AdRoll, in partnership with Improvado, introduces the Cross-Channel Attribution dashboard, empowering marketers with consolidated metrics for informed decision-making and improved campaign performance.

1. Enhanced Insights with Cross-Channel Attribution:

   • AdRoll customers gain access to a unified view of advertising efforts, facilitating better budgeting decisions through one comprehensive screen.
   • The dashboard consolidates UTM data, conversion metrics, revenue data from ecommerce stores, CRMs, Google Analytics, and raw campaign metrics from integrated ads, email, and SMS channels.

2. Key Benefits of Cross-Channel Attribution:

   • Un-siloed Marketing Stack: Save time by centralizing metrics from multiple platforms, eliminating the need to log into various tools.
   • Full Performance Picture: Identify top-performing channels and campaigns, gaining insights into the consumer journey for optimized strategies.
   • Better Budgeting Decisions: Utilize holistic performance data to allocate budgets effectively, maximizing ROI with informed decisions.

3. Partnership Impact and Value:

   • The AdRoll and Improvado partnership offers automated marketing reporting, attribution, and insights to brands and agencies of all sizes.
   • Integrating over 10 marketing platforms, AdRoll's Cross-Channel Attribution simplifies data aggregation and analysis, providing a holistic view of marketing performance.
   • Powered by Improvado's marketing intelligence platform, AdRoll customers access premium analytics in a user-friendly interface, enhancing agility and competitiveness.

The launch of Cross-Channel Attribution signifies a significant advancement in marketing analytics, empowering AdRoll customers with actionable insights for optimized campaign performance and budget allocation. By leveraging the partnership with Improvado, AdRoll reinforces its commitment to simplifying data workflows and delivering premium analytics to drive business success in an increasingly competitive landscape.