News
Marketbridge and Meltwater Partner to Bring AI-Powered GTM Intelligence to B2B Marketing
Marketbridge and Meltwater have announced a strategic partnership aimed at helping B2B organizations adapt to the rapidly evolving AI-driven buying journey. By combining first-party go-to-market (GTM) data with third-party brand and narrative intelligence, the collaboration seeks to provide marketing, communications, and revenue teams with deeper insights into how brands are discovered...
marketing 29 Jul 2026
Futuri Launches AI Content Automation Platform to Help Newsrooms Scale Publishing
AI-powered media technology company Futuri has unveiled Futuri Content Automation, a production platform designed to help broadcasters and digital publishers automate content creation across web, video, social media, podcasts, and OTT channels. The platform promises to reduce production time by as much as 80%, increase digital content output by 300%, and lower annual content production costs by...
marketing 29 Jul 2026
Liaison Expands Higher Education ABM Strategy with ZoomInfo's AI GTM Platform
Liaison, a provider of enrollment and admissions technology for higher education institutions, has transformed its go-to-market strategy by adopting an account-based marketing (ABM) approach powered by ZoomInfo's AI-driven GTM platform. Rather than targeting individual decision-makers, the company is now engaging entire institutional buying groups, reflecting a broader shift toward data-driven...
marketing 29 Jul 2026
Firmable Launches AI-Native MCP to Bring Verified B2B Sales Data Into ChatGPT and Claude
Firmable has introduced a new Model Context Protocol (MCP) server that enables sales teams to access verified B2B company and contact data directly from AI assistants such as ChatGPT, Claude, Codex, and Cursor. The launch of Firmable Connect marks the company's latest move to simplify go-to-market (GTM) workflows by combining AI-native data infrastructure, CRM integrations, APIs, and automation...
marketing 29 Jul 2026
Always Best Care Appoints Rachel Vaughn as CMO to Modernize Franchise Marketing Strategy
Always Best Care Senior Services has appointed marketing executive Rachel Vaughn as its new Chief Marketing Officer (CMO), signaling a renewed focus on franchise marketing, brand modernization, and marketing technology. The leadership appointment comes as the senior care franchise expands its national footprint and invests in digital marketing capabilities designed to help franchisees improve...
machine learning 29 Jul 2026
Orange 142 Case Study Shows How Culturally Tailored Performance Marketing Increased Engagement for Tucson Festival of Books
Orange 142, the digital marketing agency owned by Direct Digital Holdings, has released a case study detailing how a culturally focused performance marketing campaign helped the Tucson Festival of Books broaden audience engagement, improve community outreach, and generate measurable digital results. The campaign demonstrates how localized messaging, audience segmentation, and full-funnel...
marketing 29 Jul 2026
CookieYes Becomes Cloudways' Exclusive Consent Management Partner for WordPress
As global privacy regulations become more stringent, consent management is increasingly moving from a compliance afterthought to a core component of website deployment. CookieYes has announced an exclusive partnership with Cloudways, integrating its consent management platform directly into the managed cloud hosting provider's ecosystem to simplify privacy compliance for WordPress websites. The...
marketing 29 Jul 2026
Odditt and Optimove Partner to Deliver AI-Powered Personalized Betting Content for Sportsbooks
As competition intensifies across the global sports betting market, operators are looking beyond promotional offers to create more relevant customer experiences. A new partnership between Odditt, a sports betting content platform, and Optimove, a player engagement and CRM marketing platform for iGaming operators, reflects this shift toward AI-driven personalization that extends beyond audience...
customer engagement 29 Jul 2026
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