Bloomreach, a leader in e-commerce personalization, has announced the launch of Rich Communication Services (RCS) to elevate SMS marketing. Powered by Bloomreach’s Loomi AI, this new feature allows brands to deliver enhanced, interactive messaging experiences within native messaging apps. With RCS, Bloomreach aims to move beyond one-way SMS to real-time, two-way conversations that connect iOS and Android users seamlessly.

Why RCS Matters in SMS Marketing

Traditional SMS marketing is effective but often faces limitations, such as high costs, limited engagement, and lower ROI. RCS changes the game by enabling marketers to create interactive, engaging messages that foster a deeper connection with customers. Bloomreach is among the first to make RCS widely available, positioning itself as a comprehensive solution for personalized customer interactions across mobile and web.

Key Features of Bloomreach’s RCS

• Two-Way Customer Engagement

  • RCS enables real-time, two-way communication, allowing marketers to guide customers along their shopping journey, answer questions, and tailor recommendations to their preferences.

• Enhanced Communication Capabilities

  • RCS messages support high-resolution images and detailed product information without character limitations, reducing the need for follow-up interactions and enhancing customer experience.

• AI-Powered Message Strategy

  • Leveraging AI-driven predictions, Bloomreach’s RCS ensures that messages are sent at optimal times, boosting engagement and maximizing ROI by focusing on high-impact, personalized content.

• Seamless Decision-Making Experience

  • Integrated action buttons within RCS messages reduce friction, enabling customers to complete purchases or perform other actions directly within the message, enhancing conversion rates.

• Real-Time Campaign Optimization

  • With access to real-time data on message views, engagement, and interactions, marketers can refine and optimize their campaigns, ensuring maximum effectiveness and responsiveness.

The Impact of RCS on Mobile Engagement

Amanda Cole, Chief Marketing Officer at Bloomreach, highlights the power of mobile for creating engaging, interactive experiences. With RCS, brands can leverage mobile as an active, conversational channel, enhancing customer journeys in ways not possible on traditional platforms. Bloomreach’s addition of RCS further strengthens its position as a single solution for omnichannel marketing, giving brands the tools to make mobile marketing an interactive, two-way experience.

By launching RCS, Bloomreach is transforming SMS marketing, enabling brands to build more meaningful connections with customers and providing a new standard for mobile engagement. This technology not only increases engagement and ROI but also positions Bloomreach as a pioneer in the next generation of SMS marketing.