Veritonic, renowned for its comprehensive audio analytics platform, introduces a groundbreaking enhancement: Cross-Podcast Listenership Measurement. This pioneering offering revolutionizes podcast analytics, providing brands and advertisers with unparalleled insights into their audience engagement across the digital soundscape.

1. Meeting the Demands of a Flourishing Podcasting Landscape:

   • As podcasting continues to thrive, the need for comprehensive analytics becomes increasingly crucial for informing omni-channel marketing strategies.
   • Veritonic's enhancement addresses this need by offering accurate and granular measurement of cross-podcast listenership, providing invaluable insights for brands and advertisers.

2. Unprecedented Insights into Listener Behavior:

   • Veritonic's cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across diverse podcasts and platforms.
   • Users gain insights into where their unique audiences are listening and identify cross-listenership overlap, optimizing advertising strategies and maximizing campaign ROI.

3. Endorsement from Industry Leaders:

   • Brian Benedik, Chief Revenue Officer at Audacy, praises Veritonic's innovation, emphasizing its impact on campaign performance and targeting strategies in the dynamic audio advertising landscape.

4. CEO's Vision:

   • Scott Simonelli, CEO and Co-Founder of Veritonic, highlights the significance of cross-podcast listenership measurement as a major advancement in podcast analytics.
   • By offering a holistic view of listenership patterns, Veritonic empowers brands to make data-driven decisions, maximizing the reach and impact of audio advertising investments.

Veritonic's introduction of Cross-Podcast Listenership Measurement marks a significant milestone in podcast analytics, providing brands and advertisers with unprecedented insights into audience engagement. With the ability to track and analyze cross-listenership patterns, Veritonic enables data-driven decisions that optimize advertising strategies and drive success in the dynamic realm of audio advertising.

Videotel Digital, a renowned leader in digital signage solutions, is thrilled to announce its partnership with Audfly, a pioneer in directional audio technology

Videotel Digital, a leading provider of digital signage solutions, joins forces with Audfly, a trailblazer in directional audio technology, to redefine audiovisual experiences. This strategic partnership integrates Audfly's innovative directional audio speakers with Videotel Digital's renowned digital signage players, setting a new standard for immersive engagement.

1. Innovative Directional Audio Technology:

   • Audfly's acquisition of patents and technology from HyperSound establishes them as leaders in directional audio technology.
   • Integration of Audfly's state-of-the-art directional audio speakers with Videotel Digital's digital signage players enhances audiovisual experiences, creating unforgettable moments for audiences.

2. Comprehensive Support and Maintenance Services:

   • Videotel Digital becomes an authorized service center for Audfly, offering comprehensive support and maintenance services for a subset of Audfly's product line.
   • Customers benefit from access to Audfly's diverse range of products, including wall-mounted, ceiling-mounted, and glass-mounted directional audio solutions.

3. Success at Consumer Electronics Show (CES):

   • The partnership between Videotel Digital and Audfly was formalized at the recent Consumer Electronics Show (CES), where both companies showcased their latest innovations.
   • Audfly's groundbreaking "Glass technology" captivated audiences, laying the foundation for the successful collaboration between the two industry leaders.

4. Commitment to Quality and Reliability:

   • Videotel Digital's bestseller, VidBeam, boasts an exceptionally low failure rate, reflecting the reliability of Audfly's products.
   • The partnership underscores Videotel Digital's commitment to quality and customer satisfaction, ensuring unparalleled performance and peace of mind for customers.

Videotel Digital's partnership with Audfly heralds a new era in audiovisual experiences, combining cutting-edge directional audio technology with industry-leading digital signage solutions. With seamless integration and a commitment to quality, this collaboration promises to deliver immersive digital experiences that captivate audiences and set new standards in engagement.

Uniform, a leader in innovative digital solutions, introduces a series of powerful enhancements to its digital experience platform. These features address core challenges faced by digital teams, setting a new standard in digital content and experience management.

1. Shift from Content Operations to Experience Operations:

   • Uniform's enhanced capabilities enable a shift from traditional content operations to a modern, comprehensive experience operations approach.
   • Digital teams can seamlessly plan and execute complex content launches and campaigns without dependency on technical resources, ensuring flawless experiences.

2. Key Features of Enhanced Visual Workspace:

   • Releases: Digital teams can visually build and preview future experiences, bundle changes, and publish en masse for flawless campaign launches.
   • Pre-assembled Components (Patterns): Marketers can configure preset parts of pages, drastically reducing time to create landing pages or digital experiences.
   • Advanced Experience Localization: Superior localization features allow content and design adaptation to meet regional preferences, ensuring every experience feels local.
   • Unified Content Entry: Content from multiple sources can be visually represented and placed into digital experiences seamlessly.

3. Empowering Marketers:

   • These innovations streamline workflows, empowering marketers to take control of content and campaign creation processes independently.
   • Marketers can build advanced experiences without heavy reliance on developer resources, fostering creativity and efficiency.

4. CEO's Perspective:

   • Lars Petersen, CEO and co-founder of Uniform, emphasizes the significance of these capabilities in empowering digital teams.
   • The enhancements represent a pivotal evolution towards experience operations, enabling digital teams to work more efficiently and creatively.

Uniform's latest enhancements mark a significant leap forward in digital content and experience management. By empowering marketers with streamlined workflows, flawless campaign launches, and personalized experiences, Uniform redefines the landscape of digital operations and sets a new standard for digital experience platforms.

Merkle, dentsu's leading CXM company, commemorates 20 years of partnership with Salesforce, showcasing a legacy of innovation and customer-centricity in the digital realm.

1. Pioneering Salesforce Partnership:

   • With over 3,000 Salesforce certified employees and 8,900 certifications, Merkle stands as a premier agency partner and one of the largest Salesforce Commerce Cloud partners globally.
   • Merkle's organic growth and strategic acquisitions have bolstered its Salesforce practice, enhancing capabilities and expanding geographical reach.

2. Commitment to Future Acceleration:

   • Michel Mayor, SVP, global Salesforce practice leader at Merkle, reaffirms the company's commitment to amplifying its global Salesforce practice through continuous investment.
   • Merkle's industry experts actively contribute to nine Salesforce Partner Advisory Boards, shaping the future of Salesforce programs, products, and industry solutions.

3. Innovative Solutions and Integrations:

   • In 2023, Merkle introduced a global accelerator for Salesforce Commerce Cloud and integrated Merkle GenCX with Salesforce Einstein, harnessing the power of generative AI to drive insights and recommendations.
   • Merkle's proprietary identity resolution solution, Merkury, is now available on Salesforce AppExchange, enabling brands to leverage actionable insights from enterprise data sets for marketing and commerce use cases.

4. Customer Experience Innovation at Salesforce Connections:

   • Merkle will host two sessions at Salesforce Connections, showcasing customer experience innovation:
     • "How a B2C Mindset + B2B Tech Creates Customer Centricity"
     • "Skincare for All: Global Access, Local Touch"

Merkle's two-decade collaboration with Salesforce exemplifies a commitment to driving customer-centric experiences and innovation in the digital landscape. With a focus on continuous enhancement and industry leadership, Merkle continues to redefine customer experience management, delivering value to leading brands globally.

The spread of misinformation, financial losses, and damaged reputations are among the critical concerns projected to escalate due to the proliferation of deepfakes and the advancement of generative AI tools.

Pindrop, a leader in voice authentication and fraud detection, releases its 2024 Voice Intelligence and Security Report, shedding light on escalating deepfake threats. Concurrently, Pindrop introduces the revolutionary Pulse Deepfake Warranty, reinforcing its dedication to safeguarding customers from synthetic voice fraud.

1. Key Findings from the Voice Intelligence and Security Report:

   • Contact center fraud has surged by 60% in the last two years, reaching unprecedented levels.
   • Deepfake attacks, including synthetic voice clones, pose a $5 billion fraud risk to U.S. contact centers, leveraging advanced AI for sophisticated fraud tactics.
   • Industry-specific insights reveal heightened concerns in sectors like banking and financial services, necessitating innovative fraud prevention measures.

2. Introduction of Pulse Deepfake Warranty:

   • The Pulse Deepfake Warranty underscores Pindrop's confidence in its technology, offering reimbursement for undetected synthetic voice fraud events.
   • Available at no additional cost with a standard three-year subscription to Pindrop Pulse technology, the warranty ensures enhanced trust and continuous improvement.
   • Pindrop's deepfake detection technology boasts a 99% detection rate with minimal false positives, instilling confidence in customers' security measures.

3. Chief Perspectives:

   • Vijay Balasubramaniyan, Pindrop Co-Founder & CEO, emphasizes the transformative impact of AI on deepfake proliferation and underscores the importance of combating such threats.
   • Rahul Sood, Pindrop's Chief Product Officer, highlights the efficacy of Pindrop's technology and the assurance provided by the Pulse Deepfake Warranty.

4. Industry Impact and Recent Milestones:

   • Pindrop's initiatives, including the launch of Pindrop Pulse, have been instrumental in identifying and mitigating deepfake attacks, exemplified by its role in addressing the recent President Biden robocall attack.
   • These advancements underscore Pindrop's commitment to innovation and customer security in the face of evolving fraud tactics.

With the release of its 2024 Voice Intelligence and Security Report and the introduction of the Pulse Deepfake Warranty, Pindrop reaffirms its leadership in combating deepfake threats and ensuring voice integrity. By offering comprehensive insights and innovative security measures, Pindrop continues to empower organizations to navigate the evolving landscape of fraud prevention with confidence.

AdRoll, in partnership with Improvado, introduces the Cross-Channel Attribution dashboard, empowering marketers with consolidated metrics for informed decision-making and improved campaign performance.

1. Enhanced Insights with Cross-Channel Attribution:

   • AdRoll customers gain access to a unified view of advertising efforts, facilitating better budgeting decisions through one comprehensive screen.
   • The dashboard consolidates UTM data, conversion metrics, revenue data from ecommerce stores, CRMs, Google Analytics, and raw campaign metrics from integrated ads, email, and SMS channels.

2. Key Benefits of Cross-Channel Attribution:

   • Un-siloed Marketing Stack: Save time by centralizing metrics from multiple platforms, eliminating the need to log into various tools.
   • Full Performance Picture: Identify top-performing channels and campaigns, gaining insights into the consumer journey for optimized strategies.
   • Better Budgeting Decisions: Utilize holistic performance data to allocate budgets effectively, maximizing ROI with informed decisions.

3. Partnership Impact and Value:

   • The AdRoll and Improvado partnership offers automated marketing reporting, attribution, and insights to brands and agencies of all sizes.
   • Integrating over 10 marketing platforms, AdRoll's Cross-Channel Attribution simplifies data aggregation and analysis, providing a holistic view of marketing performance.
   • Powered by Improvado's marketing intelligence platform, AdRoll customers access premium analytics in a user-friendly interface, enhancing agility and competitiveness.

The launch of Cross-Channel Attribution signifies a significant advancement in marketing analytics, empowering AdRoll customers with actionable insights for optimized campaign performance and budget allocation. By leveraging the partnership with Improvado, AdRoll reinforces its commitment to simplifying data workflows and delivering premium analytics to drive business success in an increasingly competitive landscape.

Partnership helps enterprises improve call experience while protecting consumers from fraud

The partnership between First Orion, TNS, and TransUnion, established in 2022, has revolutionized the telecommunications landscape, delivering over five billion branded business calls by the end of 2024. This collaboration offers enterprises a robust solution for call authentication, branding, and consumer protection against robocalls and call spoofing.

Key Achievements and Milestones:

1. Adoption and Branding:

   • Over 4,000 U.S. businesses, including 10% of Fortune 500 companies, have embraced branded calling, enhancing customer engagement and trust.
   • More than 1.5 billion calls have been branded in 2024, illustrating the widespread adoption and effectiveness of the solution.

2. Business Number Registration and Security Measures:

   • The initiative has facilitated registration of over 180,000 businesses and 17 million phone numbers, ensuring a comprehensive database for call authentication.
   • Implementation of standards and best practices has established a scalable ecosystem for branded calling and enhanced security against spoofed calls.

3. Call Authentication and Consumer Protection:

   • Out-of-band call authentication across major mobile networks has bolstered call security, reducing the risk of fraud and restoring consumer trust.
   • Solutions deployed to prevent spoofed calls from reaching consumers have significantly reduced instances of phone channel fraud, addressing consumer concerns and demands.

Insights from Partnership Leaders:

1. Joe Stinziano, President and CEO at First Orion:

   • Emphasizes the partnership's role in protecting consumers and restoring trust in phone communications, highlighting the impact on businesses and consumers alike.

2. Dennis Randolph, President of TNS Communications Market:

   • Discusses the importance of branded calling and spoof protection in safeguarding brand reputation and enhancing customer trust, leading to improved conversion rates and ROI.

3. James Garvert, SVP of TruContact Communications Solutions at TransUnion:

   • Highlights the significance of end-to-end call authentication in combating robocalls and call spoofing, addressing consumer concerns and reducing instances of phone channel fraud.

Consumer Demand and Industry Response: Consumer demand for solutions addressing phone channel fraud has surged, driven by the rising instances of fraud reported by the FTC. The adoption of branded calling has witnessed exponential growth, reflecting the industry's commitment to combating fraud and restoring consumer trust in telecommunications.

Manage ICT third- and fourth-party risks at scale and drive compliance efficiency

OneTrust announces the expansion of its solutions to assist organizations in achieving operational resilience and compliance with regulations such as the EU's Digital Operational Resilience Act (DORA). DORA aims to enhance IT security within financial entities, including banks, insurance companies, and investment firms, as well as critical ICT vendors.

1. Third-Party Risk Management:

   • OneTrust Third-Party Management enables organizations to centralize the management of third-party and supply chain risks, driving risk-informed contracting workflows and continuous monitoring.
   • New capabilities include AI-driven assessment auto complete, engagements and contracts reporting, and hack notice breach alerts for enhanced risk assessment and monitoring.

2. IT and Security Risk Management:

   • OneTrust IT and Security Risk Management allows organizations to inventory and connect entire IT ecosystems, identify, measure, and monitor risk, and streamline compliance efforts.

3. Compliance Automation:

   • Compliance Automation streamlines ICT control implementations and oversight, offering out-of-the-box DORA framework with pre-mapped policies, controls, and evidence tasks.

4. Audit Management:

   • OneTrust Audit Management supports audit readiness by centralizing controls and workpapers, facilitating evidence collection, and testing controls across systems.

5. Real-Time Regulatory Insights:

   • OneTrust DataGuidance provides real-time insights across hundreds of regulations and frameworks, enabling organizations to stay informed and compliant.

Enhanced Third-Party Management Capabilities:

• AI Driven Assessment Auto Complete: Accelerates assessment completion by utilizing AI to parse through SOC 2 reports, evidence, and documentation.
• Engagements and Contracts Reporting: Enhances risk assessment by providing visibility into key risk and performance metrics through customizable reporting and visualizations.
• Hack Notice Breach Alerts: Offers early detection of critical ICT incidents and third-party breaches through custom alerts.

Future Developments:

• OneTrust plans to introduce advanced fourth-party management capabilities, enabling organizations to efficiently monitor concentration risk and demonstrate proportionality.

OneTrust's expanded solutions empower organizations to strengthen operational resilience, comply with regulations like DORA, and effectively manage third-party risk, IT security risk, compliance obligations, and regulatory requirements.