Viant Technology Inc. has expanded its partnership with Disney Advertising, creating an innovative solution that makes premium CTV, video, and display inventory more addressable and biddable for advertisers. This collaboration is set to enhance campaign performance, offering new opportunities to both large and midmarket advertisers.

• The Power of Disney’s Clean Room Technology
  Disney’s Clean Room technology, paired with the proprietary BridgeID, forms the backbone of this partnership. This enables Viant’s Household ID to seamlessly connect ad buyers with their target audiences, driving scalable campaign performance.

• Unlocking Access to Inventory for Advertisers
  Matt Barnes, VP of Programmatic Sales at Disney Advertising, emphasized that this partnership brings automation and scale to unlock more inventory for advertisers of all sizes, particularly benefiting midmarket buyers.

• Viant’s Expertise in CTV and AI-Powered Solutions
  Viant’s deep experience in Connected TV (CTV) and their future-ready, AI-powered solutions play a crucial role in maximizing audience insights while leveraging Disney’s extensive streaming footprint. This combination is expected to drive up to a 20% improvement in addressability.

• Enhanced Value for Advertisers Through Strategic Partnerships
  Tom Wolfe, Viant’s SVP of Business Development, highlighted how the collaboration further strengthens the value delivered to advertisers, enhancing relationships between ad clients and top-tier CTV content owners.

The expanded agreement between Viant Technology Inc. and Disney Advertising marks a significant step forward in unlocking greater advertising potential through automation, AI, and enhanced audience targeting capabilities. The collaboration aims to offer flexibility and scalability to advertisers, driving up the effectiveness of their campaigns with more targeted inventory access.