BlueConic Taps New Leadership to Fuel AI-First Personalization Push

BlueConic, the company behind the AI-powered Customer Growth Engine™ trusted by modern commerce brands, is doubling down on growth—with fresh leadership at the helm. The company has appointed Mihir Nanavati as General Manager of Product and Technology and Grace Bacon as Chief Marketing Officer, signaling a bold step forward as it expands its modular AI platform to meet the rising demand for hyper-personalized engagement.

The announcement reflects a larger strategic pivot across martech: as third-party cookies crumble and consumer expectations climb, the real edge lies in first-party data and AI-powered action. BlueConic isn’t just responding to that shift—it’s trying to lead it.

Big Hires, Bigger Ambitions
Nanavati joins with a résumé built for scale. Having led product and innovation at AdRoll, RollWorks, and Tradeshift, he’s no stranger to growing platforms that turn signals into revenue. At BlueConic, he’ll oversee engineering, strategy, and innovation—key pillars in accelerating platform evolution and delivering AI-driven actions in real time.

"With Mihir, we gain deep expertise in turning technology into growth outcomes," said CEO Melissa Murray Bailey.

Meanwhile, Grace Bacon steps in to lead global marketing at a critical time. With previous stints at high-growth SaaS and media companies like Showpad and Quartz, she brings the dual lens of brand building and demand generation. Her mission? Cement BlueConic as the go-to solution for commerce brands seeking AI-powered customer-led growth.

Bacon’s arrival is well-timed. More brands are leaning into first-party data strategies and need tools that move as fast as their customers do. BlueConic’s platform does just that—interpreting customer behavior instantly and triggering the next best action, without requiring manual workflows or data science bottlenecks.

From Signals to Scale
At its core, BlueConic is selling more than software—it’s selling transformation. As third-party data dries up and one-size-fits-all campaigns fall flat, BlueConic promises intelligent engagement that feels personal at scale. Their AI interprets real-time customer behavior and translates it into immediate actions, delivering smarter, faster outcomes throughout the lifecycle.

The new hires suggest BlueConic isn’t content to coast on existing momentum. It’s gearing up to define what growth looks like in a cookieless, AI-first era.

Zooming Out: Industry Implications
The leadership shake-up underscores how central AI has become to modern marketing—and how serious companies like BlueConic are about owning that space. While other CDPs and personalization platforms still rely on stitched-together solutions, BlueConic’s integrated Customer Growth Engine is positioning itself as the category-defining platform for commerce brands navigating disruption.

And with competition heating up—from legacy players retrofitting AI into old stacks to nimble startups promising light-speed automation—BlueConic’s investment in both product and marketing leadership could help it outpace the pack.

As AI moves from buzzword to backbone in martech, BlueConic is assembling a leadership team built for both innovation and execution. With Grace Bacon and Mihir Nanavati on board, the company looks ready to push personalization beyond buzz into real, scalable outcomes.

Get in touch with our MarTech Experts.