Energize Marketing’s David Steifman Appointed to 2025 ECHO Awards Board of Governors

Championing Innovation in Data-Driven Marketing on a Global Stage

Energize Marketing® announced today that David Steifman, Co-Founder and Managing Partner, has been named to the 2025 ECHO Awards Board of Governors. The appointment places Steifman among a select group of global marketing leaders recognized for advancing the frontier of data-driven strategy and measurable creativity.

The International ECHO Awards, now entering their 95th year, stand as the industry’s longest-running recognition of data-powered marketing excellence. Established by the Direct Marketing Association, the awards have evolved into a global benchmark for effectiveness in data-inspired campaigns across verticals.

Steifman joins a distinguished board that includes top decision-makers from North America, Europe, Asia, and Africa—spanning agencies, enterprise brands, and marketing associations. His role will be instrumental in shaping the awards’ judging criteria, supporting international engagement, and leading initiatives such as the ECHO Winners Immersion and the upcoming live judging summit in New York City.

“It’s an honor to join the ECHO Board of Governors and collaborate with such an accomplished group of marketing leaders,” said Steifman. “As we navigate an increasingly AI-driven and performance-focused landscape, this is a meaningful opportunity to help champion innovation, strategy, and data at the highest level.”

Steifman brings to the table a deep background in B2B tech and cybersecurity marketing, offering a strategic lens into how AI is transforming buyer behavior, content orchestration, and outcome measurement. Under his leadership, Energize Marketing has positioned itself as a go-to demand generation partner for B2B tech and cybersecurity brands.

The company’s proprietary media portfolio—which includes TechChannels™, TechTalks™, TechResources™, TechEvents™, and TechStudio™—is powered by energizeDB®, an audience intelligence platform reaching over 25 million IT and B2B professionals globally. Through a blend of content, webinars, research, and lead generation, Energize delivers full-funnel solutions that align with today’s complex buyer journeys.

Steifman’s appointment signals not only personal recognition but also a broader shift toward performance-first, intelligence-driven marketing at the ECHO Awards and across the B2B ecosystem.

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