Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista (1860.HK), has unveiled an advanced model for precise user acquisition (UA) named Target CPE (Cost Per Engagement). This innovative model leverages machine learning to help advertisers achieve their lifetime value (LTV) goals.

Target CPE Model Overview:

• Functionality: Optimizes UA bids based on the cost of triggering in-app events.
• Operation: Works on an oCPI (Optimized Cost Per Install) model, dynamically adjusting the cost per install using user-level data.
• Focus: Prioritizes acquiring high-quality users to enhance overall campaign performance and ROI.

Benefits and Performance:

• Increased ROI: Advertisers have reported up to a 20% increase in return on investment using the Target CPE model.
• Stabilized Costs: Implementation of Target CPE stabilizes both cost per engagement and payment rates while increasing overall spending.
• Continuous Growth: Enables continuous user growth and spending breakthroughs while maintaining controlled costs.

Target Audience:

• App Companies: Designed for app companies looking to scale in-app purchases, increase conversions, and improve in-app revenue.
• Industries: Suitable for gaming apps, e-commerce shops, and subscription-based services.

Expert Insights:

• Erick Fang, CPO of Mobvista: "We are thrilled to introduce Target CPE, a testament to our commitment to innovation in the programmatic ad space. This advanced UA model is designed to deliver unparalleled results for our clients, driving growth and maximizing ROI."
• Anton Poleschuk, User Acquisition Manager of MyTona: "Mintegral's Target CPE campaign has greatly helped our Cooking Diary product acquire more paying users and effectively achieve our ROAS goals. With Mintegral's assistance, Mytona has gained a higher market share in the user acquisition market."

Methodology:

• Machine Learning: Uses machine learning model predictions to optimize UA bids.
• Data-Driven Approach: Adjusts cost per install based on user-level data to ensure high-quality user acquisition.

Mintegral's launch of the Target CPE model marks a significant advancement in the programmatic ad space. By leveraging machine learning and optimizing in-app event targeting, Target CPE helps advertisers achieve higher ROI, stabilized costs, and continuous growth, solidifying Mintegral's commitment to driving innovation and delivering exceptional results for its clients.

Akooda is delighted to announce its recognition as a winner at the 19th Annual 2024 Globee Awards for Technology. Akooda received the award for Startup Achievement of the Year for its AI-powered Enterprise Search that powers Operations Intelligence for Instant Insights.

Award and Recognition:

• Globee Awards: The Globee Awards for Technology celebrate the achievements and positive contributions of organizations and individuals globally. Akooda's recognition highlights its commitment to innovation and excellence in the tech sector.
• Award Category: Akooda won in the category of Startup Achievement of the Year for its pioneering AI-powered Enterprise Search solution.

CEO Statement:

• Yuval Gonczarowski, CEO of Akooda: "We are incredibly proud to receive this recognition from the Globee® Awards. This award is a testament to the hard work and dedication of our team and reinforces our mission to help innovative organizations empower their users to find information quickly and efficiently, offering context, analysis, and a deep comprehension of an organization."

Judging and Significance:

• Rigorous Judging Process: The Globee Awards are known for their thorough judging process, with industry experts evaluating each entry comprehensively.
• Global Recognition: As a winner, Akooda joins a distinguished group of companies leading in innovation and technology.

Akooda’s AI-powered Enterprise Search:

• Advanced AI Technology: Akooda's platform goes beyond basic search by leveraging advanced AI to locate relevant data swiftly across an entire company’s ecosystem.
• Comprehensive Insights: It provides insightful summaries, uncovers hidden trends, and offers a holistic view of an organization's knowledge base.
• Benefits: This translates to faster information retrieval, better-informed decision-making, and a rapid return on investment, while prioritizing data security and user-friendliness.

Inspiration and Future:

• San Madan, President of Globee Awards: "Congratulations to all the exceptional winners of the 2024 Globee Awards for Technology. Your groundbreaking innovations and unwavering dedication have set a new standard of excellence in technologies everywhere. At Globee Awards, we proudly celebrate your remarkable achievements and look forward to witnessing the transformative impact you will continue to make in the world."

Akooda's recognition at the 2024 Globee® Awards underscores its position as a leading innovator in the technology sector. The company's AI-powered Enterprise Search platform is a testament to its commitment to delivering exceptional value and fostering innovation.

G2, the leading software marketplace trusted by over 90 million users, has named parcelLab as a global leader across three major categories in its Summer 2024 Report. The company has been awarded five badges in Returns Management, Package Tracking, and Shipping, along with the prestigious ‘Users Love Us’ badge, underscoring its dedication to delivering exceptional customer experiences and innovative solutions.

G2 Summer 2024 Report Highlights:

• Global Leader: Recognized as a global leader in the Returns Management, Package Tracking, and Shipping categories.
• Five Badges: Achieved badges in Returns Management, Package Tracking, Shipping, and received the ‘Users Love Us’ badge for outstanding customer relationships.

Key Metrics:

• 42% Reduction in "Where is my order or return" (WISMO and WISMR) inquiries.
• 20% Reduction in support tickets.
• 17% Improvement in Net Promoter Scores.

parcelLab revolutionizes post-purchase communications with an AI-powered platform that enhances the e-commerce customer journey. Key features include:

• Personalized Experience: Crafting and refining tailored messages for brands, products, and customer segments.
• Predictive Analytics: Anticipating delivery delays and providing critical updates to customers.
• Flexible Responses: Offering solutions to manage supply chain uncertainties.
• Seamless Integration: Efficiently managing customer inquiries and exceptions across e-commerce platforms.
• Tobias Buxhoidt, CEO and Co-Founder of parcelLab: “parcelLab is committed to helping brands leverage data and AI to drive profit, scalability, and customer satisfaction with personalized and timely communications across the post-purchase journey. Our global Leaders status, as reviewed by users, highlights our drive and dedication to support brands and empower their teams to be ready to meet customer demands with transparency from the warehouse to delivery. We want our users to always have the strategic advantage.”

G2 Report Insights:

According to G2’s most recent report on Buying Behavior, 81% of 1700 global software buyers identified AI as a crucial element in their purchasing decisions, reflecting the growing importance of AI in the SaaS industry.

• Shipping: Moved up 22 places.
• Returns Management: Moved up 5 places.
• Package Tracking: Maintained a leading position.

parcelLab’s recognition in G2’s Summer 2024 Report as a leader across multiple categories and its ‘Users Love Us’ badge reflect its innovative approach and commitment to excellence in post-purchase e-commerce solutions. This achievement highlights parcelLab’s role in advancing AI-driven customer service and operational efficiency in the e-commerce space.

Persistent Systems (BSE: PERSISTANT) and (NSE: PERSISTENT), a global pioneer in digital engineering and enterprise modernization, has announced its intent to acquire New Jersey-based Starfish Associates. This strategic acquisition enhances Persistent’s engineering capabilities in contact center and unified communications, expanding its AI-driven business transformation and operational excellence expertise.

Strategic Acquisition:

• Purpose of Acquisition: The acquisition builds on Persistent’s existing strengths, integrating Starfish Associates' industry-leading enterprise communications automation platform to improve multi-vendor communications management through automation.

Key Features of Starfish Associates:

• Automation Platform: Starfish Associates excels as an intelligent integration hub and workflow engine, facilitating seamless connections across various business applications and communication systems.
• Platform Integrations: It integrates with platforms such as Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams, as well as key business applications like ServiceNow, Workday, and Microsoft Active Directory.

Leadership Statements:

• Sandeep Kalra, President, CEO and Executive Director of Persistent: “We continue to grow as an industry leader through strategic expansion and a deep understanding of our customers’ needs. The integration of Starfish Associates’ platform significantly enhances our unified communications and contact center management offerings as the industry undergoes significant disruption from AI-driven innovations.”
• Robert Hankin, Co-Founder and Partner, Starfish Associates: “Joining forces with Persistent presents a new chapter for us, expanding our capabilities in AI-driven contact center integration, automation, and transformation, while gaining access to Persistent’s strong customer base.”
• David Raanan, Co-Founder and Partner, Starfish Associates: “Our platforms and solutions align perfectly with Persistent’s strategic objectives, creating strong synergies that will enable companies worldwide to gain competitive advantages and streamline their operations.”

Industry Insights:

• Phil Fersht, CEO and Chief Analyst, HFS Research: “With the acquisition of Starfish Associates, Persistent is poised to disrupt the UC and contact center markets. The company’s industry-leading growth and distinct culture make it an exciting proposition as the need for AI-driven business transformation demands trusted providers with cross-platform UC and contact center experience.”

The acquisition of Starfish Associates underscores Persistent Systems' commitment to leveraging AI and automation for enhanced business transformation. This strategic move not only strengthens Persistent’s capabilities but also provides immediate benefits to its global customer base, positioning the company as a leader in the CX market.

Hightouch, a leading Composable Customer Data Platform (CDP), now supports the European Unified ID (EUID) to help advertisers reach audiences across the open web in a privacy-conscious manner. EUID, developed by The Trade Desk, transforms email addresses into pseudonymous identifiers, allowing advertisers to target, manage frequency, and measure campaigns while ensuring user data control and transparency.

What is EUID?

• Industry-wide identity solution by The Trade Desk.
• Turns email addresses into pseudonymous identifiers.
• Utilizes sophisticated hashing and salting methods.
• Provides user recognition for targeting, frequency management, and campaign measurement.
• Ensures transparency and data control for users.
• Operates in the browser environment.
• Reliable alternative to third-party cookies.
• Works across connected TV, digital audio, and mobile apps.

Hightouch's Integration with EUID:

• Syncs audience segments from cloud data warehouses to The Trade Desk.
• Activates EUIDs directly within The Trade Desk platform.
• Enhances targeting, frequency management, and measurement capabilities.

Benefits of Hightouch's Integration:

• Universal Opt-Outs: Applies field-level governance filters to prevent sharing opted-out IDs.
• Regional Data Processing: Ensures data is processed in the appropriate regional data center, maintaining regional compliance.
• Enhanced Addressability: Activates EUID to reach larger audiences in a privacy-conscious manner.

Industry Perspective:

• Increasing media fragmentation and the deprecation of third-party cookies necessitate a holistic view of identity across digital channels.
• EUID provides a significant upgrade to identity management, enhancing targeting precision, frequency management, and measurement.
• Hightouch offers a streamlined method for clients to leverage this new identity currency, improving digital advertising efficiency on the open internet.

Hightouch's integration with EUID represents a pivotal advancement in digital advertising, enabling European advertisers to reach larger audiences while maintaining privacy standards. This collaboration ensures that advertisers can effectively manage their campaigns with greater precision and compliance, setting a new standard for identity solutions in the industry.

Varnish will offer Atomicorp web application security rules as part of its Varnish Enterprise WAF solution

Varnish Software, a leader in content delivery solutions, has partnered with Atomicorp, a provider of endpoint and cloud workload protection. This collaboration brings Atomic ModSecurity Rules web application firewall (WAF) capabilities to Varnish Enterprise, offering a robust web attack prevention, detection, and resolution option for Varnish Enterprise customers.

Varnish Enterprise Overview:

• Accelerates HTTP delivery and offloads traffic from critical web and application infrastructure.
• Enables control over content delivery based on resource utilization, logistics, and security requirements.
• Offers a Varnish WAF as an add-on to the core solution.

Atomicorp ModSecurity Rules Integration:

• Brings military-grade WAF capabilities to Varnish WAF.
• Protects against web attacks such as:
  • Credential theft
  • Code injection
  • Brute force attacks
  • SQL injection (SQLi)
  • Cross-site scripting (XSS)
  • Cross-site request forgery (CSRF)
  • Malware
  • Ransomware
  • Denial of service (DoS)

Enhanced Security Features:

• Defense-in-depth security for web architecture.
• Crucial for cloud computing and multi-tenant environments like Plesk, cPanel.
• Supports popular web applications such as WordPress, Drupal, and Magento.

Expert Insights:

• Frank Miller, CTO of Varnish Software: Partnership enhances WAF security profile with advanced rulesets, ModSecurity support, and consulting.
• Michael Shinn, CEO and Chairman of Atomicorp: Emphasizes the importance of secure content delivery and the strategic advantage of integrating advanced security measures.

The partnership between Varnish Software and Atomicorp marks a significant advancement in web security. By integrating Atomic ModSecurity Rules into Varnish Enterprise, customers gain access to comprehensive protection against a wide range of web threats while maintaining high performance. This collaboration underscores a commitment to delivering cutting-edge security solutions for modern web applications.

By joining forces, DRiP becomes the defacto home for on-chain music on Solana

Solana-based creator platform DRiP is excited to announce the acquisition of Vault Music, a limited-edition music platform on the Solana blockchain. This strategic move will elevate DRiP’s offerings for musicians and on-chain music collectors, aligning with the launch of DRiP’s upcoming mobile app.

About the Acquisition:

• DRiP: A Solana-based creator platform focused on enhancing music experiences and expanding content offerings.
• Vault Music: A platform for creating exclusive, limited-edition music releases on the Solana blockchain.
• Acquisition Goal: To integrate Vault Music’s features into DRiP and expand the ecosystem for musicians and fans.

Transition Details:

• All Vault Music drops and users will migrate to the DRiP platform.
• DRiP’s new mobile app, set to release later this summer, will enhance content types and user experiences.
• The mobile app will be available on Android and iOS and will feature a natively embedded wallet for users.

Key Features of the DRiP Mobile App:

• Native Wallet: Automatically created for users to manage their music collections and transactions.
• Music-Specific Features: Designed to ease the onboarding process for non-crypto music fans.
• Content Expansion: Plans to include news, video, and podcasts on the platform.

Background on Vault Music:

• Founded: November 2021 by FanDuel co-founders.
• Functionality: Allows artists to create and sell exclusive, limited-edition music releases.
• Notable Artists: FLETCHER, Kids That Fly, Caroline Rose, AKTHESAVIOR, Naika, BLÜ EYES.
• Revenue Model: Artists earn royalties from both initial sales and secondary market resales.

Statements from Leaders:

• Vibhu Norby, CEO of DRiP: Expressed enthusiasm for the acquisition and appreciation for Vault Music’s role in building a musician community.
• Kara Burney, CEO of Vault Music: Praised DRiP’s vision and the potential for new royalty models and fan experiences.

The acquisition of Vault Music by DRiP marks an exciting development for the Solana-based creator platform. By integrating Vault Music’s unique features into its ecosystem and launching a new mobile app, DRiP is poised to offer enhanced on-chain music experiences and innovative opportunities for artists and fans alike.