Persistent Systems (BSE: PERSISTANT) and (NSE: PERSISTENT), a global pioneer in digital engineering and enterprise modernization, has announced its intent to acquire New Jersey-based Starfish Associates. This strategic acquisition enhances Persistent’s engineering capabilities in contact center and unified communications, expanding its AI-driven business transformation and operational excellence expertise.

Strategic Acquisition:

• Purpose of Acquisition: The acquisition builds on Persistent’s existing strengths, integrating Starfish Associates' industry-leading enterprise communications automation platform to improve multi-vendor communications management through automation.

Key Features of Starfish Associates:

• Automation Platform: Starfish Associates excels as an intelligent integration hub and workflow engine, facilitating seamless connections across various business applications and communication systems.
• Platform Integrations: It integrates with platforms such as Amazon Connect, Avaya, Cisco, Genesys, and Microsoft Teams, as well as key business applications like ServiceNow, Workday, and Microsoft Active Directory.

Leadership Statements:

• Sandeep Kalra, President, CEO and Executive Director of Persistent: “We continue to grow as an industry leader through strategic expansion and a deep understanding of our customers’ needs. The integration of Starfish Associates’ platform significantly enhances our unified communications and contact center management offerings as the industry undergoes significant disruption from AI-driven innovations.”
• Robert Hankin, Co-Founder and Partner, Starfish Associates: “Joining forces with Persistent presents a new chapter for us, expanding our capabilities in AI-driven contact center integration, automation, and transformation, while gaining access to Persistent’s strong customer base.”
• David Raanan, Co-Founder and Partner, Starfish Associates: “Our platforms and solutions align perfectly with Persistent’s strategic objectives, creating strong synergies that will enable companies worldwide to gain competitive advantages and streamline their operations.”

Industry Insights:

• Phil Fersht, CEO and Chief Analyst, HFS Research: “With the acquisition of Starfish Associates, Persistent is poised to disrupt the UC and contact center markets. The company’s industry-leading growth and distinct culture make it an exciting proposition as the need for AI-driven business transformation demands trusted providers with cross-platform UC and contact center experience.”

The acquisition of Starfish Associates underscores Persistent Systems' commitment to leveraging AI and automation for enhanced business transformation. This strategic move not only strengthens Persistent’s capabilities but also provides immediate benefits to its global customer base, positioning the company as a leader in the CX market.