MSG Sports partners with Pellera Technologies as an official Rangers sponsor, powering the Centennial Exhibit and expanding in-arena brand presence.

Madison Square Garden Sports Corp. has secured a fresh technology partnership during a milestone season.
The company announced Pellera Technologies as an Official Partner of the New York Rangers.
The agreement aligns with the Rangers’ Centennial celebration.
It also reflects deeper ties between enterprise IT firms and premium sports properties.

At the center of the partnership sits the Rangers Centennial Exhibit.
Pellera Technologies becomes the Presenting Partner of the in-venue experience.
Located inside Madison Square Garden, the exhibit chronicles a century of team history.
It blends rare artifacts, iconic images, and defining moments.

The exhibit serves as one of the Rangers’ flagship Centennial initiatives.
It connects longtime fans with newer generations.
More importantly, it reinforces the franchise’s cultural relevance.
MSG Sports positions it as a cornerstone of the season.

Doug Jossem, EVP of Global Sports and Entertainment Partnerships at MSG Entertainment, emphasized the timing.
He described the Centennial season as a unifying moment.
Accordingly, the exhibit anchors several fan-facing programs.
Partnering with Pellera strengthens that effort.

For Pellera Technologies, the deal extends beyond symbolism.
The IT solutions provider gains high-visibility brand placement throughout the season.
That includes in-arena, broadcast, and digital exposure.
Each placement targets engaged, premium audiences.

During Rangers home games, Pellera will feature on a dedicated dasherboard.
Virtual blue line signage will appear on MSG Networks broadcasts.
Digitally enhanced dasherboard placements will run during national telecasts.
Altogether, the inventory ensures consistent brand recall.

Visibility extends well outside the rink.
Pellera will also appear on the 7th Avenue LED Marquee.
That sign reaches millions of pedestrians annually.
Few media assets offer comparable urban scale.

The partnership includes philanthropic alignment as well.
Pellera will serve as a Supporting Partner for Rangers Casino Night.
Proceeds benefit the Garden of Dreams Foundation.
This addition ties brand presence to community impact.

Greg Berard, CEO of Pellera Technologies, framed the partnership as values-driven.
He pointed to shared principles of teamwork, momentum, and excellence.
Those qualities mirror demands of both elite sports and enterprise IT.
The alignment strengthens narrative credibility.

Enterprise technology brands increasingly pursue sports partnerships.
Live sports deliver passionate, attentive audiences.
They also provide emotionally resonant storytelling platforms.
As a result, IT firms expand beyond traditional B2B channels.

The Rangers Centennial amplifies that opportunity.
Anniversary seasons draw elevated attention and media coverage.
Brands associating with legacy moments gain lasting impressions.
Pellera’s presenting role benefits from this halo.

MSG Sports continues to monetize experiential assets.
Exhibits, activations, and philanthropic events extend brand inventory beyond games.
This diversification attracts non-endemic partners.
Technology companies now feature prominently in that mix.

For fans, the partnership enhances the Centennial experience.
Corporate sponsorship remains largely behind the scenes.
The exhibit itself stays focused on storytelling and history.
Brand integration appears supportive rather than intrusive.

This balance remains crucial.
Sports audiences resist overt commercialization.
MSG’s approach emphasizes experience first.
Partners benefit when fans feel respected.

From a market perspective, the deal highlights convergence.
Technology, entertainment, and live experiences increasingly intersect.
Enterprise brands seek cultural relevance, not just leads.
Sports franchises deliver that relevance at scale.

Pellera’s presence across physical and digital surfaces reinforces modern sponsorship strategy.
Reach now spans in-arena fans, broadcast viewers, and passersby.
Consistency across environments drives stronger association.
That pattern reflects broader media fragmentation trends.

Meanwhile, MSG Sports solidifies its Centennial narrative.
Strategic partners lend credibility and resources.
They also help fund elevated fan programming.
That investment supports long-term brand equity.

Ultimately, the partnership represents a calculated alignment.
Both organizations emphasize excellence and performance.
Each benefits from association with the other’s audience.
That mutual value defines successful modern sponsorships.

As Centennial initiatives continue, fans can expect further activations.
MSG and Pellera hinted at additional programs.
Those details will likely emerge as the season unfolds.
For now, the exhibit sets the tone.