RudderStack, the Warehouse Native Customer Data Platform (CDP), has unveiled RudderStack Profiles, now accessible for Databricks customers. This release marks a significant advancement in customer data modeling, empowering data teams to generate reliable, comprehensive customer profiles with ease.

Key Features

1. Simplified Data Modeling

   • RudderStack Profiles streamlines customer 360 data modeling with a declarative approach.
   • Users define model specifications in config files, eliminating the need for complex code.
   • Profiles automatically generates code for a comprehensive customer 360 in the Databricks Data Intelligence Platform.

2. Comprehensive Identity Graph

   • Establish a comprehensive identity graph within the Databricks Data Intelligence Platform.
   • Build features atop the identity graph to create a holistic customer 360.
   • Deliver complete customer profiles to drive use cases across all teams.

3. Cohorts and Activations

   • Cohorts Feature: Define core customer segments in the lakehouse, serving as a single source of truth for the entire company.
   • Activations Feature: Empowers business users to explore customer 360, filter cohorts into audiences, and sync them directly to tools for tactical activation.
   • Real-time API access enables personalized product experiences.

Testimonial

Soumyadeb Mitra, Founder and CEO of RudderStack: Highlights the revolutionary approach of Profiles in customer 360 data modeling. Profiles enables data teams to focus on value creation, turning customer data into a competitive advantage.

RudderStack Profiles for Databricks offers a groundbreaking solution for data teams seeking to create and deliver complete customer profiles. With simplified data modeling, comprehensive identity graphs, and agile audience activation, Profiles enhances value creation and drives competitive advantage for businesses.