Advertisers Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory      

Integral Ad Science (IAS) introduces expanded reporting and insights for Amazon DSP media buys, enabling advertisers to access comprehensive measurement coverage for campaigns across Amazon custom audiences and Twitch inventory through a server-to-server (S2S) integration.

1. Integration Benefits: Advertisers leveraging Amazon DSP now have access to IAS's measurement solutions, including brand safety, suitability, viewability, and invalid traffic (IVT) measurements. This integration aims to maximize return on investment and provide independent measurement for advertisers.

2. Key Features: IAS's solutions for Amazon DSP media buyers include brand safety and suitability, viewability, and IVT measurement on custom audiences, as well as viewability and IVT measurement on Twitch inventory. Cross-device measurement across various platforms further enhances campaign insights.

3. Unified Campaign View: IAS Signal, a platform designed to provide advertisers with actionable data and a unified view of their global campaigns, now includes expanded Brand Safety & Suitability, Viewability, and Invalid Traffic measurement capabilities with Amazon Ads.

Pointers:

• IAS's expanded reporting and insights for Amazon DSP media buys offer advertisers a comprehensive suite of measurement solutions for optimizing campaign performance.
• Advertisers benefit from brand safety, suitability, viewability, and IVT measurement across Amazon custom audiences and Twitch inventory, ensuring a transparent and effective advertising ecosystem.
• IAS Signal provides a unified view of campaign data, empowering marketers with actionable insights to drive superior results and optimize ad spend.

Integral Ad Science's collaboration with Amazon DSP enhances measurement capabilities for media buyers, providing a robust set of tools to ensure brand safety, suitability, and viewability across diverse advertising channels. Advertisers can leverage these insights through IAS Signal for data-driven decision-making and campaign optimization.