InMarket, a leading provider of real-time marketing and measurement solutions, has announced the appointment of Sharon Glass as Vice President (VP) Practice Lead of Pharma & OTC, and Matt Knust as VP Practice Lead of Consumer Packaged Goods (CPG). With extensive industry experience, Glass and Knust will join InMarket's Practice Leads team, providing specialized insights and strategic recommendations to clients within their respective verticals.

1. Sharon Glass: VP Practice Lead, Pharma & OTC

   • With over 25 years of customer strategy expertise, Glass brings a wealth of experience in developing customer-centric solutions and fostering strategic partnerships.
   • Her leadership roles at Cubic and Catalina Marketing have contributed to driving incremental growth and supporting product innovation.

2. Matt Knust: VP Practice Lead, Consumer Packaged Goods (CPG)

   • Knust boasts 20+ years of CPG and Shopper Marketing experience at leading digital marketing companies.
   • His track record includes driving exceptional results for brands and customers, as well as spearheading go-to-market strategies for media innovations.

3. Importance of Vertical Expertise

   • InMarket CEO Todd Morris emphasizes the significance of staying ahead of consumer trends in a competitive landscape.
   • The addition of Glass and Knust to the Practice Leads team enhances InMarket's ability to provide industry-specific insights and innovative solutions to clients.

4. Role of Practice Leads

   • Reporting to Dustin Kuk, InMarket's Head of Strategic Verticals, Glass and Knust join an esteemed team of Practice Leads.
   • Their role involves offering strategic recommendations, insights, and vertical expertise to empower clients in navigating evolving market dynamics.

The appointment of Sharon Glass and Matt Knust as VP Practice Leads underscores InMarket's commitment to delivering tailored solutions and insights to clients in the Pharma & OTC and CPG sectors. With their extensive industry knowledge and leadership, Glass and Knust are poised to drive innovation and strategic growth for InMarket's clients, ensuring they remain ahead of the curve in a rapidly evolving market landscape.