members direct access to insights that help them grow their networks, reach, and influence.”

The Bigger Picture: Social Analytics Is Getting Personal

This update signals a broader shift in the social media management landscape: as professional creators blur the line between personal and brand voice, analytics tools must evolve to keep up.

Platforms like Metricool, Buffer, and Hootsuite have traditionally focused on brand accounts. But in 2024 and beyond, the individual is the brand, and platforms that enable those individuals to scale—data in hand—will lead the next wave.

To help users get started, Metricool is hosting a free live webinar on July 8 via its YouTube channel. The session will showcase the new LinkedIn analytics features, demo workflows, and offer best practices for leveraging personal insights for growth.

Creators, consultants, and social media managers now have real LinkedIn performance data at their fingertips—finally. Whether you're building your voice, landing clients, or running multi-profile campaigns, Metricool’s integration turns guesswork into growth.

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