The integration aims to help advertisers enhance customer experience initiatives and better measure media campaigns across multiple digital channels

Tealium, a leading customer data platform (CDP), has announced its integration with EUID, an open-source identity solution developed by The Trade Desk for the European market. This integration empowers advertisers to leverage first-party data seamlessly, ensuring precise campaign targeting while upholding user privacy.

1. EUID and Unified ID 2.0 Integration: Tealium's integration with EUID complements its existing integration with Unified ID 2.0 (UID2), providing advertisers with expanded global capabilities for identity resolution and campaign optimization across digital channels.

2. Benefits for Advertisers: By connecting Tealium's AudienceStream with EUID, advertisers can activate first-party data at scale without relying on third-party cookies. This enables more precise campaign targeting, personalized customer experiences, and effective campaign measurement.

3. Privacy-Conscious Approach: EUID, a pseudonymous identifier derived from hashed and salted email addresses, ensures privacy while enabling advertisers to drive personalization initiatives. This approach aligns with industry trends towards privacy-conscious advertising solutions.

4. Partnership Impact: The integration with EUID strengthens Tealium's commitment to delivering robust identity solutions that respect consumer data. It empowers global enterprises to enhance engagement and loyalty across all digital touchpoints while maintaining privacy standards.

Pointers:

• Tealium's CDP facilitates the collection, enrichment, and filtering of customer data, providing a holistic view across the customer journey.
• Integration with EUID enables advertisers to address relevant audiences across media channels, including mobile, web, connected TV, and live streaming, for comprehensive campaign reach.
• The partnership between Tealium and The Trade Desk signifies a strategic move towards innovative and privacy-conscious customer data management solutions.

Tealium's integration with EUID represents a significant advancement in privacy-conscious advertising, empowering advertisers with precise targeting capabilities while respecting user privacy. This collaboration underscores Tealium's dedication to delivering cutting-edge identity solutions that drive meaningful customer engagement and loyalty in today's digital advertising landscape.