ViewLift, a prominent global streaming platform, has announced the appointment of Luke Boyle as the Senior Vice President of Commercial for EMEA (Europe, Middle East, and Africa). Based in London, Boyle’s role emphasizes ViewLift’s commitment to expanding its footprint in the EMEA region by enhancing commercial strategies, particularly in sports streaming. His vast experience and strategic insight are expected to strengthen ViewLift’s position in this competitive market.

• Luke Boyle’s Vision and Background

  • Boyle brings over 30 years of expertise in digital streaming.
  • Held leadership positions at notable companies like Magine and NeuLion/Endeavor Streaming.
  • Has worked with major sports clients, including UEFA, NFL, NBA, and English Football League.

• ViewLift’s Strategic Expansion in EMEA

  • ViewLift's CEO, Rick Allen, underscores the strategic significance of the EMEA region, especially in sports.
  • Boyle’s expertise in streaming and monetization will support ViewLift’s aim to accelerate its presence and partnerships across EMEA.

• Enhanced DTC Services and Sports Partnerships

  • ViewLift currently powers direct-to-consumer (DTC) streaming of major leagues, including LaLiga and UEFA Champions League, for audiences in Mexico and Asia.
  • The company aims to expand its partnerships across EMEA with prominent leagues and clubs, enhancing revenue streams and fan engagement.

• Continued Leadership in the U.S. Market

  • In addition to EMEA expansion, ViewLift has a stronghold in the U.S. market, serving major sports brands, including NHL, NBA, and MLB teams.
  • Global partnerships also include media giants such as NBC Universal and TEGNA.

Luke Boyle’s appointment aligns with ViewLift’s vision of becoming a powerhouse in global streaming, especially within the EMEA region. As ViewLift continues to advance its innovative DTC solutions, Boyle’s leadership is set to play a pivotal role in enhancing growth, partnerships, and fan engagement.