OneMagnify, a leading provider of data science-driven marketing solutions, has announced its acquisition of Emodo, a pioneer in AI-powered programmatic marketing. Known for its Connected TV (CTV)-first media marketplace, Emodo specializes in dynamic creative and advanced audience targeting solutions. This acquisition positions OneMagnify to enhance its offerings by leveraging Emodo's capabilities while allowing Emodo to operate as a separate entity.

Key Benefits of the Acquisition

1. AI-Driven Programmatic Marketing: OneMagnify clients will gain access to Emodo's AI-powered programmatic marketing tools, enabling them to execute highly targeted and personalized campaigns that engage decision-makers throughout the buying journey.
2. Immersive Ad Formats: Emodo's focus on CTV and native ad formats helps capture attention and drive user engagement, enhancing the overall effectiveness of marketing strategies.
3. Data-Driven Insights: OneMagnify's existing data-driven insights combined with Emodo's advanced targeting capabilities will optimize campaigns, ensuring maximum ROI for clients.
4. Enhanced Value Proposition: This merger allows OneMagnify to deliver exceptional value to its clients, helping them achieve their business goals and maintain a competitive edge in the market.

Executive Insights

• Mark Petroff, CEO of OneMagnify: "This acquisition aligns perfectly with our vision of providing a comprehensive suite of B2B marketing solutions powered by best-in-class data science and technology capabilities. Emodo's cutting-edge AI technology will enable us to drive measurable results and enhance client experiences."
• Alistair Goodman, Co-Founder of Emodo: "Joining the OneMagnify team presents an exciting opportunity for Emodo. We will bring our AI-powered innovation and programmatic capabilities from B2C into the B2B space, focusing on advanced targeting and immersive creative solutions that unlock growth opportunities."

Market Implications

• Innovative Marketing Solutions: The merger signifies a strategic move towards blending B2B and B2C marketing strategies, harnessing the power of AI to create impactful marketing campaigns.
• Focus on Customer Experience: With advanced targeting and dynamic creative solutions, the combined entity will be able to craft experiences that resonate with audiences, ultimately driving customer engagement and satisfaction.
• Growth Potential: The acquisition opens new avenues for both companies to expand their market reach and leverage each other’s strengths, driving innovation in programmatic marketing solutions.

The acquisition of Emodo by OneMagnify marks a significant step towards enhancing their marketing solutions portfolio. By integrating advanced AI-driven programmatic marketing capabilities, OneMagnify is poised to offer unparalleled value to its clients, helping them navigate the complexities of modern marketing while achieving their business objectives.