IRCODE to Serve as Official Technology Partner to ADWEEK’s Brandweek, Replacing QR Codes with Next-Generation Image Recognition Technology

IRCODE, an innovative technology platform featuring next-gen image recognition, launched today to address the biggest challenges in advertising. This solution seamlessly merges physical and digital marketing, allowing consumers to capture a simple photo of an image be it a billboard, TV show, or product instantly connecting them to a brand-curated digital experience.

1. Transforming Advertising with Seamless Image-to-Digital Interaction:

   • IRCODE’s patented Exact Match Technology turns any image into an interactive experience, empowering brands to control the entire consumer journey. Unlike QR codes or external search engines, this advanced tech enables engagement without disruptions or redirection.

2. Advanced Image Recognition with Millimeter-Level Precision:

   • Powered by Content-Based Image Retrieval (CBIR) and AI neural networks, IRCODE can detect images with unmatched accuracy, even when they are partially obscured or viewed from different angles. This makes static ads—like billboards and product displays—dynamic and shoppable.

3. Real-Time Data and Consumer Insights:

   • Brands utilizing IRCODE gain access to real-time data, capturing valuable metrics such as engagement time, location, frequency, and conversion rates, helping optimize strategies based on consumer behavior.

4. Shoppable Media Across All Platforms:

   • From live events and digital video to streaming platforms and social media posts, IRCODE transforms any medium into an interactive, shoppable experience, creating new opportunities for engagement.

5. Interactive Experiences at Brandweek:

   • As the official technology partner for ADWEEK’s Brandweek, IRCODE will power interactive sessions, content unlocking, and gamified experiences like scavenger hunts and ‘scan-to-win’ challenges, enhancing attendee engagement throughout the event.

IRCODE is reshaping how brands interact with consumers, blending physical and digital worlds through innovative image recognition technology. By offering real-time, dynamic engagement opportunities and precise control over the consumer journey, IRCODE is setting new standards for performance-driven marketing experiences.

The Brandtech Group is setting a new standard in the marketing industry by unveiling a comprehensive suite of initiatives aimed at promoting the ethical use of generative AI (Gen AI). This includes the introduction of a blueprint for creating ethical Gen AI policies and a groundbreaking technology called Bias Breaker, designed to address biases in foundational AI models.

1. Commitment to Responsible AI Use:

   • Brandtech emphasizes the importance of ethical practices in Gen AI, focusing on three key areas: hiring and training teams, developing technology, and offering services. The company has been delivering scaled Gen AI services since 2018, positioning itself as a leader in ethical AI.

2. Introduction of Bias Breaker Technology:

   • After over a year of development, the Bias Breaker tool is now live, integrated with Pencil, Brandtech’s leading generative AI marketing platform. Bias Breaker enhances inclusivity in image generation, countering the prevalent biases observed in many foundational models.

3. Addressing Bias in AI Models:

   • Brandtech's research revealed significant biases in AI-generated images, particularly regarding gender representation in roles like CEOs. The research found that certain models produced images of male CEOs 98-100% of the time, starkly contrasting with actual statistics, which show only 10.4% of Fortune 500 CEOs are female.

4. Promoting Diversity with Advanced Technology:

   • Bias Breaker enriches user prompts with diversity elements, such as age, race, ability, gender identity, and religion. This innovative approach aims to create more inclusive and representative outputs, moving beyond biases inherent in the training data of many generative models.

5. Practical Measures and Resources:

   • Brandtech's Ethical Gen AI package includes a free blueprint for developing ethical Gen AI policies, providing valuable insights and guidelines. The company also offers training for client-facing teams to facilitate ethical decision-making in Gen AI applications.

6. Market Demand for Ethical Practices:

   • With increasing inquiries from CMOs about the ethical implications of Gen AI, Brandtech's initiatives are timely and necessary. The Ethical Gen AI Package, including Bias Breaker, is designed to provide clear answers and establish best practices for responsible AI use in marketing.

Brandtech Group is leading the charge in promoting ethical generative AI practices within the marketing industry. With the introduction of Bias Breaker technology and a commitment to transparency and inclusivity, Brandtech is not just responding to market demands but actively shaping the future of AI in advertising. By getting ahead of potential challenges, the company aims to create a responsible and equitable AI landscape.

Surescripts®, the nation's leading health information network, has announced a strategic partnership with CLEAR, a secure identity platform, to strengthen its identity verification technology infrastructure. This collaboration aims to streamline validation and ongoing identity verification for Surescripts Network Alliance participants, including providers, pharmacies, and payers.

Key Benefits of the Partnership

• Streamlined Identity Verification
  CLEAR’s identity proofing technology will enhance the process for healthcare organizations to access the Surescripts network’s clinical and technical tools, ensuring a more automated and simplified experience.

• Increased Security and Efficiency
  This partnership introduces an additional layer of identity validation protections, safeguarding personal health information and patient safety while boosting operational efficiency.

Commitment to Patient Safety and Care Quality
“Our partnership with CLEAR exemplifies our commitment to safeguarding the Surescripts Network Alliance and protecting patient information,” said Tara Dragert, Chief Product Officer for Surescripts. “By simplifying health intelligence sharing and enforcing rigorous security standards, we ensure clinicians and healthcare professionals have timely access to crucial clinical and benefit information, ultimately leading to higher quality and more cost-effective patient care.”

Reinforcing Identity Management Capabilities
Judy Hatchett, Vice President and Chief Information Security Officer for Surescripts, emphasized the importance of this partnership: “It is essential that we continue innovating to make patient care safer and better informed. This collaboration will enhance our identity management capabilities, allowing clinicians to confidently access the right information for the right patient, from the right source.”

CLEAR’s Role in Enhancing Healthcare Security
“At CLEAR, we believe identity is foundational to making experiences safer and easier, especially in healthcare,” said David Bardan, Head of Healthcare at CLEAR. “We’re excited to bring our secure, reusable identity platform to Surescripts, enhancing trust, reducing fraud, and eliminating friction for healthcare providers and organizations.”

Surescripts’ Commitment to Health Information Sharing
In 2023, Surescripts supported nearly 24 billion exchanges of patient clinical and benefit information, connecting 2.14 million care providers and organizations. The Surescripts network is dedicated to providing industry-leading reliability, security, and scalability for all Network Alliance participants, setting high privacy, security, and network access standards that aid in cyber resilience and protect health information comprehensively.

VIQ Solutions Inc., a global provider of secure, AI-driven digital voice and video capture technology and transcription services, has announced the appointment of David Sharma to its board of directors, effective September 18, 2024. This strategic addition aims to bolster the company's governance and support its growth initiatives.

Appointment Details

• New Board Member

  • David Sharma appointed to the Board of Directors.
  • Effective date: September 18, 2024.

• Sharma's Expertise

  • Extensive executive experience in technology and telecommunications.
  • Brings knowledge in board governance and artificial intelligence (AI).

Impact on VIQ Solutions

• Support for Growth Plans

  • Sharma’s expertise expected to aid in global scaling efforts.
  • Focus on achieving growth and profitability objectives.

• Chairman's Statement

  • Larry Taylor, Chair of the Board, expresses excitement about Sharma’s appointment.
  • Highlights the value of Sharma’s proven track record in technology sectors.

David Sharma's Background

• Professional Qualifications
  • Chartered Governance Institute Accredited Director.
  • Holds an Honours Bachelor of Mathematics in Information Systems from the University of Waterloo.

The appointment of David Sharma is set to enhance VIQ Solutions' board governance and strategic direction, supporting the company's ambitions for global expansion and improved profitability.

Customers can automate and stream staffing and recruitment workflows through Asymbl Recruiter Agent for Agentforce

Asymbl, Inc. has announced its participation in Salesforce's Agentforce Partner Network, enhancing the capabilities of its Recruiter Agent. This collaboration aims to streamline recruiter workflows through intelligent automation, allowing for greater efficiency and effectiveness in candidate management.

Key Highlights of the Announcement

• Partnership with Salesforce

  • Asymbl joins a global network focused on building innovative third-party agents for Salesforce.
  • The Agentforce suite offers autonomous AI agents to automate tasks across various industries.

• Asymbl Recruiter Agent

  • Automates time-consuming recruiting tasks, allowing recruiters to focus on building meaningful interactions.
  • Features include intelligent candidate identification, effortless job description creation, autonomous interview scheduling, and comprehensive interview feedback summaries.

Core Features of Asymbl Recruiter Agent

1. Intelligent Candidate Identification

   • Utilizes Salesforce Data Cloud and partner application data for effective resume matching.
   • Analyzes interactional data to identify best-fit candidates quickly.

2. Effortless Job Description Creation

   • Generates job descriptions based on existing data and hiring manager preferences.
   • Saves time in drafting descriptions manually.

3. Autonomous Interview Scheduling

   • Schedules interviews with real-time availability, minimizing coordination challenges.

4. Comprehensive Interview Feedback Summaries

   • Produces detailed summaries of interview feedback, enabling faster and more informed hiring decisions.

Impact on Recruitment Efficiency
The Asymbl Recruiter Agent significantly accelerates the recruitment workflow, making it more effective for staffing firms and corporate recruiters. By automating routine tasks, it allows recruiters to expedite the hiring process and optimize their operations.

Statements from Leadership

• Brandon Metcalf, CEO of Asymbl, Inc.

  • Expressed excitement about the growth and innovation opportunities through the partnership with Salesforce, emphasizing the transformative potential of AI in staffing and recruiting.

• Rob Lowry, Chief Delivery Officer at Apex Systems

  • Highlighted the importance of Asymbl's partnership in adapting to a competitive market and pushing recruitment technology boundaries.

• Brian Landsman, EVP at Salesforce

  • Reinforced the significance of autonomous agents in enhancing business outcomes and efficiency across various use cases.

Asymbl's integration into the Salesforce Agentforce Partner Network represents a pivotal moment for recruitment technology, empowering organizations to streamline their hiring processes and improve overall efficiency through intelligent automation.

Resecurity (USA), a leading provider of cybersecurity solutions for Fortune 500 companies and government organizations, has announced its membership in the Cloud Security Alliance (CSA). This partnership aims to promote best practices for securing cloud environments and enhancing overall cloud security.

Key Highlights of the Announcement

• Membership in Cloud Security Alliance

  • Resecurity joins CSA, a leading organization focused on cloud security best practices.
  • Commitment to raising awareness and improving cloud security standards globally.

• Expertise in Cybersecurity

  • Resecurity brings its extensive experience in threat intelligence, risk management, and cloud security solutions.
  • Utilizes AI-driven threat detection and real-time data analytics to mitigate risks in cloud environments.

Impact on Cloud Security

• Contributing to Cloud Security Frameworks

  • Resecurity aims to enhance existing cloud security frameworks and share insights on emerging threats.
  • Focus on creating a safer digital landscape amid increasing cloud adoption and AI integration.

• Comprehensive Cloud Marketplace Presence

  • Resecurity's solutions are available on major cloud marketplaces, including Oracle OCI, Microsoft Azure, and Amazon AWS.
  • Addresses compliance with data protection regulations and national cloud providers' regulatory requirements.

Leadership Statements

• Jim Reavis, Co-Founder and CEO of CSA

  • Expressed excitement about Resecurity’s membership and its contributions to global cloud technology protection.

• Gene Yoo, CEO of Resecurity

  • Emphasized the alignment of Resecurity’s AI-driven focus with CSA’s mission to establish cloud security best practices.
  • Highlighted the importance of collaboration with industry leaders to mitigate risks effectively.

Resecurity's collaboration with the Cloud Security Alliance marks a significant step toward advancing cloud security practices. By leveraging AI-driven cybersecurity solutions and sharing expertise, Resecurity aims to empower organizations to adopt cloud technologies safely and effectively.

SOC 2 Type 2 and other certifications illustrate the company's secure, reliable, and consistent approach to managing complex data environments  

HaystackID has successfully maintained its Service Organization Control 2 (SOC 2) Type 2 certification for the fourth consecutive year. This achievement underscores the company's commitment to data security and privacy across all organizational processes.

Key Highlights of the Announcement

• SOC 2 Type 2 Certification

  • Reaffirms HaystackID's dedication to data security, privacy, and integrity.
  • Indicates that robust security controls are consistently effective across all departments.

• Introduction of SOC 3 Certification

  • SOC 3 allows HaystackID to publicly demonstrate its security posture without requiring an NDA for access.
  • Enhances client trust and promotes transparency in security practices.

Ongoing Commitment to Operational Excellence

• Independent Audit by Wipfli LLP

  • Certification reflects adherence to all five trust services criteria: security, availability, processing integrity, confidentiality, and privacy.
  • Confirms HaystackID’s capability to manage secure, reliable systems essential for regulatory compliance.

• Simplified Validation with SOC 3

  • SOC 3 report provides concise validation of compliance without the extensive documentation typically required.
  • Available for public access on HaystackID's website.

Expanding Security Certifications

• Portfolio of Security Certifications
  • In addition to SOC 2 Type 2 and SOC 3, HaystackID holds HITRUST r2 and ISO/IEC 27001:2013 certifications.
  • HITRUST r2 ensures compliance with healthcare industry standards for protecting sensitive data.
  • ISO 27001 validates HaystackID's comprehensive approach to information security management.

Statements from Leadership

• Michael Cammack, VP of IT and Security

  • Emphasized that data security and privacy are core values ingrained in HaystackID's culture.

• Stephanie Wienke, Security Specialist

  • Highlighted the importance of certifications in maintaining high security and privacy standards across operations.

HaystackID's commitment to maintaining and expanding its security certifications demonstrates a robust approach to data protection and regulatory compliance, reinforcing trust and transparency with clients in a complex digital landscape.

To increase customers' online visibility, SOCi now offers third-party review solicitation

SOCi Inc., the CoMarketing Cloud for multi-location enterprises, has announced a major enhancement to its Genius Reviews platform with the introduction of "Get Reviews." This new feature allows businesses to solicit reviews, helping them build their online reputation and improve visibility on third-party sites (excluding Yelp).

Key Highlights of the Announcement

• Introduction of "Get Reviews"

  • Enables continuous generation of new reviews for multi-location businesses across various sectors, such as commercial and property.
  • Aims to enhance search visibility and customer satisfaction.

• Consumer Insights

  • According to SOCi's Consumer Behavior Index 2024, 87% of consumers use reviews for local buying decisions.
  • Increasing reviews can lead to higher online visibility and revenue growth.

Benefits of the New Feature

• Empowering Clients

  • "Get Reviews" is described as a "game-changer" by Falk Gottlob, SOCi’s Chief Product Officer.
  • Provides clients with a scalable tool that grows with their business needs.

• Addressing Consumer Expectations

  • SOCi's Local Visibility Index (LVI) 2024 shows that brands often neglect to respond to over half of their reviews.
  • High Visibility brands, which respond to 80.5% of their Google reviews, see significant revenue growth compared to the average.

Streamlined Review Management with Genius Reviews

• AI-Powered Solutions

  • Genius Reviews is the only scalable, AI-driven solution that automatically crafts responses to reviews across all networks and locations.
  • Transforms review management from a manual process into a streamlined system, ensuring no review goes unanswered.

• Importance of Engagement

  • Gottlob emphasizes that consumers prefer companies that engage actively on digital platforms, treating them as virtual storefronts.

SOCi's enhancement of Genius Reviews with the "Get Reviews" feature positions multi-location businesses to effectively build their online reputation and respond to consumer feedback, driving revenue growth and customer satisfaction in an increasingly competitive marketplace.