Sitecore®, a renowned leader in digital experience software, has named Dave O’Flanagan as CEO to spearhead the company's DXP (Digital Experience Platform) leadership and AI innovation. O’Flanagan, who previously served as interim CEO and CPO, brings a wealth of experience in product development and strategic vision to his new role, aiming to propel Sitecore's growth and transform customer value with AI-driven solutions.

Dave O’Flanagan's Background and Vision:
- As former CPO, O’Flanagan led Sitecore's transition to composable architecture and the introduction of SaaS DXP solutions, demonstrating his commitment to innovation and customer-centric strategies.
- With a founder and CEO background at Boxever, acquired by Sitecore in 2021, O’Flanagan brings entrepreneurial spirit and a deep understanding of customer needs to his leadership role.
- O’Flanagan’s "marketer-first" AI strategy aims to revolutionize content creation and personalized experiences, leveraging generative AI capabilities to empower marketers at every stage of the content lifecycle.

Generative AI Capabilities and Marketer-First Approach:
- Sitecore unveiled a suite of generative AI capabilities, including content recommendations, intelligent image sourcing, and automated workflows, designed to streamline content creation, collaboration, and delivery.
- AI Copilot, integrated within Sitecore's DXP portfolio, enhances ideation, content creation, collaboration, experience delivery, and personalization, offering marketers greater velocity, efficiency, and relevance across touchpoints.

Leadership and Board Changes:
- Roger Connolly is promoted to CPO, Danny Robinson appointed as CTO, and Rohinee Mohindroo named CDIO, reflecting Sitecore's commitment to content lifecycle innovation, AI development, and digital transformation.
- Sitecore bolsters its board with four new appointments, including Christian Shin Høegh Andersen, Maggie Buggie, Michael Ouissi, and Saleah Hassen Laher, to support the company's vision and growth trajectory.

Quotes from Stakeholders:
- Darren Roos, Chair of the Sitecore board, commends O’Flanagan's customer-first mindset, innovation focus, and leadership qualities, anticipating accelerated growth under his leadership.
- Dave O’Flanagan expresses enthusiasm for Sitecore's journey, emphasizing the company's dedication to redefining DXP potential and delivering exceptional experiences for clients worldwide.

Dave O’Flanagan's appointment as CEO marks a pivotal moment for Sitecore as it strives to drive DXP leadership and AI innovation. With a focus on customer value, innovation, and collaboration, Sitecore aims to empower marketers and revolutionize digital experiences across industries, setting a new standard for excellence in the digital experience software landscape.