Partnership helps enterprises improve call experience while protecting consumers from fraud

The partnership between First Orion, TNS, and TransUnion, established in 2022, has revolutionized the telecommunications landscape, delivering over five billion branded business calls by the end of 2024. This collaboration offers enterprises a robust solution for call authentication, branding, and consumer protection against robocalls and call spoofing.

Key Achievements and Milestones:

1. Adoption and Branding:

   • Over 4,000 U.S. businesses, including 10% of Fortune 500 companies, have embraced branded calling, enhancing customer engagement and trust.
   • More than 1.5 billion calls have been branded in 2024, illustrating the widespread adoption and effectiveness of the solution.

2. Business Number Registration and Security Measures:

   • The initiative has facilitated registration of over 180,000 businesses and 17 million phone numbers, ensuring a comprehensive database for call authentication.
   • Implementation of standards and best practices has established a scalable ecosystem for branded calling and enhanced security against spoofed calls.

3. Call Authentication and Consumer Protection:

   • Out-of-band call authentication across major mobile networks has bolstered call security, reducing the risk of fraud and restoring consumer trust.
   • Solutions deployed to prevent spoofed calls from reaching consumers have significantly reduced instances of phone channel fraud, addressing consumer concerns and demands.

Insights from Partnership Leaders:

1. Joe Stinziano, President and CEO at First Orion:

   • Emphasizes the partnership's role in protecting consumers and restoring trust in phone communications, highlighting the impact on businesses and consumers alike.

2. Dennis Randolph, President of TNS Communications Market:

   • Discusses the importance of branded calling and spoof protection in safeguarding brand reputation and enhancing customer trust, leading to improved conversion rates and ROI.

3. James Garvert, SVP of TruContact Communications Solutions at TransUnion:

   • Highlights the significance of end-to-end call authentication in combating robocalls and call spoofing, addressing consumer concerns and reducing instances of phone channel fraud.

Consumer Demand and Industry Response: Consumer demand for solutions addressing phone channel fraud has surged, driven by the rising instances of fraud reported by the FTC. The adoption of branded calling has witnessed exponential growth, reflecting the industry's commitment to combating fraud and restoring consumer trust in telecommunications.