Comviva Ushers in New Era with AI-Driven Leadership Shakeup

Comviva, a key player in digital transformation solutions for telecom and fintech, has appointed industry veteran Manish Agrawal as its new President and Chief Operating Officer (COO). The move signals a strategic push under its “Comviva 2.0” vision—focused on accelerating market growth, enhancing customer experience, and embedding AI and next-gen tech deep into its offerings.

Agrawal’s appointment comes at a pivotal moment as digital platforms battle for relevance in an AI-powered economy. He will now oversee all product units, charged with unifying Comviva’s diverse portfolio—spanning customer experience management, data monetization, and digital financial services—under a more agile and intelligent operational model.

“Manish brings transformative leadership and deep domain expertise that align with our vision for customer-centric, AI-first innovation,” said Rajesh Chandiramani, Managing Director at Comviva.

AI-First, SaaS-Ready: The New Comviva Playbook

Agrawal’s mandate is clear: pivot Comviva’s core platforms toward AI-first and SaaS-ready architectures that can scale across industries and geographies. With agentic AI and automation rapidly reshaping enterprise software, Comviva is doubling down on cross-functional synergy to keep pace with market demands and client expectations.

The leadership shakeup also points to an evolving product strategy—one that emphasizes platformization, interoperability, and speed to innovation. The goal? Create smarter, more adaptive customer experiences that go beyond traditional digital transformation frameworks.

Who Is Manish Agrawal?

With 30 years of cross-industry tech experience, Agrawal has spent the last two decades at Tech Mahindra, where he held roles in business leadership, engineering, M&A, and digital consulting. Most recently, as Global Practice Head – Telecom, he helped redefine Tech Mahindra’s telecom strategy with AI-driven and SaaS-native solutions.

His background in managing large-scale transformation deals and client relationships across telecom, BFSI, and manufacturing makes him a natural fit for Comviva’s ambitions.

“Joining Comviva at this inflection point is exciting,” said Agrawal. “We aim to scale faster, innovate deeper, and deliver world-class experiences using our advanced AI and SaaS tech stack.”

What This Means for the Market

This appointment aligns with broader trends in the MarTech and fintech sectors, where AI-native platforms, data monetization, and customer experience automation are rapidly becoming table stakes. As rivals double down on similar strategies—from Salesforce’s GPT-powered tools to Adobe’s AI-infused Experience Cloud—Comviva’s move ensures it won’t be left behind in the AI arms race.

In short, Comviva is not just betting on leadership—it’s betting on transformation.

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