News

Quad Launches Direct Agency to Expand Data-Driven Direct Marketing Services

As marketers rethink the balance between digital advertising and physical customer engagement, direct marketing is making a notable comeback. Quad has introduced Direct, a Quad Agency, a new full-service marketing agency designed to help brands unify audience intelligence, creative validation, production, and campaign measurement as businesses increasingly invest in personalized direct mail and...

marketing 6 Aug 2026

GIGR Launches Playad Autopilot to Automate AI-Driven Performance Marketing

As digital advertising grows more complex and AI reshapes campaign management, marketers are increasingly seeking platforms that automate more than just content creation. GIGR, a San Francisco-based AI startup, has introduced Playad Autopilot, a multi-agent artificial intelligence platform designed to automate the entire performance marketing workflow—from competitive research and creative...

marketing 6 Aug 2026

Plume Creates Chief Customer and Marketing Officer Role, Appoints Rebecca Stone to Lead Global ISP Customer Strategy

As artificial intelligence reshapes customer expectations across the broadband industry, technology providers are placing greater emphasis on customer experience as a competitive differentiator. Plume has responded by creating a new executive role that unifies marketing and customer success, appointing Rebecca Stone as its first Chief Customer and Marketing Officer (CCMO) to oversee the entire...

marketing 6 Aug 2026

OneTouchPoint Featured in Forrester's B2B Partner Marketing Automation Platforms Landscape Q3 2026

As enterprise organizations expand partner ecosystems and distributed marketing operations, maintaining brand consistency while enabling localized execution has become a growing challenge. Against this backdrop, OneTouchPoint has been included in Forrester's The Partner Marketing Automation Platforms for B2B Landscape, Q3 2026, highlighting the company's presence in the evolving Partner Marketing...

marketing 6 Aug 2026

Forrester Names Fortinet APAC Winner of Inaugural B2B Marketing AI Impact Award

Artificial intelligence is increasingly shifting from experimental marketing initiatives to core business operations, and industry recognition is beginning to reflect that transition. At its AI Forum Singapore, Forrester announced Fortinet as the Asia Pacific winner of its inaugural B2B Marketing AI Impact Award, recognizing the cybersecurity company's enterprise-wide use of AI to improve...

marketing 6 Aug 2026

The Daily Crave Expands West Coast Retail Footprint With TruLife Distribution

As competition intensifies across the U.S. consumer packaged goods (CPG) market, expanding from regional distribution to national retail shelves has become increasingly challenging for emerging brands. Against this backdrop, The Daily Crave's latest expansion across the West Coast illustrates how commercialization partners are playing a larger role in helping brands scale beyond product...

customer engagement 5 Aug 2026

ZoomInfo Faces Securities Fraud Lawsuit After AI-Driven Revenue Guidance Cut

ZoomInfo Technologies is under renewed investor scrutiny after a proposed securities fraud class action was filed in the U.S. District Court for the Western District of Washington, alleging the company made misleading statements regarding demand for its artificial intelligence-powered go-to-market platform. The lawsuit follows one of the company's steepest single-day market declines in recent...

marketing 5 Aug 2026

Lucihub Launchs AI Video Search Platform SmartHub for Enterprise Content Teams

Enterprise video libraries are expanding rapidly, but finding the right content often remains one of the biggest obstacles to efficient content production. Addressing this challenge, Lucihub has launched SmartHub, an AI-powered search capability that enables organizations to locate video assets through conversational queries rather than relying on filenames, folders, or manually assigned...

digital asset management 5 Aug 2026