Sectigo continues 20+ year tradition of leadership in public CA and Certificate Lifecycle Management industry

Sectigo®, a leader in comprehensive certificate lifecycle management (CLM), proudly announces that it has passed its annual WebTrust audit for the year. This achievement underscores Sectigo’s ongoing commitment to maintaining the highest standards in digital trust and certificate management for its extensive customer base.

Sectigo's Commitment to Digital Trust:

• Annual WebTrust Audit: Sectigo undergoes rigorous annual audits to ensure adherence to best practices in certificate management.
• Role of Sectigo: Acts as a Certificate Authority (CA) ensuring secure, encrypted connections between browsers and websites.

Key Statements from Sectigo:

• Kevin Weiss, CEO of Sectigo: Highlights Sectigo’s role in securing networks and upholding web security for thousands of customers.
• Customer Base: Includes leading global organizations relying on Sectigo for their digital security needs.

Standards and Guidelines:

• CA/Browser Forum Rules: Sectigo adheres to industry standards set by the CA/Browser Forum for certificate authorities.
• ETSI Guidelines: Follows guidelines from the European Telecommunications Standards Institute (ETSI).
• Major Root Programs: Complies with requirements from major root programs to maintain trust and security in public key infrastructure (WebPKI).

Importance of Certificate Authorities:

• Digital Identity: CAs play a crucial role in digital identity, providing the foundation for secure internet connections.
• Public Trust: Certificate Authorities are held to high standards to preserve public trust in online transactions and communications.

Sectigo’s successful WebTrust audit reinforces its commitment to digital trust and security. By upholding rigorous standards and guidelines, Sectigo continues to serve as a trusted CA, ensuring the integrity and safety of encrypted web connections for its global customer base.

Standard Support Underscores Company’s Commitment to Transparency and Trust in Digital Images and Videos

Cloudinary, a leading image and video technology platform, is excited to announce its support for the Coalition for Content Provenance and Authenticity (C2PA) and its Content Credentials specification. This new capability will help ensure the authenticity and transparency of digital media as AI-generated content becomes increasingly common. Cloudinary is working with select enterprise customers, including Dow Jones, to implement this standard and advance the mission of C2PA.

What is C2PA and Content Credentials?

• C2PA: Coalition for Content Provenance and Authenticity, a standard-setting organization for digital media transparency.
• Content Credentials Specification: A standard for embedding secure, tamper-evident metadata in media files.
• Goals of C2PA:
  • Certify the source and history (provenance) of media content.
  • Unite efforts of initiatives like the Content Authenticity Initiative (CAI) and Project Origin.
  • Address challenges posed by AI-generated content and digital media manipulation.

Cloudinary’s Role in C2PA:

• New Support: Cloudinary supports adding signed provenance metadata in compliance with the C2PA standard.
• Enterprise Collaboration: Working with select customers, including Dow Jones, to implement Content Credentials.
• Commitment: Cloudinary aims to advance digital media transparency and fight fake and altered media.

Importance of Provenance Metadata:

• Digital Ecosystem: Promotes a healthier digital environment through certified media provenance.
• AI and Media: Addresses challenges of distinguishing authentic media from AI-generated or manipulated content.
• Trust and Transparency: Essential for maintaining credibility in digital media and combating misinformation.

Statements from Key Figures:

• Clarence Kwei, SVP of Consumer Technology at Dow Jones: Emphasizes the importance of authentic storytelling and collaboration with Cloudinary for a transparent digital ecosystem.
• Tal Lev-Ami, CTO at Cloudinary: Highlights Cloudinary’s commitment to building trust in digital media through C2PA standards and Content Credentials.

Cloudinary’s Ongoing Efforts:

• Historical Commitment: Cloudinary’s dedication to trust and transparency since its inception in 2012.
• CAI Membership: Joined the Content Authenticity Initiative in 2020 to promote content authenticity and provenance.
• Beta Program: Launched a beta Content Credentials program in 2023 to develop features based on customer feedback.

Cloudinary’s support for the C2PA’s Content Credentials specification marks a significant step forward in the fight against fake and altered media. By collaborating with leading organizations like Dow Jones and implementing this standard, Cloudinary is committed to enhancing digital media transparency and trust, especially in the age of AI-generated content.

• Introducing SmarterLinks – the industry-first tool for secure, comprehensive control, distribution, and monetization of digital assets

• Premier League Pilot Cuts Paid Media Costs by 50% Acquiring and Licensing Trending TikTok Content

• Secures $1.1 Million Angel Funding from Industry Titans to Accelerate Development

In response to the growing complexities of digital content creation and AI advancements, SmarterLicense is thrilled to announce the launch of its public beta. The new platform introduces a revolutionary licensing framework and the industry-first SmarterLinks tool, designed to offer unparalleled control, flexibility, and monetization opportunities for digital assets and intellectual property.

SmarterLicense’s New Licensing Framework:

• Addressing Copyright Gaps: Designed to bridge the gap between traditional copyright models and the modern digital landscape.
• Key Features:
  • Tailored Solutions: For diverse content and data utilization needs.
  • Protection for Creators and Buyers: Offers legal frameworks to safeguard intellectual property and manage usage.
  • Public Beta Launch: Available for users to explore and provide feedback.

Introducing SmarterLinks:

• What is SmarterLinks?: A patent-pending tool for secure, comprehensive control, distribution, and monetization of digital assets.
• Functionality:
  • Secure File Distribution: Enables safe sharing of files for AI training and other uses.
  • Usage Tracking and Permission Setting: Allows creators to set rules, monitor use, and revoke access as needed.
  • Performance Optimization: Reduces server load and improves website latency by over 90% through efficient file streaming.

Additional Product Offerings:

• Marketplaces: Connects buyers and sellers for IP monetization and revenue opportunities.
• Offers Tool: Facilitates easy contract creation and asset licensing from anywhere on the web.
• Upload Portals: Allows buyers to set terms and acquire bulk content from multiple contributors.

SmarterLicense’s Background and Vision:

• Founder Liz Hagelthorn: From a young blogger to leading creative strategies for major tech and media companies.
• Mission: To transform the IP creation, sharing, and monetization process with innovative tools and legal frameworks.

Premier League Pilot Success:

• Campaign Details: Enabled the Premier League to acquire trending TikTok content at 50% lower costs and engage Gen Z effectively.
• Impact: Achieved 100% audience retention during halftime programming and reduced media costs significantly.

$1.1 Million Angel Funding Secured:

• Investors: Includes Chris Camillo, Bobby and Ben Hundreds, Barbara Jones, and Jim Toth.
• Purpose: To accelerate the development of SmarterLicense’s platform and expand its impact on digital content management.

Endorsements and Testimonials:

• Bobby Hundreds: Praises SmarterLicense for innovating digital licensing models and expanding brand engagement.
• Roahn Hylton: Highlights the platform’s role in bridging gaps for music creators and ensuring fair compensation.
• Barbara Jones: Impressed by SmarterLicense’s approach to generative AI and IP management.
• Kelly Weimert: Enthusiastic about SmarterLicense’s tools for protecting and monetizing creative work.

SmarterLicense’s launch of its public beta, featuring the groundbreaking SmarterLinks tool, represents a significant advancement in digital asset management and licensing. With its new framework and innovative tools, SmarterLicense is set to redefine how creators and buyers navigate the complexities of modern intellectual property and content distribution.

Kamilah Thomas Brings a Wealth of Experience to Avaya by Continuing to Evolve the Company’s Culture while Better Aligning People and Processes

Avaya, a leader in enterprise customer experience (CX) solutions, is excited to announce the appointment of Kamilah Thomas as Senior Vice President and Chief People Officer (CPO), effective June 3. Based at Avaya’s headquarters in Morristown, New Jersey, Thomas will report directly to CEO Alan Masarek and play a pivotal role in shaping the company’s culture and DEI&B strategies.

Kamilah Thomas Joins Avaya as CPO:

• Role and Responsibilities:

  • Leadership Transformation: Oversees Avaya’s global HR functions and culture transformation.
  • Mission Focus: Advances the company’s Destination Place to Work journey to foster a high-performance culture.
  • DEI&B Initiatives: Leads Diversity, Equity, Inclusion, and Belonging (DEI&B) efforts and manages Avaya United employee resource groups.

• Statements:

  • Alan Masarek, CEO: "Kamilah’s extensive experience in transforming organizations and building inclusive cultures is the right fit for Avaya."
  • Kamilah Thomas: Excited to contribute to Avaya’s mission to create a dynamic, inclusive, and high-performance work environment.

Kamilah Thomas’s Professional Background:

• Previous Experience:

  • Roku: SVP, People and Workplace Experience, grew workforce by 56% and supported profitable growth.
  • Dow Jones & Company: Chief People Officer, led digital transformation and supported 7,000 employees across 50 markets.
  • A+E Networks: Co-head of People & Culture, facilitated CEO transition and led HR transformation for 2,000+ employees.

• Notable Achievements:

  • Organizational Scale: Proven track record of scaling teams and driving successful workplace transformations.
  • HR Leadership: Extensive experience in strategic HR roles with a focus on growth and cultural development.

Avaya’s Vision for Culture and DEI&B:

• Culture Development:
  • Destination Place to Work: A strategic initiative to evolve Avaya’s workplace culture into one where every employee can thrive.
  • Equitable Work Environment: Commitment to creating an inclusive and supportive work environment through DEI&B efforts.

Future Goals for Avaya’s HR Strategy:

• Cultural Evolution: Continued focus on developing a high-performance culture and inclusive workplace.
• DEI&B Focus: Expanding DEI&B initiatives to support diverse talent and foster a sense of belonging for all employees.

Kamilah Thomas’s appointment as Senior Vice President and Chief People Officer at Avaya marks a significant step in the company’s ongoing efforts to transform its workplace culture and advance DEI&B initiatives. With her extensive background in global HR leadership and organizational transformation, Thomas is poised to lead Avaya’s efforts to create an inclusive and high-performance environment for its employees.

KINESSO to Lead Activation on Industry-first Green Media Marketplace

IPG Mediabrands, the media and marketing solutions arm of Interpublic Group, and SeenThis, an innovative adaptive streaming company, have announced a landmark partnership to launch the Climate Action Marketplace (CAM). Set to debut in Q2 2024, CAM is the first-of-its-kind green advertising marketplace designed to integrate sustainability into media campaigns while enhancing performance. This initiative combines SeenThis’s cutting-edge adaptive streaming technology, PubMatic’s premium inventory, and the expertise of IPG Mediabrands’ performance agency, KINESSO.

Launch of the Climate Action Marketplace (CAM):

• Overview of CAM:

  • Innovative Approach: CAM is the industry’s first green advertising marketplace, aiming to deliver high-quality ad campaigns with a reduced carbon footprint.
  • Technology Integration: Combines SeenThis adaptive streaming technology with PubMatic’s premier inventory and KINESSO’s performance expertise.

• Goals and Objectives:

  • Sustainability Focus: Reduces carbon emissions through efficient data transfer and adaptive streaming.
  • Performance Enhancement: Improves campaign performance and viewer experience without additional costs.

• Availability:

  • Launch Date: CAM will be available to all IPG Mediabrands clients starting Q2 2024.

Benefits of CAM’s Technology:

• SeenThis Adaptive Streaming:

  • Reduced Data Waste: Transfers data only for creatives in-view, lowering digital carbon footprints.
  • Enhanced Viewer Experience: Offers high-quality, instant creative load times with less data compared to conventional methods.

• PubMatic’s Premier Supply:

  • Cost Efficiency: Utilizes high-quality inventory to reduce costs and improve campaign effectiveness.
  • Sustainable Practices: Focuses on creating a more responsible digital advertising supply chain.

• KINESSO’s Role:

  • Expertise in Performance: KINESSO leverages its performance agency capabilities to optimize CAM for client success.

Industry Impact and Statements:

• Martin Bryan, Global Chief Sustainability Officer at IPG Mediabrands:

  • “Our Climate Action Marketplace allows us to meet performance goals while reducing carbon emissions. By integrating SeenThis technology, we can make a significant positive impact for our clients.”

• Kyle Dozeman, CRO at PubMatic:

  • “Our collaboration with IPG Mediabrands and SeenThis provides brands with a solution that delivers exceptional advertising experiences and promotes sustainability on a global scale.”

• Susan Kravitz, Head of Commercial Partnerships at SeenThis:

  • “CAM represents a bold step forward in digital advertising, combining better performance with reduced carbon emissions. We are excited to be part of this next generation of advertising solutions.”

Future Vision:

• CAM’s Strategic Vision:
  • Long-Term Goals: To set a new standard in the advertising industry for integrating sustainability into media strategies.
  • Broader Impact: Aims to inspire other companies to adopt green practices and contribute to a more sustainable digital advertising ecosystem.

The launch of the Climate Action Marketplace (CAM) marks a significant milestone in the evolution of digital advertising. By integrating SeenThis’s adaptive streaming technology with PubMatic’s premier inventory and KINESSO’s performance capabilities, IPG Mediabrands is setting a new benchmark for combining sustainability with high-quality advertising. CAM offers a transformative solution for brands seeking to achieve exceptional campaign results while actively reducing their carbon footprint.

• LSEG's flagship digital platform experience, Workspace, enhanced with integrated news and commentary from Dow Jones's leading news brands, LSEG Workspace will also be deployed across Dow Jones newsrooms.

• LSEG's Deals Intelligence and League Tables to enrich The Wall Street Journal's coverage of global deal-making.

• Dow Jones to embed LSEG's world-class data and analytics capabilities across digital and print properties including The Wall Street Journal, Barron's, Investor's Business Daily and MarketWatch.

• Co-development of an enhanced news experience within LSEG Workspace curated to showcase the top news from across Dow Jones brands.

LSEG (London Stock Exchange Group) and Dow Jones have announced a strategic multi-year partnership that will see the integration of Dow Jones’s prestigious news content and advanced analytics into LSEG Workspace. This collaboration, starting today, aims to enhance financial market insights and newsroom productivity through a comprehensive suite of data, news, and analytics solutions. The partnership will enrich LSEG Workspace with premium Dow Jones news content and offer Dow Jones access to LSEG’s advanced tools and data resources.

New Data, News, and Analytics Partnership:

• Overview of the Partnership:

  • Announcement Date: Effective immediately.
  • Scope: A multi-year collaboration focused on integrating Dow Jones’s news services with LSEG’s financial data and analytics platforms.

• Partnership Benefits:

  • For LSEG Workspace Subscribers:

    • Access to Dow Jones News: Premium subscribers gain access to thousands of articles, including market scoops, exclusives, and insights from sources like The Wall Street Journal, Barron's, MarketWatch, and more.
    • Language Coverage: Includes news in Chinese, German, and Japanese.
    • No Additional Cost: Access to Dow Jones’s news content is included in the existing LSEG Workspace subscription.

  • For Dow Jones Editorial Operations:

    • Access to LSEG Workspace Tools: Dow Jones journalists will utilize LSEG’s comprehensive suite of data tools, including Datastream, Fundamentals & Estimates, StarMine models, and SDC Platinum insights.
    • Support for Editorial Excellence: Enhances workflow and productivity for Dow Jones’s editorial teams.

Enhancements and Innovations:

• Enhanced News Experience:

  • Co-Development of New Features: LSEG and Dow Jones will co-create an upgraded news experience within LSEG Workspace.
  • Launch Timeline: New features are set to launch in early 2025.
  • Curated News Experience: Dow Jones senior editors will curate top news stories tailored for the Workspace audience.

• Expansion of Feed Offerings:

  • Text Feeds and Analytics: LSEG will offer Dow Jones’s text feeds to existing subscribers and enhance news analytics services.
  • Integration of Technologies: Combines Dow Jones’s real-time news with LSEG’s classification, tagging, and search capabilities.

Key Statements:

• LSEG Executive Comments:

  • Martin Gahbauer, Chief Data and Analytics Officer at LSEG:
    • “This partnership leverages Dow Jones’s premier news content alongside LSEG’s advanced data and analytics solutions to provide unparalleled financial market insights and support for our subscribers.”

• Dow Jones Executive Comments:

  • William Lewis, CEO of Dow Jones:
    • “We are excited to collaborate with LSEG to bring our trusted news content to their platform. This partnership will enhance our editorial capabilities and offer our subscribers enriched financial insights and analytics.”

Strategic Vision:

• Future Goals:
  • Innovative Solutions: Aims to develop new features and tools for both LSEG and Dow Jones audiences.
  • Broader Impact: Set to redefine the financial news and data analytics landscape through enhanced content and advanced technology.

The new partnership between LSEG and Dow Jones marks a significant advancement in the financial news and data analytics sector. By integrating Dow Jones’s renowned news content with LSEG’s cutting-edge data tools, the collaboration aims to deliver superior financial market insights and foster innovation in editorial operations. With the launch of new features in early 2025 and expanded content offerings, this partnership is poised to set a new standard for financial news and analytics services. 

The global contextual advertising company enters the Australian market with acquisition of JustEggs, expanding its footprint in the APAC region

Seedtag, renowned for its innovative contextual advertising solutions, has acquired JustEggs, an Australian creative intelligence business known for delivering effective digital campaigns. This acquisition marks Seedtag's strategic entry into the Australian market, aiming to extend its contextual AI technology, Liz, and enhance advertising solutions across the APAC region.

Strategic Acquisition:

• Overview of the Acquisition:

  • Announcement Date: Today.
  • Target: JustEggs, an Australian creative intelligence firm.
  • Effective Date: Integration begins in July.

• Objectives of the Acquisition:

  • Market Expansion: Entering the Australian market to support Seedtag’s growth in the APAC region.
  • Technological Integration: Introducing Seedtag’s privacy-first contextual AI technology, Liz, to enhance JustEggs’s digital advertising solutions.
  • Leadership Continuity: Nik Kontoulas, CEO and Founder of JustEggs, will continue as Managing Director ANZ.

About JustEggs:

• Company Background:

  • Founded: 2013.
  • Specialization: Digital solutions for creating engaging and measurable campaigns for brands and advertisers.

• Accomplishments:

  • Innovative Campaigns: Known for delivering high-value digital advertising solutions.
  • Local Expertise: Deep understanding of the Australian market.

Seedtag’s Contextual AI Technology:

• Technology Overview:

  • Product: Liz, Seedtag’s proprietary contextual AI technology.
  • Capabilities: Privacy-first targeting, real-time interest-based consumer engagement.

• Recent Achievements:

  • Award: Best Contextual Targeting Offering at the 2024 Digiday Media Awards.
  • Global Reach: Expanded to 17 markets worldwide.

Market Potential in Australia:

• Market Statistics:

  • Internet Users: Expected to exceed 23.3 million by 2025.
  • Internet Penetration Rate: Over 89% by 2025 (Statista).

• Strategic Importance:

  • Growth Opportunity: A significant market for expanding Seedtag’s contextual advertising solutions.
  • Previous Expansions: Entered India and Peru in 2023, Canada in 2024.

Future Plans and Vision:

• Statements from Key Executives:
  • Albert Nieto, Co-CEO & Co-Founder of Seedtag:
    • “The acquisition of JustEggs demonstrates Seedtag’s commitment to international growth and the advancement of contextual intelligence in new markets.”
  • Nik Kontoulas, Founder of JustEggs:
    • “Partnering with Seedtag opens a new chapter for digital advertising innovation in the ANZ market with advanced contextual AI technology.”
  • Dal Gill, VP of New Markets at Seedtag:
    • “We are excited about the potential for our solutions in the Australian market and look forward to delivering privacy-first, scalable targeting solutions.”

Technological and Market Impact:

• Technological Innovations:

  • Adaptive Technology: Seedtag’s Liz will provide advanced targeting capabilities and improved campaign effectiveness.
  • Privacy-First Approach: Focus on cookieless advertising solutions.

• Market Impact:

  • Client Benefits: Enhanced advertising strategies for Australian brands and publishers.
  • Industry Contribution: Addressing the demand for effective, privacy-focused digital advertising solutions.

The acquisition of JustEggs by Seedtag marks a significant step in expanding Seedtag’s presence in the APAC region. With the integration of Seedtag’s advanced contextual AI technology, Liz, JustEggs is set to offer more effective and privacy-first advertising solutions to the Australian market. This strategic move follows successful market entries in India, Peru, and Canada and represents Seedtag’s ongoing commitment to international growth and innovation in the digital advertising industry.

Martinelli brings CPO and HR leadership experience from both private and public companies

Contentful, a leading composable content platform, has announced the appointment of Ray Martinelli as the new Chief People Officer (CPO). Martinelli brings a wealth of experience in human resources, having successfully led HR initiatives in various high-growth companies. His background spans from startups to billion-dollar enterprises, making him a perfect fit for Contentful's global presence.

Ray Martinelli's Career and Achievements

• Early Career at Apple: Began his professional journey at Apple, gaining foundational HR experience.
• Roles at Juniper Networks and ServiceSource: Scaled operations and led ServiceSource through an IPO.
• Transformation at Coupa: Played a pivotal role in transforming Coupa into a public company.

Martinelli's Fit with Contentful

• Global Experience: Extensive international experience aligns with Contentful’s global operations.
• EMEA Operations: Successfully managed large multidisciplinary teams in Germany and other EMEA regions.

Leadership Style and Values

• Transparent Leadership: Known for transparency, authenticity, and mission-driven values.
• Employee-Centric Approach: Focuses on respectful and transparent conversations, fostering a high-performance culture.

Expertise Areas

• Talent Acquisition
• Compensation and Benefits
• Systems and Processes
• Culture Development
• Leadership Development
• Acquisition Management
• Workplace Management
• Pre/Post IPO Management

Ray Martinelli's appointment as CPO is a strategic move for Contentful, bringing in a leader with proven expertise in scaling HR operations for high-growth companies. His leadership style and extensive experience will be instrumental in driving Contentful forward, ensuring a high-performance culture that values its employees.