Everflow, the partner marketing platform used by brands and agencies worldwide, has taken a strategic step to shape the future of performance marketing. The company announced that it led the latest funding round for Inflektion, a fast-emerging performance marketing technology firm known for rethinking how advertisers activate and scale partnerships. CTR Capital joined as the second-largest investor.

The move builds on Everflow’s momentum following recent technology alliances with CatStats, LUUP, and Engage & Monetize. Together, these partnerships point to a clear theme: automation and augmentation are no longer future-facing concepts—they are becoming the backbone of modern performance marketing.

With this funding, Inflektion plans to accelerate its next wave of AI innovations, expanding on its award-winning Real-Time Funnel Personalization technology. The system aligns brand creative with each influencer’s content, audience behavior, and contextual interests—automatically and at scale.

Real-Time Funnel Personalization: A New Standard for Performance Marketing

Inflektion’s platform addresses a long-standing problem in partnership marketing: the disconnect between influencer content and landing page messaging. When a visitor clicks through but lands on generic creative, conversion opportunities evaporate.

Inflektion’s solution uses social listening data and behavioral signals to personalize landing pages and creative assets for each partner type—whether that’s a creator, podcaster, affiliate, B2B partner, or referral source. Brands can deploy personalization across their entire partner ecosystem with a single click.

The company breaks down the benefits across four core metrics:

AI-Powered Optimization

Proprietary AI adapts every step of the funnel in real time. Creative alignment, audience targeting, and conversion journeys update automatically, replacing days of manual setup with instant optimization.

Conversion Rate Lifts Up to 200%

Brands are seeing dramatic gains as landing pages match each visitor’s intent. This alignment eliminates message mismatch and creates a smoother, higher-intent path from click to conversion.

Mass Scalability

Because personalization is fully automated, brands can scale campaigns across thousands of partners without customizing each touchpoint manually.

Audience Intelligence

Social listening pinpoints user interests based on follow behavior, optimizing funnel relevance by connecting visitors with the most resonant creative.

A Shared Mission: Reducing Friction in Performance Marketing

“Inflektion was founded to remove the friction that slows growth in performance marketing and make the channel truly scalable,” said Haafiz Dossa, CEO of Inflektion. He noted that Everflow’s involvement will help bring a new generation of solutions to market. For brands looking to understand audiences more deeply and activate high-intent partnerships, Real-Time Funnel Personalization could prove transformative.

Everflow sees the investment as part of a bigger vision. By integrating Inflektion’s automation with Everflow’s analytics, tracking, and Marketplace of direct partner opportunities, both companies aim to create a more transparent and intelligent ecosystem.

“Our investment in Inflektion represents more than just capital—it’s a shared vision to keep pushing the industry forward,” said Sam Darawish, CEO and Co-Founder of Everflow. “Together, we’re giving brands the tools to combine advanced tracking, automation, and audience intelligence in ways that reshape how partnerships drive growth.”

Automation That Frees Marketers to Focus on Relationships

Both companies are aligned on one core belief: automation should enhance—not replace—the human side of partnership marketing. Inflektion’s long-term product vision is ambitious: double conversions while cutting manual workload by 90%. For affiliate managers and partner teams buried in repetitive tasks, that could redefine day-to-day operations.

With AI reducing operational friction, managers can focus on strategic work—building partner relationships, exploring new acquisition channels, and refining program vision. In an era where partnership marketing is increasingly data-driven, freeing up human expertise could be the competitive edge brands need.

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