Outbrain, a leading technology platform driving business results across the open internet, has announced an expansion of its collaboration with Microsoft. This partnership will leverage the technological capabilities of the Microsoft Azure cloud platform to enhance Outbrain's offerings for advertisers and media owners.

Enhancing Offerings with Microsoft Azure

As part of this collaboration, Outbrain will expand its operations on Microsoft Azure in North America, scaling its traffic services. The integration of generative AI solutions, powered by the Azure OpenAI Service, aims to introduce a variety of new services that will significantly benefit Outbrain's global customer base.

• Generative AI Solutions

  • The inclusion of generative AI solutions will enable Outbrain to deliver more relevant content and improved advertising solutions. By utilizing the DALL-E model alongside other AI technologies, Outbrain can create more compelling ad creatives based on performance analysis, optimizing return on ad spend for advertisers.

• Long-Standing Partnership

  • Outbrain has a rich history of collaboration with Microsoft, having previously engaged in business and technological partnerships across Azure, MSN, and Bing. The platform currently serves approximately one billion users globally, generating over 50 million daily engagements across more than 8,000 media owners.

Strategic Benefits of the Azure Transition

Yonatan Maman, Outbrain's CTO, emphasized the strategic advantage of transferring additional data centers to Azure, stating, “The additional move to Azure will give Outbrain flexibility and innovation in managing the infrastructure for our advertising platform.” This transition is expected to enhance operational efficiency and improve the performance of Outbrain’s advertising solutions.

CEO Insights

Outbrain CEO David Kostman highlighted the competitive landscape of performance advertising, asserting that innovative generative AI solutions developed in collaboration with Microsoft will provide significant benefits to Outbrain's customers both in Israel and globally. This enhancement aligns with Outbrain's commitment to staying at the forefront of technology and advertising solutions.

The expanded collaboration between Outbrain and Microsoft marks a significant step forward in improving advertising capabilities through advanced technology. By leveraging Microsoft Azure and integrating generative AI solutions, Outbrain is set to enhance its offerings, driving better outcomes for advertisers and media owners alike.