8x8, Inc., an industry leader in CX platforms, has unveiled a rebrand as part of its transformation to offer businesses an even more customer-centric approach to communication. This rebranding marks a significant step forward in the company’s mission to provide seamless communication across every customer interaction. By combining contact center, unified communications, and CPaaS APIs, 8x8 continues to evolve into the industry's most integrated CX platform—helping businesses empower their teams, meet customer expectations, and unlock the full potential of every interaction.

1. A New Brand for a New Era of CX Transformation

• Energy and Ambition Behind the Rebrand:
  Bruno Bertini, Chief Marketing Officer at 8x8, describes the rebrand as a reflection of the company’s relentless innovation and ambition to push the boundaries of what’s possible in customer experience (CX). The company’s new look and feel align with its ongoing mission to meet the evolving needs of businesses, which must now support a workforce that’s highly engaged in digital transformation, mobile-first strategies, and the increasing role of AI in shaping customer interactions.

• Staying Relevant in a Rapidly Changing World:
  As digital transformation continues to reshape industries, the CX landscape is increasingly interconnected. Organizations need a forward-looking partner to meet growing customer expectations. 8x8’s rebrand signals a commitment to helping businesses take CX to the next level and elevate their overall business performance. The next phase of the company’s XCaaS® platform integrates diverse communication tools—enabling businesses to unify their CX strategy and enhance every customer-facing interaction across the organization.

2. CX and IT Leaders: The Heroes of Transformation

• The Visionaries of Customer Experience:
  CX and IT leaders play a pivotal role in transforming customer interactions. These leaders—part strategist, part problem solver—work tirelessly to deliver seamless experiences that exceed expectations. 8x8’s rebrand is a recognition of these leaders’ critical role in creating impactful experiences. The company aims to empower these professionals with the tools needed to deliver on the ambitious goals of digital transformation and to unlock the potential of every customer interaction through their platform.

• A True Partner in Transformation:
  The rebrand serves as a declaration that 8x8 is a true partner for CX and IT leaders, offering the next evolution of its platform. By combining cloud unified communications, contact center solutions, AI, and CPaaS APIs, 8x8 enables businesses to eliminate data silos and create integrated customer journeys across all touchpoints, turning every employee into a customer-facing team member.

3. The Power of Integration: 8x8’s Unified CX Platform

• The XCaaS® Evolution:
  8x8’s platform has evolved from the original XCaaS® model—which already integrated unified communications and contact center solutions—into a more comprehensive CX solution. This integrated platform combines a Microsoft Teams ecosystem, CPaaS APIs, and AI to eliminate communication silos and streamline CX across digital, voice, and mobile channels.

• Enhancing Employee Empowerment:
  By integrating these tools into one platform, 8x8 allows organizations to leverage every employee as part of their customer-facing workforce, ensuring all teams are aligned in delivering consistent and high-quality CX. This evolution transforms every interaction into an opportunity to elevate the customer experience and empower businesses to meet the demands of today’s fast-paced market.

4. Delivering Value Beyond Technology

• Beyond the Buzzwords:
  In an industry where the latest features and buzzwords often dominate, 8x8’s vision centers on delivering tangible business value rather than just flashy technology. The company believes that organizations don’t just need the best technology; they also need a strategic partner who can help them unify their CX to manage complexity and drive business success. 8x8’s commitment to helping CX leaders elevate their businesses is rooted in a belief that CX is the heartbeat of modern organizations.

• Unlocking the Potential of Every Interaction:
  8x8’s vision aims to transform CX leaders into central figures in their organizations, unlocking the potential of every interaction. The integrated platform, coupled with AI and automation tools, allows businesses to not only meet customer expectations but exceed them—creating better, more impactful customer journeys.

5. Activating the Purpose: What’s Next for 8x8

• Advancing AI, Automation, and Integration:
  The rebrand is just the beginning of 8x8’s evolution. The company is focusing on AI, automation, and technology integration to accelerate business outcomes. As Samuel Wilson, CEO of 8x8, notes, these advancements will allow the company to scale its enterprise growth while maintaining its focus on solving real-world CX challenges and driving measurable business outcomes for clients.

• Empowering Strategic Partnerships:
  As 8x8 moves forward with this transformation, its goal is to strengthen its position in high-value markets and create strategic partnerships that will enable mid-market and enterprise growth. Through ongoing investments in AI, automation, and technology integration, 8x8 continues to make a tangible difference in the CX landscape.

The rebrand of 8x8 marks a pivotal moment in the company’s journey toward becoming the most integrated platform for CX. With its focus on innovation, integration, and empowering CX leaders, 8x8 is poised to deliver on its mission to help businesses transform their customer experience and unlock the full potential of every interaction. As the company continues to evolve, it reinforces its commitment to driving business outcomes and being a true partner in the CX transformation of tomorrow.