Advertisers Can Leverage Standalone, Brand Safe Inventory in High Visibility Ad Environments, on Premium Publishers including Yahoo, Business Insider, The Associated Press and more

Taboola, a pioneer in recommendation technology, introduces Taboola Select, a groundbreaking offering tailored for large advertisers seeking to elevate their performance advertising efforts. By providing access to a curated selection of premium publishers, Taboola empowers brands to connect with millions of daily active users in a brand-safe environment, driving impactful campaigns and delivering measurable results.

1. Unlocking Premium Publisher Partnerships:
Taboola Select grants advertisers exclusive access to a curated subset of Taboola's most premium publishers, representing just 15 percent of the platform's inventory. Brands can leverage partnerships with esteemed publishers like Yahoo, Business Insider, and The Associated Press to enhance visibility and credibility, ensuring their ads are surrounded by trusted editorial content.

2. Diverse Placement Opportunities:
Advertisers utilizing Taboola Select gain access to standalone placements across various sections of premium publisher sites, including homepages, mid-article sections, and a new position called Featured Placements. This diversity in placement options enables brands to maximize exposure and engage with their target audience effectively.

3. Harnessing Advanced AI Technology:
Taboola Select leverages Taboola's advanced AI capabilities, including the highly effective Maximize Conversions bidding technology. By incorporating CPC buying and AI-driven optimization, brands can achieve significant reductions in CPAs, enhancing campaign performance and delivering exceptional ROI.

4. Ensuring Brand Safety and Effectiveness:
With Taboola Select, advertisers benefit from brand-safe environments curated through direct relationships with reputable publishers. By aligning ads with trusted editorial content, brands can instill confidence in consumers while driving meaningful engagement and conversion.

Taboola Select represents a paradigm shift in performance advertising, offering large advertisers unparalleled access to premium publisher partnerships and advanced AI technology. By combining brand safety, visibility, and innovative placement options, Taboola empowers brands to navigate the evolving digital landscape with confidence, driving results and fostering lasting connections with consumers. Embrace Taboola Select and embark on a journey to elevate your performance advertising strategies to new heights.