InMarket, a leading provider of real-time marketing and measurement solutions, has announced the appointment of Sharon Glass as Vice President (VP) Practice Lead of Pharma & OTC, and Matt Knust as VP Practice Lead of Consumer Packaged Goods (CPG). With extensive industry experience, Glass and Knust will join InMarket's Practice Leads team, providing specialized insights and strategic recommendations to clients within their respective verticals.

1. Sharon Glass: VP Practice Lead, Pharma & OTC

   • With over 25 years of customer strategy expertise, Glass brings a wealth of experience in developing customer-centric solutions and fostering strategic partnerships.
   • Her leadership roles at Cubic and Catalina Marketing have contributed to driving incremental growth and supporting product innovation.

2. Matt Knust: VP Practice Lead, Consumer Packaged Goods (CPG)

   • Knust boasts 20+ years of CPG and Shopper Marketing experience at leading digital marketing companies.
   • His track record includes driving exceptional results for brands and customers, as well as spearheading go-to-market strategies for media innovations.

3. Importance of Vertical Expertise

   • InMarket CEO Todd Morris emphasizes the significance of staying ahead of consumer trends in a competitive landscape.
   • The addition of Glass and Knust to the Practice Leads team enhances InMarket's ability to provide industry-specific insights and innovative solutions to clients.

4. Role of Practice Leads

   • Reporting to Dustin Kuk, InMarket's Head of Strategic Verticals, Glass and Knust join an esteemed team of Practice Leads.
   • Their role involves offering strategic recommendations, insights, and vertical expertise to empower clients in navigating evolving market dynamics.

The appointment of Sharon Glass and Matt Knust as VP Practice Leads underscores InMarket's commitment to delivering tailored solutions and insights to clients in the Pharma & OTC and CPG sectors. With their extensive industry knowledge and leadership, Glass and Knust are poised to drive innovation and strategic growth for InMarket's clients, ensuring they remain ahead of the curve in a rapidly evolving market landscape.

Samsung and LG Inclusion Boosts OM SDK Coverage to 40% of CTV Market

IAB Tech Lab, the leading authority on digital advertising technical standards, has unveiled the expansion of its Open Measurement Software Development Kit (OM SDK) to encompass Samsung and LG platforms. This significant development marks a crucial milestone in achieving standardized and reliable viewability measurement across all digital advertising platforms, particularly in the realm of Connected TV (CTV) advertising.

1. Expansion of OM SDK to Samsung and LG

   • The renowned OM SDK, known for its widespread adoption across various digital platforms, now extends its reach to Samsung and LG, addressing the growing demand for holistic measurement solutions in CTV advertising.
   • With this expansion, OM SDK now covers a substantial portion of CTVs in households, representing approximately 40% of the market.

2. Importance of Standardized Measurement in CTV

   • Anthony Katsur, CEO of IAB Tech Lab, emphasizes the significance of standardizing campaign measurement and verification across digital ad platforms, especially with the rapid growth of CTV.
   • The expansion of OM SDK for CTV aims to provide advertisers and agencies with consistent, normalized measurement metrics, addressing industry demands for improved cross-device and environment measurement.

3. Unified Framework for CTV Measurement

   • OM SDK for CTV offers a unified framework for measuring CTV-specific viewability signals, including TV off, device type, and user viewing duration, similar to its successful implementation in mobile apps and web video.
   • Advertisers and buyers can leverage these standardized measurement signals to ensure transparency and accountability in their CTV campaigns, amidst the complexity of CTV inventory.

4. Industry Collaboration for Enhanced Effectiveness

   • Rachel Creel-McGuire, Vice President of Product Management at Oracle Moat, highlights the collective efforts of CTV app developers and buyers in adopting standardized measurement approaches.
   • Leveraging open measurement signals across mobile apps, web video, and now CTV, stakeholders can achieve greater consistency and transparency in advertising metrics, driving the industry towards a more accountable and efficient future.

The expansion of OM SDK to include Samsung and LG platforms marks a significant advancement in standardizing viewability measurement for CTV advertising. As advertisers and agencies strive for transparency and accountability in their campaigns, OM SDK provides a unified framework to address the complexities of CTV inventory, ultimately driving the industry towards enhanced effectiveness and reliability in digital advertising metrics.

Acxiom, a renowned leader in customer intelligence, has announced the appointment of Courtney Keating as its new Chief Marketing Officer (CMO). This strategic move reinforces Acxiom's commitment to enhancing its global brand and marketing strategy.

1. Background and Experience: Courtney Keating brings over 20 years of experience in marketing and digital transformation, with a proven track record in consumer lending, fintech, and housing sectors. Her executive roles at GE Capital, CoreLogic, Roostify, and eXp World Holdings highlight her expertise in elevating brands and driving growth.

2. Vision and Leadership: Reporting to John Watkins, Acxiom's Chief Operating Officer and interim company leader, Keating will play a pivotal role in shaping Acxiom's global brand and marketing strategy. Her innovative approach and visionary leadership align with Acxiom's growth trajectory and commitment to data-driven solutions.

3. Industry Recognition: Keating's professional achievements have earned her widespread recognition, including awards such as HousingWire's Rising Star, Woman of Influence, and Marketing Leader. Her recent accolade as an Inman Marketing All-Star underscores her industry impact and leadership prowess.

Pointers:

• Keating's appointment as CMO signifies Acxiom's strategic focus on driving brand performance and customer engagement.
• Her extensive experience in marketing and digital transformation positions Acxiom for continued growth and success.
• Keating's visionary leadership and track record of elevating brands align with Acxiom's mission of empowering brands through data-driven solutions.
• Acxiom's commitment to integrity, innovation, and ethical data practices reinforces Keating's decision to join the company and drive meaningful customer connections.

Courtney Keating's appointment as Chief Marketing Officer marks a significant milestone for Acxiom, reflecting the company's commitment to excellence and innovation in customer intelligence. With her leadership and expertise, Acxiom is poised to accelerate growth and forge lasting customer connections in today's dynamic market landscape.

The integration aims to help advertisers enhance customer experience initiatives and better measure media campaigns across multiple digital channels

Tealium, a leading customer data platform (CDP), has announced its integration with EUID, an open-source identity solution developed by The Trade Desk for the European market. This integration empowers advertisers to leverage first-party data seamlessly, ensuring precise campaign targeting while upholding user privacy.

1. EUID and Unified ID 2.0 Integration: Tealium's integration with EUID complements its existing integration with Unified ID 2.0 (UID2), providing advertisers with expanded global capabilities for identity resolution and campaign optimization across digital channels.

2. Benefits for Advertisers: By connecting Tealium's AudienceStream with EUID, advertisers can activate first-party data at scale without relying on third-party cookies. This enables more precise campaign targeting, personalized customer experiences, and effective campaign measurement.

3. Privacy-Conscious Approach: EUID, a pseudonymous identifier derived from hashed and salted email addresses, ensures privacy while enabling advertisers to drive personalization initiatives. This approach aligns with industry trends towards privacy-conscious advertising solutions.

4. Partnership Impact: The integration with EUID strengthens Tealium's commitment to delivering robust identity solutions that respect consumer data. It empowers global enterprises to enhance engagement and loyalty across all digital touchpoints while maintaining privacy standards.

Pointers:

• Tealium's CDP facilitates the collection, enrichment, and filtering of customer data, providing a holistic view across the customer journey.
• Integration with EUID enables advertisers to address relevant audiences across media channels, including mobile, web, connected TV, and live streaming, for comprehensive campaign reach.
• The partnership between Tealium and The Trade Desk signifies a strategic move towards innovative and privacy-conscious customer data management solutions.

Tealium's integration with EUID represents a significant advancement in privacy-conscious advertising, empowering advertisers with precise targeting capabilities while respecting user privacy. This collaboration underscores Tealium's dedication to delivering cutting-edge identity solutions that drive meaningful customer engagement and loyalty in today's digital advertising landscape.

Wayve, a prominent innovator in software solutions, has been granted U.S. patent No. 11,943,311 for its revolutionary technology in communication privacy and security. This patent signifies a pivotal moment in Wayve's mission to redefine how individuals and organizations protect their sensitive information in today's digital landscape.

1. Revolutionary Technology: Wayve's newly patented technology introduces a paradigm shift in communication privacy and security, leveraging stream-based communication flow to shield users against unauthorized access, data breaches, and privacy intrusions.

2. User-Centric Design: The patented technology prioritizes user-friendly interfaces, ensuring a seamless and intuitive experience while incorporating advanced encryption algorithms and security protocols to safeguard messages, pictures, and location data.

3. Addressing Critical Needs: With rising privacy breaches and cyber-attacks, Wayve's patented technology addresses the critical need for robust security measures in communication, empowering users to communicate confidently with enhanced privacy protection.

Pointers:

• Wayve's patent highlights its commitment to empowering users with top-tier privacy and security features in an era of evolving digital threats.
• The technology not only elevates privacy measures but also focuses on user-centric design, ensuring a balance between security and usability.
• By securing this patent, Wayve cements its position as a trailblazer in privacy-enhancing technologies, poised to redefine digital security standards.

Wayve's achievement of securing U.S. patent No. 11,943,311 underscores its leadership in communication privacy and security technology. As the company continues to roll out this innovative technology, users can expect a new era of communication security that combines innovation with user-centric design, setting new standards for safeguarding sensitive information in the digital age.

New Report Highlights the Rise of the Premium Internet and Includes a List of the Top 100 Open Internet Publishers as Valued by Advertisers 

The Trade Desk, a global leader in advertising technology, has introduced The Sellers and Publishers Report – a comprehensive assessment of advertising trends on the open internet. This biannual report provides insights into the evolving landscape of digital advertising, consumer behavior, and the growing importance of premium internet content.

1. Key Findings: According to The Trade Desk's data, the leading 500 digital publishers on the open internet contribute significantly to advertising revenue, with a focus on factors like advertising quality, viewability, reach, decisioning power, and supply path efficiency.

2. Consumer Behavior Shift: The report reveals a significant shift in consumer online time, with 61 percent spent on the open internet compared to 39 percent within Big Tech walled gardens. This change is driven by the rise of streaming TV, digital audio, and engaging content offerings.

3. Content Engagement and Advertising: The growing popularity of connected TV (CTV) and digital audio content presents opportunities for advertisers, as these platforms command a majority of consumer attention and offer highly engaging content.

4. Top 100 Advertising Publishers: The report showcases the leading 100 advertising publishers globally, including streaming services, audio platforms, news, lifestyle, and sports destinations. These publishers are recognized for their value to advertisers and were selected based on criteria important to the advertising industry.

Pointers:

• The Trade Desk's report highlights the evolving landscape of digital advertising and consumer preferences on the open internet.
• The shift in consumer time spent online emphasizes the importance of premium internet content and its attractiveness to advertisers.
• The inclusion of the top 100 advertising publishers underscores the value of engaging and high-quality content for successful advertising campaigns.

The Sellers and Publishers Report by The Trade Desk provides valuable insights into open internet advertising trends, showcasing the growing significance of premium content and the opportunities it offers for advertisers. As consumer behavior continues to evolve, understanding and leveraging the strengths of the open internet becomes crucial for successful advertising strategies.

Generative AI hub in SAP AI Core integrates with foundation models in Amazon Bedrock to deliver generative AI-driven insights and streamline manual processes for enterprise customers

AWS and SAP announce an expanded collaboration to revolutionize modern cloud enterprise resource planning (ERP) experiences and integrate generative artificial intelligence (AI) capabilities. This strategic partnership aims to simplify RISE with SAP adoption on AWS, enhance SAP workload performance in the cloud, and embed generative AI into critical business applications.

1. RISE with SAP on AWS: AWS, certified to support SAP solutions, collaborates with SAP to facilitate RISE with SAP adoption, improving performance, efficiency, and AI integration for enterprise customers.

2. Generative AI Integration: The partnership leverages Amazon Bedrock's generative AI models, including Anthropic Claude 3 and Amazon Titan, integrated into SAP AI Core infrastructure. This integration enables customers to access high-performing language models for customized applications.

3. AWS Graviton3 and Future Chip Innovations: SAP utilizes AWS Graviton3 chips for SAP HANA Cloud, achieving performance gains, cost savings, and energy efficiency. Collaboration on Graviton4 and AI-specific Trainium and Inferentia chips enhances future SAP business AI offerings.

4. RISE with SAP Performance: Amazon EC2 High Memory U7i instances, offering up to 32TiB of memory, improve SAP S/4HANA Cloud performance for RISE with SAP implementations, including deployments for Amazon's Project Kuiper satellite network.

Pointers:

• The collaboration between AWS and SAP focuses on enhancing ERP experiences, AI capabilities, and performance for SAP workloads on AWS infrastructure.
• Generative AI integration and chip innovations aim to accelerate AI adoption, optimize workload efficiency, and drive innovation across key business processes.
• Customers, including Amazon's Project Kuiper, benefit from RISE with SAP implementations on AWS, improving supply chain operations and driving impactful transformation.

AWS and SAP's strategic collaboration brings advanced cloud ERP, AI integration, and performance enhancements to enterprises, enabling them to leverage cutting-edge technologies for improved efficiency, innovation, and business success.

Advertisers Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory      

Integral Ad Science (IAS) introduces expanded reporting and insights for Amazon DSP media buys, enabling advertisers to access comprehensive measurement coverage for campaigns across Amazon custom audiences and Twitch inventory through a server-to-server (S2S) integration.

1. Integration Benefits: Advertisers leveraging Amazon DSP now have access to IAS's measurement solutions, including brand safety, suitability, viewability, and invalid traffic (IVT) measurements. This integration aims to maximize return on investment and provide independent measurement for advertisers.

2. Key Features: IAS's solutions for Amazon DSP media buyers include brand safety and suitability, viewability, and IVT measurement on custom audiences, as well as viewability and IVT measurement on Twitch inventory. Cross-device measurement across various platforms further enhances campaign insights.

3. Unified Campaign View: IAS Signal, a platform designed to provide advertisers with actionable data and a unified view of their global campaigns, now includes expanded Brand Safety & Suitability, Viewability, and Invalid Traffic measurement capabilities with Amazon Ads.

Pointers:

• IAS's expanded reporting and insights for Amazon DSP media buys offer advertisers a comprehensive suite of measurement solutions for optimizing campaign performance.
• Advertisers benefit from brand safety, suitability, viewability, and IVT measurement across Amazon custom audiences and Twitch inventory, ensuring a transparent and effective advertising ecosystem.
• IAS Signal provides a unified view of campaign data, empowering marketers with actionable insights to drive superior results and optimize ad spend.

Integral Ad Science's collaboration with Amazon DSP enhances measurement capabilities for media buyers, providing a robust set of tools to ensure brand safety, suitability, and viewability across diverse advertising channels. Advertisers can leverage these insights through IAS Signal for data-driven decision-making and campaign optimization.