QuestionPro, a leader in online survey and research services, and Thematic, an AI-driven customer feedback analytics company, have announced a strategic partnership aimed at advancing customer experience (CX) and market research. This alliance combines QuestionPro’s powerful survey capabilities with Thematic’s advanced AI insights, creating a robust solution for understanding and acting on customer feedback.

Core Benefits of the Partnership

The partnership offers several key benefits to organizations seeking to improve customer experience:

• Enhanced Data Collection and Analysis: The seamless integration of QuestionPro’s survey tools with Thematic’s AI-driven analytics ensures that feedback flows smoothly from data collection to insightful analysis.

• Improved Customer Insights: Companies gain a holistic view of customer sentiment, enabling them to make actionable improvements that drive customer satisfaction and loyalty.

• Efficiency and Automation: The AI integration reduces the need for manual feedback processing, delivering more accurate and timely insights.

• Scalability for Diverse Industries: The solution is adaptable across various industries, making it suitable for medium to large businesses looking to scale their feedback management.

Industry-Leading Vision for Customer-Centric Solutions

Raj Sivasubramanian, Vice President of Journey Management & CX Consulting at QuestionPro, expressed the company’s dedication to customer-centric decision-making: “Integrating Thematic’s AI with our survey tools provides a holistic solution for organizations aiming to improve CX through innovative insights.”

Thematic’s CEO, Dr. Alyona Medelyan, also noted the value of this partnership: “Our collaboration with QuestionPro will streamline feedback processes, offering customers a deeper understanding of their customer experiences.”

Immediate Access to Enhanced Capabilities

The integration is now available, allowing businesses to harness the combined strengths of QuestionPro and Thematic. This streamlined solution empowers organizations to efficiently gather, analyze, and act on customer feedback, leading to improved business outcomes.

The QuestionPro-Thematic partnership marks a transformative step in CX and market research. By merging AI-driven insights with robust survey tools, they are helping businesses create more customer-centric strategies.