Mintegral, a programmatic subsidiary of leading advertising technology company Mobvista (1860.HK), has unveiled an advanced model for precise user acquisition (UA) named Target CPE (Cost Per Engagement). This innovative model leverages machine learning to help advertisers achieve their lifetime value (LTV) goals.

Target CPE Model Overview:

• Functionality: Optimizes UA bids based on the cost of triggering in-app events.
• Operation: Works on an oCPI (Optimized Cost Per Install) model, dynamically adjusting the cost per install using user-level data.
• Focus: Prioritizes acquiring high-quality users to enhance overall campaign performance and ROI.

Benefits and Performance:

• Increased ROI: Advertisers have reported up to a 20% increase in return on investment using the Target CPE model.
• Stabilized Costs: Implementation of Target CPE stabilizes both cost per engagement and payment rates while increasing overall spending.
• Continuous Growth: Enables continuous user growth and spending breakthroughs while maintaining controlled costs.

Target Audience:

• App Companies: Designed for app companies looking to scale in-app purchases, increase conversions, and improve in-app revenue.
• Industries: Suitable for gaming apps, e-commerce shops, and subscription-based services.

Expert Insights:

• Erick Fang, CPO of Mobvista: "We are thrilled to introduce Target CPE, a testament to our commitment to innovation in the programmatic ad space. This advanced UA model is designed to deliver unparalleled results for our clients, driving growth and maximizing ROI."
• Anton Poleschuk, User Acquisition Manager of MyTona: "Mintegral's Target CPE campaign has greatly helped our Cooking Diary product acquire more paying users and effectively achieve our ROAS goals. With Mintegral's assistance, Mytona has gained a higher market share in the user acquisition market."

Methodology:

• Machine Learning: Uses machine learning model predictions to optimize UA bids.
• Data-Driven Approach: Adjusts cost per install based on user-level data to ensure high-quality user acquisition.

Mintegral's launch of the Target CPE model marks a significant advancement in the programmatic ad space. By leveraging machine learning and optimizing in-app event targeting, Target CPE helps advertisers achieve higher ROI, stabilized costs, and continuous growth, solidifying Mintegral's commitment to driving innovation and delivering exceptional results for its clients.