Magnite, the world’s largest independent sell-side advertising company, has been chosen by TCL, one of the leading consumer electronics and technology brands globally, to support its streaming strategy and strengthen its ad-supported business. As part of this partnership, TCL will use Magnite’s SpringServe ad server and streaming platform to optimize the value of its premium ad inventory.

1. TCL’s Market Position & Streaming Growth

   • TCL maintains a strong position in both the global and US TV market, holding second place for two consecutive years.
   • In 2023, TCL shipped 25.26 million TV units, capturing 12.5% of the market share.
   • The TCL Channel, TCL's integrated free streaming service, now has over 24 million global members, providing significant advertising opportunities.

2. Magnite’s Role in Enhancing TCL’s Streaming Experience

   • Magnite’s SpringServe ad server will be used to improve the viewer experience and optimize ad-supported content on TCL’s streaming platform.
   • Custom tiles and pause ad units will be implemented to enhance user engagement, ensuring that viewers have a seamless and innovative experience.
   • Magnite’s technology will assist TCL in navigating the complexities of video advertising while maintaining a top-tier viewer experience.

3. Strengthening TCL’s US Advertising Strategy

   • As TCL seeks to expand its US advertising business, the partnership with Magnite provides access to premium ad solutions and partners, essential for success in the competitive US ad market.
   • Magnite’s comprehensive tools and relationships with demand partners will allow TCL to meet the unique needs of advertisers, offering a broad and valuable inventory of ad space.

4. Magnite’s Leadership in OEM Partnerships

   • Magnite continues to be the go-to partner for top OEMs, reinforcing the company’s technology’s capability to manage diverse ad formats and enhance the viewer experience.
   • This partnership with TCL strengthens Magnite’s position as a key player in the streaming advertising ecosystem, catering to advertisers looking to reach premium audiences at scale.

Magnite’s collaboration with TCL represents a major step in the evolution of ad-supported streaming content. By leveraging SpringServe and Magnite’s advanced ad solutions, TCL is set to enhance its streaming offerings and deliver valuable, scalable advertising opportunities to brands, while maintaining a seamless and engaging experience for viewers.