New Report Highlights the Rise of the Premium Internet and Includes a List of the Top 100 Open Internet Publishers as Valued by Advertisers 

The Trade Desk, a global leader in advertising technology, has introduced The Sellers and Publishers Report – a comprehensive assessment of advertising trends on the open internet. This biannual report provides insights into the evolving landscape of digital advertising, consumer behavior, and the growing importance of premium internet content.

1. Key Findings: According to The Trade Desk's data, the leading 500 digital publishers on the open internet contribute significantly to advertising revenue, with a focus on factors like advertising quality, viewability, reach, decisioning power, and supply path efficiency.

2. Consumer Behavior Shift: The report reveals a significant shift in consumer online time, with 61 percent spent on the open internet compared to 39 percent within Big Tech walled gardens. This change is driven by the rise of streaming TV, digital audio, and engaging content offerings.

3. Content Engagement and Advertising: The growing popularity of connected TV (CTV) and digital audio content presents opportunities for advertisers, as these platforms command a majority of consumer attention and offer highly engaging content.

4. Top 100 Advertising Publishers: The report showcases the leading 100 advertising publishers globally, including streaming services, audio platforms, news, lifestyle, and sports destinations. These publishers are recognized for their value to advertisers and were selected based on criteria important to the advertising industry.

Pointers:

• The Trade Desk's report highlights the evolving landscape of digital advertising and consumer preferences on the open internet.
• The shift in consumer time spent online emphasizes the importance of premium internet content and its attractiveness to advertisers.
• The inclusion of the top 100 advertising publishers underscores the value of engaging and high-quality content for successful advertising campaigns.

The Sellers and Publishers Report by The Trade Desk provides valuable insights into open internet advertising trends, showcasing the growing significance of premium content and the opportunities it offers for advertisers. As consumer behavior continues to evolve, understanding and leveraging the strengths of the open internet becomes crucial for successful advertising strategies.