Omnicom has announced a strategic acquisition that bolsters its precision marketing division, Omnicom Precision Marketing Group (OPMG), with the addition of LeapPoint, a digital advisory firm. This move is designed to enhance OPMG’s comprehensive end-to-end content solution, empowering marketers to streamline workflows and deliver personalized customer experiences at speed and scale.

Enhancing Marketing Lifecycle Orchestration

LeapPoint, co-founded and led by CEO Nik DeBenedetto, specializes in optimizing marketing organizations for Fortune 1000 enterprises. The firm focuses on strategically integrating people, processes, and Adobe technology to enhance marketing performance. As an Adobe Gold Solution Partner, LeapPoint brings extensive expertise across the Adobe Experience Cloud, particularly with:

• Adobe Workfront
• Adobe Fusion
• Other Adobe Content Supply Chain offerings

By leveraging these tools, LeapPoint helps organizations streamline and automate workflows, dismantle operational silos, and foster improved team collaboration.

The Power of Generative AI in Marketing

LeapPoint enables creatives and marketers to harness generative AI, minimizing manual tasks and maximizing creative output. This capability equips teams with valuable insights to produce on-brand content at scale, further enhancing their marketing efforts.

Luke Taylor, CEO of OPMG, emphasized the importance of this acquisition, stating, “LeapPoint's outstanding depth of expertise across the Adobe Content Supply Chain, especially Workfront, makes them a vital strategic addition for Omnicom. They excel in process optimization, workflow automation, and technology integrations, which are essential for modern marketing operations. This acquisition not only strengthens our existing content supply chain capabilities but also reinforces OPMG’s leadership in the digital transformation space.”

Future Growth and Customer Experience

DeBenedetto expressed enthusiasm for the future, noting, “Joining Omnicom Precision Marketing Group will positively impact LeapPoint's growth trajectory. We are excited to enhance our ability to deliver unparalleled content supply chain expertise, enabling the rapid delivery and effective management of content at scale. This will allow our customers to provide exceptional employee experiences while meeting consumer demands for personalized interactions and powerful brand experiences.”

Strengthening Partnerships with Adobe

This acquisition also builds upon Omnicom’s longstanding partnership with Adobe, where they hold a Platinum Level Partner status. Omnicom utilizes Adobe’s Content Supply Chain solution to connect the necessary people, processes, and technology to deliver integrated client services effectively.

The acquisition of LeapPoint marks a significant milestone for Omnicom Precision Marketing Group, enhancing its capabilities in content supply chain management and digital transformation. With LeapPoint’s expertise in Adobe technologies, OPMG is well-positioned to offer unparalleled marketing solutions that meet the evolving demands of today’s enterprises.