Similarweb’s GenAI Toolkit Tracks Where You Show Up in Chatbots—And Whether It Drives Any Traffic

As AI chatbots begin reshaping the rules of digital discovery, Similarweb wants to help brands answer a new and pressing question: Are we showing up in AI-generated recommendations—and is it actually sending us traffic?

Enter the GenAI Intelligence Toolkit, Similarweb’s newest offering that tracks both AI Brand Visibility and AI Traffic, giving companies a clearer lens into how they’re represented across major generative AI platforms—and how that visibility translates into website visits, engagement, and revenue.

In short: visibility is good, but traffic is better. And with AI now driving more than 1.1 billion referral visits in June 2025 alone (a staggering 357% YoY increase, per Similarweb estimates), the stakes are rising fast.

AI Discovery Is the New Search—But Few Know What It’s Delivering

ChatGPT, Perplexity, Gemini, Copilot, and Grok are rapidly becoming the digital concierge for users researching products, services, and brands. But for marketers, these platforms have been a black box—until now.

With the GenAI Intelligence Toolkit, Similarweb makes it possible to:

• Connect visibility and traffic: Know not just if your brand appears in AI answers, but also whether it’s driving users to your site.

• Pinpoint sources of influence: Learn which media, review sites, or platforms are shaping AI responses—and favoring your competitors.

• Understand real user prompts: Unlike static keywords, AI queries reveal deeper intent, offering brands new clarity into what users really want.

• Benchmark performance: Compare AI-driven traffic to competitor pages and understand your share of visibility in specific queries or topics.

In other words, this isn’t just AI visibility—it’s visibility that converts.

Not Just Another Dashboard: Actionable Intelligence

What separates Similarweb’s toolkit from other AI visibility products is its ability to tie visibility to traffic—and offer contextual, actionable insights:

• Marketers can uncover prompt-level insights to refine content strategy and fill gaps before their competitors do.

• SEO teams can track brand mentions and adapt technical SEO to influence AI citations.

• Execs get boardroom-ready visuals to answer the now-frequent question: How much of our traffic is coming from AI?

“We get asked that exact question all the time,” says Jon Baldwin, Senior SEO Content Manager at pet care giant Rover. “Similarweb’s tool gives us compelling visuals for leadership and board-level reporting.”

Early Feedback from the Field

Digital leaders already testing the toolkit say it’s changing how they approach AI-driven marketing:

“It’s a game changer for brand discovery,” says Ben Newman, Insights Manager at agency Anything is Possible. “The prompts data alone is gold for understanding what matters to users before they land on a site.”

“We’re able to benchmark against competitors and evaluate how our content strategy translates into chatbot mentions,” adds Piotr Szpakiewicz of Displate.com. “It’s not just visibility—it’s strategic insight.”

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